According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site multiple times a day.The more recent Pew survey also found that 26 percent said that they deleted the Facebook app from their phones. All this suggests that either a substantial minority or even a majority of Facebook users have to varying degrees disengaged from the platform in the past year.It’s not entirely clear from the survey discussion whether there’s any overlap between those “taking a break” and those who deleted the app. In addition, a majority (54 percent) also reported adjusting their privacy settings.To some degree the survey data are contradicted but also validated by Facebook’s Q2 results. The company reported that its daily active user metrics were flat…
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