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Showing posts from September 5, 2018

Pew survey finds marked decline in Facebook user engagement since March

According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in marked contrast to a March Pew survey that found 74 percent of users visited daily and most of them (51 percent) went to the site multiple times a day.The more recent Pew survey also found that 26 percent said that they deleted the Facebook app from their phones. All this suggests that either a substantial minority or even a majority of Facebook users have to varying degrees disengaged from the platform in the past year.It’s not entirely clear from the survey discussion whether there’s any overlap between those “taking a break” and those who deleted the app. In addition, a majority (54 percent) also reported adjusting their privacy settings.To some degree the survey data are contradicted but also validated by Facebook’s Q2 results. The company reported that its daily active user metrics were flat…

Best tools for monitoring backlinks

A great link building strategy works wonders for the SEO performance of a website. Helping websites gain traffic, these backlinks are expected to be high-quality because search engines weigh them when it comes to the ranking of a website.Ensuring that your website is sporting high-quality and authentic backlinks is crucial. If not monitored properly, the presence of bad quality links on the website can ruin the online reputation of the site as it can be identified as a black hat SEO move. For this purpose, the SEO domain offers some pretty amazing backlinks monitoring tools that help you monitor the link profile of your site and make sure that everything is as per a standard link building strategy.Let’s check them out.AhrefsAhrefs primarily offers tools to grow your search traffic and research your competitors while you monitor your niche. Its backlink research tool is powered with the world’s largest index of live backlinks. The service’s robots crawl 4 billion web pages every  24 ho…

Lithium and Spredfast merge into a social management/customer care platform

San Francisco-based Lithium primarily focuses on social communities and digital customer care. Spredfast, headquartered in Austin, is known for its tools to manage social media campaigns and responses.Yesterday, the two companies announced they are merging into what they describe as “the industry’s most comprehensive customer engagement platform.” The move is being undertaken as the acquisition of Spredfast by Vista Equity Partners, which owns Lithium and will combine the two companies. Deal terms were not made public.The name for the new firm has not yet been chosen, Lithium CEO Rodd Hess told me, and could be Lithium, Spredfast or something new. He added that the unnamed combo and the combined platform will offer “the most robust care and [social] marketing functionality.”[Read the full article on MarTech Today.]The post Lithium and Spredfast merge into a social management/customer care platform appeared first on Marketing Land.

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Martech continues its explosive growth, but are we facing an overload?

Each year, Martech Conference Chair Scott Brinker unveils a new graphic featuring the logos of all the martech solutions in the Marketing Technology Landscape.Spoiler alert: There are a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies.Innovation and demand continue to drive the explosive growth in martech, but are we facing an overload? How can a marketer cut through the fluff and hype and find solutions that are right for them?[Read the full article on MarTech Today.]The post Martech continues its explosive growth, but are we facing an overload? appeared first on Marketing Land.

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Google, IAB Europe still negotiating GDPR Consent Framework implementation

This spring, Google said it would implement the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) by August. August, of course, has now come and gone.In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public comment in March.Consent from users to have their data collected and used for marketing is a key element of General Data Protection Regulation (GDPR), a sweeping set of data privacy rules that govern the handling of EU members’ data, and the TCF is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem.[Read the full article on MarTech Today.]The post Google, IAB Europe still negotiating GDPR Consent Framework implementation appeared first on Marketing Land.

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Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other

As the number of martech companies putting out their shingles hits critical mass, many marketers are taking a look at how they can organize their teams to make the most of their martech stacks.For Shiva Mirhosseini, vice president of marketing technology and digital experience at health insurance giant Aetna, it’s about helping the teams to form the perfect working partnership, or “marriage” as she puts it.Mirhosseini will be giving a keynote speech at our Martech Conference in Boston about the convergence of marketing and sales technology in early October.When asked if her marketing and sales teams were too siloed, Mirhosseini said that silos aren’t the issue.“I don’t know if it’s about combining the silos or that they shouldn’t exist,” Mirhosseini said. “I mean, there’s a reason why things exist and you can’t forcefeed any particular organizational structure. I think the bigger question is less around the structure, but it’s more around incentives.”[Read the full article on MarTech…

Complaints to the ICO have spiked since GDPR came into effect in May

Complaints to the Information Commissioner’s Office (ICO) in Europe have skyrocketed since the General Data Protection Regulation (GDPR) went into effect in late May.GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found in breach of GDPR can be assessed fees up to €20 million, or 4 percent of their annual revenue, whichever is higher.Numerous media outlets have reported that law firm EMW requested data from the ICO that showed that complaints to the supervisory authority rose 160 percent to 6,281 between May 25 and July 3, 2018, compared to the same period last year.[Read the full article on MarTech Today.]The post Complaints to the ICO have spiked since GDPR came into effect in May appeared first on Marketing Land.

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Here’s an exclusive insider look at SMX East

Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to return.SMX East delivers actionable marketing tactics and techniques you’ll put to work immediately to harness opportunities and balance challenges in an ever-changing ecosystem. Register by Saturday, September 15, to secure your pass and take advantage of Early Bird rates!Five compelling keynote speakersSMX East kicks off on Wednesday, October 24, with two keynotes from Bing. SEOs will want to join Microsoft’s Search Evangelist Christi Olson and Program Manager Frederic Debut, who is responsible for spam and malware, for a forward-looking discussion on the recent developments at Bing. You’ll get an update on how Bing is creating more intel…

Good riddance to social media mass production

I’ll admit it. I’m on a crusade to save social media marketing.Not that I think I can do that all by myself, but because it’s a subject that deserves all of our attention right now.As I wrote here on Marketing Land back in March of this year, social media marketing is in near-crisis mode, and only the adoption of mature, time-proven, sustainable marketing methods can save it. And I do think it’s worth saving.In this month’s column, I want to address one of the tactics I believe has been kept around far past its expiration date: mass production.What do I mean by “mass production?” I’m including any method of publishing, sharing or engaging with social media content that occurs at a mass scale, including social media automation. For simplicity’s sake, when I refer to mass production in the rest of this post, I’m including automation.The (bad) good old daysOnce upon a time, mass production was touted as one of the chief advantages of social media. It became standard practice, especially …

Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy like a fox?Given the protests and counter-protests that have surrounded other brands taking political or value-based stands since the 2016 election, Nike had to have known that it would bring controversy if not outright boycotts from some quarters. But that may have been part of the calculation for the sports-apparel giant.Indeed, thousands of those opposed to Kaepernick’s activism tweeted or retweeted images of burned or destroyed Nike shoes and other Nike apparel.Believe in something, even if it means sacrificing everything.— Colin Kaepernick (@Kaepernick7) September 3, 2018In this case I believe that Nike is “leaning in” to the controversy. I suspect the company has done a cost-benefit analysis of the Kaepernick deal and…

SurveyMonkey files to go public

Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK.Founded in 1999, the company lets users create, manage and distribute their own online surveys. The company is currently valued at $2 billion, and, according to the Form S-1 filed with the Securities and Exchange Commission, the IPO could raise as much as $100 million.SurveyMonkey says it has over 16 million active users worldwide out of 60 million registered users, generating an average of 20 million+ answers to questions every day, for such purposes as determining Net Promoter Score data, analyzing employee engagement or conducting product research with potential customers.[Read the full article on MarTech Today.]The post SurveyMonkey files to go public appeared first on Marketing Land.

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Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Snap names Time Warner’s former CMO as its VP of US Global Business Solutions
Sep 4, 2018 by Amy Gesenhues
Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships.Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
Sep 4, 2018 by Greg Sterling
Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.Protect Your Brand: The best defense is a good offense
Sep 4, 2018 by Digital Marketing Depot
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience y…

How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my agency), it is rare we see a site implementing SEO perfectly and completely.Search engine optimization is not rocket science for any site, small and local businesses included. Yet, it is easy to get lost in trivial details before the essential, basic steps are put in place. This means for most businesses, there are easy wins on the table.In SEO, as with many business endeavors, the Pareto Principle rings true:…” for many events, roughly 80% of the effects come from 20% of the causes.”This is definitely accurate when we look at SEO for smaller businesses. Getting 20 percent of the work done to get 80 percent of the benefits is key to getting an early return from your SEO efforts.  Let’s look at the basics and how to use that …

Snap names Time Warner’s former CMO as its VP of US Global Business Solutions

Snap Inc. has hired Kristen O’Hara, the former CMO for Time Warner (now Warner Media), as its vice president of US global business solutions.O’Hara will report to Snap Chief Strategy Officer Imran Khan and oversee the company’s US-based sales leaders charged with building advertiser relationships and helping marketers on the platform drive bigger results via Snapchat’s recently introduced data and analytic capabilities.“Kristen knows what the top CMOs want because she was one of them herself. Her experience working with us as a client, invaluable insights as a member of our Partner Council, and track record as an agency and marketing leader will help us to better serve our partners,” says Khan.Before joining Snap’s executive team, O’Hara led the Time Warner marketing team behind the $100 million deal with Snapchat to create shows and ads.Working as a conduit between Snap’s chief strategy officer and the Business Solutions group, O’Hara will be responsible for the East Coast, West Coas…