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Showing posts from September 6, 2018
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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

via C-SPAN Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to face questions over their companies’ failure to keep bad actors off of their platforms, allegations of bias against conservative content, and what they’re in fact doing to address lawmakers’ concerns. Google, which was also asked to testify, chose not to attend.While most of the morning was spent with Senators reiterating the same concerns Facebook CEO Mark Zuckerberg faced when he testified before Congress in April, there were a few new pieces of information, including Dorsey’s claim that Twitter may begin labeling bots in the near future. Here’s the breakdown.The Senate’s biggest concernsMembers of the committee wanted to know what Facebook and Twitter were doing to stop the spread of misinformation campaigns on their platforms. There were questions about whether or not Facebook and Twitter believed their users had a right to their data. Committee members said they w…

Using Voice Search to Transform Your Local Search Strategy

More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month.Now is the time to put your Voice Engine Optimization (VEO) strategy in place. The VEO search window provides just three results for mobile voice users and one result on a smart speaker. You need to know how to position your business ahead of the competition to be heard.Join our local search experts as they cut through the myths around voice search and show you how to transform your search efforts to master the voice search opportunity.Register today for “Using Voice Search to Transform Your Local Search Strategy,” produced by Digital Marketing Depot and sponsored by Chatmeter.The post Using Voice Search to Transform Your Local Search Strategy appeared first on Marketing Land.

via Marketing Land

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

On Wednesday, as Google’s seat sat empty next to Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey as they testified to the Select Committee on Intelligence about steps their companies are taking to address election security on their platforms, researchers posted that they had again been able to set up a Google account posing as Russian propaganda company, the Internet Research Agency.Just the day before, the researchers, working for the advocacy group Campaign for Accountability (CfA), published a report outlining how they had set up another account in the name of the Internet Research Agency and bought divisive ads like those used by the Internet Research Agency (IRA) leading up to the 2016 US presidential election, in rubles.Despite seeding the account with several potential red flags, the researchers said the ads were approved within 24 hours and garnered 5,787 impressions and 56 clicks at a total cost of 398 rubles (approximately US $6.30) in the two days it ran during Jun…

Avoid the 8 most common pitfalls of automated bidding

Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding switch on and head for the beach. In fact, automated bidding comes with its own unique challenges that still require the active involvement of an account manager. So, let’s take a look at some of the most common issues to avoid when moving from manual to automated bidding.Machines learn from your manual workProbably the biggest “gotcha” about bid automation from Google is that it relies on machine learning, and, as that name implies, the machine has to learn before it can take over management. While it can learn some things from the history of all advertisers, it also needs historical data about the account it will start to automate. And that means that you’ll have to run campaigns manually first to get them to a point where conversions are plentiful and performance is consistent.So, was I wrong to say that there is no place for …

Here’s how to ‘expertly’ hit a link-building home run

We all know the importance of great content, and we also know that without relevant, authoritative links in sufficient quantities, even great content won’t perform well in search.What most people don’t know, however, is how to efficiently build — or rather, earn —those relevant, authoritative links.Sure, everyone understands the basic concept of link outreach, and some search engine optimization (SEO) practitioners even get decent results from it, but very few have truly optimized their approach. And considering our entire job revolves around optimization, our own processes should be optimized as well.The more efficient and effective you can make your link-building efforts, the more impressive and profitable your results will be. Just because you build it, it doesn’t mean the links will come.So, let’s take a minute to dissect the wrong approach, and then I’ll share an approach we use at Spartan Media (my company) that’s always a home run.The wrong approachIf you’re like most SEOs, you…

Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company

We’ve covered DuckDuckGo many times here at Search Engine Watch (check out Rebecca Sentence’s great primer here). This month sees the privacy-first search engine turn 10 – an impressive age for any business that boasts Google and Bing as its main competitors.The 10-year anniversary coincides with a major funding boost for the service. This comes courtesy of Canadian pension fund Omers who have invested $10m to assist with expansion into Canada and further global impact. While DuckDuckGo’s worldwide search market share might currently be tiny compared to Google et al. (less than 0.39% according to StatCounter), it is clear there are tech disruptors beyond the walls of the business itself who continue to see great potential for growth as the digital landscape evolves.So how has DuckDuckGo grown in recent years? And is there still a viable pull from the duck side as the service enters its second decade?DuckDuckGo: The search engine that doesn’t track youAs we’ll discuss later, DuckDuckGo…

How to Schedule Email Messages in Gmail for Sending Later

Have you ever wanted to write an email message in Gmail now but send it later? Maybe you are sending birthday wishes and would like to delay the delivery of the email message until the actual day. Or you have written an email but would like to schedule delivery in the recipient’s time zone when the message is more likely to get read.Microsoft Outlook has a built-in email scheduler but you do not have a ‘native’ option to delay the delivery of email messages inside Gmail or Google Inbox. That’s where Email Studio’s Gmail Scheduler can help.Email Studio is a Gmail add-on that will not only help you schedule email messages inside Gmail but you can also send recurring emails. For instance, if you would like to send an email reminder to your tenant on the last Friday of every month, you can do it with the Gmail scheduler in a few easy steps.Unlike email scheduler extensions like Boomerang or Sidekick that are browser specific, Email Studio is available right inside the Gmail website and th…

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast-food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy of campaigns in a multi-platform environment: mobile, desktop, smart speaker and in-car audio.In an announcement Wednesday, the companies said they had measured more than 400 campaigns for more than 100 brands, driving more than 60 million incremental offline visits over the past four years. And while Pandora uses other KPIs, depending on the campaign, the company has increasingly turned to offline metrics to prove value to advertisers.Pandora’s Keri Degroote, head of Sales Research & Analytics, said that the company has seen tremendous success using location analytics. She explained that Pandora is beating Placed’s industry benchmarks, often by 20 percent or more.Degroote a…

Feel Like You Are Stuck With Your Web-Hosting? Here Is What You Can Do

When you first launch your blog, it’s normal to search around for the cheapest web hosting possible.All of us have done it, haven’t we?And that makes sense because you don’t need ultra high-performance or extra features when you’re still brand new.Therefore, I always recommend shared Bluehost to beginner bloggers.But once you learn more about running a blog, or once your site starts growing in traffic and needs higher performance, it’s normal to find that the web host you originally picked is no longer meeting your needs, either because it can’t handle your site’s traffic, or your host isn’t offering quality support and reliability.So…are you stuck? That is, are you forced to stay with that web host for as long as you have your website?No! Of course not!You’re never stuck at your current web host, and your website will work exactly the same even when it’s on different hosting. Better yet, it’s also surprisingly easy to change web hosts and move your website, without experiencing any d…

Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps

Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page.Formerly called dynamic ads for travel for flight, the new ads let advertisers go beyond the previous retargeting ad tactics that limited ads to customers who had visited the airline’s website or app.From Facebook’s head of US travel, Christine Warner:We know how important it is for travel advertisers to reach the right people with the right message, personalized depending on where a traveler is in their decision journey. With the expansion of our Flight Ads solution, airline advertisers can now reach more people on Facebook who have expressed plans to travel — from new customers who are still deciding on a final destination to those who know where they’d like to g…

Amazon streamlines ad products under new Amazon Advertising brand

Amazon announced Wednesday that it is unifying its disparate ad products and systems under one brand, Amazon Advertising.The brand names Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on Amazon, and programmatic solution Amazon Adverting Platform (AAP) are all retiring.The move is welcome news for marketers struggling with acronym overload, but it won’t change things from an operations standpoint, yet.The old brand names will be phased out over the next several months. Other naming changes to note: Headline Search Ads are now called Sponsored Brands and Amazon Advertising Platform is now Amazon DSP.In a similar vein, earlier this year, Google retired several of its advertising brands — AdWords and DoubleClick most notably — and unified its offerings under new umbrella brands.Amazon’s ad services and products evolved over time as it built out its stack of offerings. This evolution, however unwieldy, has helped Amazon attr…

Marketing Day: Is Nike stupid or shrewd, Facebook use down, Martech growth & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Instagram rumored to be moving further into e-commerce with a stand-alone shopping app
Sep 5, 2018 by Amy Gesenhues
According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment.Pew survey finds marked decline in Facebook user engagement since March
Sep 5, 2018 by Greg Sterling
Just over half have also adjusted their privacy settings.Lithium and Spredfast merge into a social management/customer care platform
Sep 5, 2018 by Barry Levine
The companies said that each boosted the other’s weak spot.Martech continues its explosive growth, but are we facing an overload?
Sep 5, 2018 by Robin Kurzer
No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s right for them.Google, IAB Europe still ne…

Instagram rumored to be making further moves into e-commerce with a standalone shopping app

Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently working on an e-commerce shopping app where users could browse and purchase products directly from merchants.It’s been more than a year since Instagram opened up shoppable organic posts to apparel, jewelry and beauty brands. And while the company won’t release a comment on the rumored shopping app currently in development, Instagram has made a number of moves this year demonstrating its push to go deeper into e-commerce.In June, Instagram offered a shopping bag icon to a select number of retailers, allowing them to add an e-commerce element within their Stories on the app. The following month it expanded its Collection ads and Shopping Bag icon for Stories to all brands.Instagram also began offering booking and payment features in May for businesses on the app, making it possible for users to do things like schedule salon appointmen…