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Showing posts from September 11, 2018
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Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign

Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban Nike products from city rec facilities. Even President Trump argued, “Nike is getting absolutely killed with anger and boycotts.”But the calculated gamble appears to have paid off for shoe giant in free publicity and sales.According to a new report from Edison Trends, Nike’s online sales grew by 31 percent over last year during the Labor Day weekend period, compared to a 17 percent increase in 2017. The company compared 2017 and 2018 online sales and found an increase corresponding with the controversy and release of an associated video ad campaign. Edison Trends says the data is based on a sample of anonymized and aggregated e-receipts from more than 3 million US consumers.Whether the sales bump was attributable to Kaepernick or the massive free media that Nike received (or both) is not entirely clear. Howeve…

Book now for SMX East – rates increase next week!

Serious marketers are attending SMX® East October 24-25 in NYC for actionable SEO and SEM tactics. Register by this Saturday to save over $300 off an All Access pass. Why pay more next week for the exact same ticket?Attend SMX East for:30+ tactic-rich sessions full of reliable advice and insights on SEO and SEM. See the complete SEO and SEM agenda.5 keynote speakers from Google and Bing, ready to share first-hand advice on how to master their search platforms.8 interactive, hands-on clinics that address your specific questions and assets.Exclusive networking events where you’ll meet like-minded marketers and industry thought-leaders.Meetups for agency and in-house marketers so you can connect with people facing your same workplace challenges.Free demos from 25+ leading search marketing solutions providers that can help make you a more efficient marketer.Register by Saturday for amazing savings:$300 off an All Access pass$500 off when you combine an All Access pass with a pre-conferenc…

Q&A with Adobe on the future of search

Search marketing is going through a rapid transformation driven by new technologies such as Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain, impacting how we search for information and buy products and services online.The Transformation of Search Summit, taking place in New York on October 19 combines the expertise of ClickZ and Search Engine Watch, in partnership with Catalyst (part of GroupM), along with speakers from Hertz, Hilton, Condé Nast, LEGO, and more, to dissect the current landscape and provide a deep-dive into the actionable steps to future-proof and protect your strategy.This week we sat down with Pete Kluge, Product Marketing Manager at Adobe, to deep dive into his role at Adobe and panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe.ClickZ: Tell us a bit about your role?Pete Kluge: As Group Product Marketing Manager for Adobe Advertising Cloud, my team leads go-to-market strategy in two key areas:Search Marketi…

Oath combines its ad tech assets under new Oath Ad Platforms brand

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a year and follows Google and Amazon’s ad tech stack consolidations in recent months.Oath Ad Platforms for marketers rolls up technology gained from several acquisitions: BrightRoll, One by AOL and Yahoo Gemini. The new stack includes a unified demand-side platform (DSP), native and search marketplace and programmatic access to Oath inventory through its own supply-side platform (SSP) and some 40 ad exchanges.The DSP offers access to Oath’s first-party data and partner data with inventory across AOL, Yahoo and other owned and operated properties.New capabilities include connected TV inventory. Ad formats include AR, 3D, Tiles and Mobile Moments as well as two new e-commerce formats called Countdown and Mobile Wallet that allow users to shop from ads on their phones. Search advertising is available in the US only, while native inventory is available gl…

Adobe: 47 percent of smart speaker owners using device in shopping process

After a dozen or so consumer surveys about smart speakers in the past year, we’re getting a good sense of how they’re being used. The latest of these, out yesterday, is from Adobe. And it supports the narrative that smart speakers are an important, emerging commerce channel.Adobe surveyed 1,000 US consumers, both owners and non-owners of smart speakers. Men were somewhat more likely to be owners of these devices than women, and younger adults were more likely to own them as well.The study found that 32 percent of respondents owned at least one smart speaker, up from 28 percent in January. It also projected, based on survey responses, that about 48 percent of US consumers would own a smart speaker after the holidays. If those numbers can be extrapolated to the entire US adult population, it could mean 120 million people with smart speakers in their homes on January 1, 2019.The hierarchy of use cases discovered is similar to what we’ve seen in the other surveys:Listen to music — 70 per…

Make your own Saregama Carvaan with YouTube and Google Sheets

Saregama Carvaan, a digital music player that looks like an old-fashioned transistor radio and targets the non-millennial generation, has become a hugehitin India. The company analysed data from online music streaming sites like Saavn, Gaana and YouTube, came up with a catalogue of 5000+ “greatest” Hindi movie songs and pre-loaded them into Carvaan, classified by artists and moods.Like a radio station, Saregama Carvaan mixes nostalgia with an element of surprise – the player’s algorithm plays music in a random sequence so the listener would never know which song is coming up next. Can the Carvaan experience be recreated with YouTube? Let’s find out.1. The Songs ListA quick Google search on the Saregama website led me to this PDF document – it contains a complete list of every song that’s bundled into the Carvaan player. I imported the songs PDF into a Google Spreadsheet so the data could be easily filtered by movie names or artistes.2. The YouTube DatabaseThe YouTube API lets you quer…

Ready your budgets, advertisers, Facebook Stories ads are coming

Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients.According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network, Facebook is requesting vendors in its Marketing Partner program ask their clients to run campaigns during this beta period, and set Stories Ads as the default opt-in for their ad management platforms.Facebook sent this note to official FB Marketing Partners about Stories Ads being tested in the Marketing API for 3rd party integrations pic.twitter.com/DHzwVLZHVy— Matt Navarra (@MattNavarra) September 6, 2018Facebook began testing the Stories Ads in the US, Mexico and Brazil in May and has since given a limited number of global advertisers access to the new ad unit.In July, Facebook COO Sheryl Sandberg questioned whether or not Stories Ads wo…

Marketing Day: Facebook Instant Articles, Dynamic Ads in LinkedIn, Pinterest reaches milestone & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Customer Data Challenge: Improve martech efficiency and ROI with unified data
Sep 10, 2018 by Digital Marketing Depot
Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs.Pinterest says it has 250 million active monthly users
Sep 10, 2018 by Amy Gesenhues
The social media platform touts more than 750 billion pins, up 75 percent over last year.LinkedIn brings Dynamic Ads into Campaign Manager platform
Sep 10, 2018 by Amy Gesenhues
Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.Facebook advertisers can now manage where Instant Article, in-stream video ads appear
Sep 10, 2…

Customer Data Challenge: Improve martech efficiency and ROI with unified data

Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels?Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages and, ultimately, customer experiences.Register today for “Customer Data Challenge: Improve martech efficiency and ROI with unified data,” produced by Digital Marketing Depot and sponsored by Lytics.The post Customer Data Challenge: Improve martech efficiency and ROI with unified data appeared first on Marketing Land.

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