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Showing posts from September 15, 2018
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Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’

Go headless and best of breed.That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking to expand their e-commerce. (He will dive deeper into this topic in his presentation on “How IT and marketing can use microservices to peacefully co-exist and serve the needs of customers” at our MarTech Conference next month in Boston.)Founded in 2013, Commercetools provides function-specific cloud-based mini-applications that operate with the help of about 300 APIs. If you want to add a function to check inventory before making a sale, add that component. If you want a new kind of checkout, add that one.This best of breed “Lego bricks” approach works well for e-commerce, Goetsch told me, because selling products is a series of discrete steps that a brand might want to customize for its unique approach.[Read the full article on MarTech Today.]The post Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’ appeared first on Marketing Land.

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Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Twitter gives video ads a subtle lift, puts livestreams atop the timeline
Sep 14, 2018 by Amy Gesenhues
Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app.Report: Retailers should invest in better service, faster checkout for stores
Sep 14, 2018 by Greg Sterling
Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey.Google Analytics 360: A Buyer’s Guide
Sep 14, 2018 by Digital Marketing Depot
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you have outgrown the free version of Google Analytics.Facebook…

Twitter gives video ads a subtle lift, puts livestreams atop the timeline

Twitter is making it easier for users to find live broadcasts from the accounts they follow, while at the same time giving advertisers running in-stream video ad campaigns prime real estate by pushing video content to a prominent position on the app.Announced via a Tweet yesterday, the company said it would be putting livestreams from followed accounts atop a user’s timeline.We’re making it easier to find and watch live broadcasts. Now, when accounts you follow go live, the stream will appear right at the top of your timeline.Catch breaking news, your favorite personalities, and can’t-miss sports moments. Rolling out now on iOS and Android. pic.twitter.com/gka2NDHGDX— Twitter (@Twitter) September 13, 2018Twitter opened up in-stream video ads to video clips and livestream content in April 2017. Initially, the company offered the ads only to advertisers that had been white-listed via Twitter’s Amplify platform. The in-stream video ads ran in video content from Amplify’s publishing partn…

Report: Retailers should invest in better service, faster checkout for stores

The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been growth in store openings for some chains.But it’s certainly true that physical retail needs to change if it’s going to thrive against the backdrop of e-commerce and increasingly demanding shoppers. Location intelligence company GroundTruth recently released a survey based report that sheds some light on areas where retailers need to invest to keep their stores competitive.Shoppers hate checkout linesBased on a survey of 2,000 US consumers, the report identified major offline retail shopping pain points, including crowds and long lines. It also ranked a number of factors that consumers say would make in-store shopping a better experience:Quick checkout — 81 percentSelf-checkout — 76 percentGood customer service/ h…

Google Analytics 360: A Buyer’s Guide

It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you have outgrown the free version of Google Analytics.In this webinar, we’ll examine what’s involved with moving to Google Analytics (GA) 360, including what you need to keep in mind when considering, purchasing and implementing the analytics platform. Our experts will discuss how GA 360 can improve your overall martech stack along with why its integration with other platforms can lead to significant efficiencies within your overall marketing efforts.Register today for “Google Analytics 360: A Buyer’s Guide” produced by Digital Marketing Depot and sponsored by InfoTrust.The post Google Analytics 360: A Buyer’s Guide appeared first on Marketing Land.

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