Skip to main content

Posts

Showing posts from September 18, 2018
Instapage

Win more conversions with ‘The Marketing Automation Playbook’

Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized communication based on their interests — so they receive the messages they actually want, not the messages you think they want.Marketing automation provides a wide range of tools and insights to optimize the efficiency of your business.Your sales team closes more deals in less time by focusing on leads that are actually ready to buy.Your marketing team can spend its time on higher-level tasks that can’t be automated, like competitor analysis, content creation and campaign development.In this playbook, SharpSpring highlights the key benefits of marketing automation to show you how you can take your marketing and sales game to the next level. Visit Digital Marketing Depot to download “The Marketing Automation Playbook.”The post Win more conversions with ‘The Marketing Automation Playbook’ appeared first on Marketing Land.

via Mar…

Working with an AI vendor: How marketers can take the leap

If you’re a marketer in 2018, it’s likely you’ve at least thought about using artificial intelligence to power automation in your company. How can you not, given the hype.But what must marketers know before taking the leap?“I think the terms [like AI and machine learning] are used super loosely and that ends up adding to the confusion,” said Siara Nazir, head of digital marketing for Autodesk. “I don’t think a lot of digital marketers know how AI is powered, what backend vendors are using, what is the algorithm is, what is the code … these are all areas that would affect the accuracy of the output. And if digital marketers don’t know that and don’t know to ask those questions, they are basically not going to be able to get very accurate with the entire experience.”Nazir, who will lead a talk on how to use AI-powered chatbots to increase sales at our MarTech® Conference in Boston in early October, says that not every marketer needs AI. But for those who do, the first step is to get th…

Facebook job ads excluded women, ACLU complaint says

Facebook has been exploited in the past for discriminatory ad targeting, specifically in the housing market. Now the Communications Workers of America and the ACLU are alleging that some employers used the platform to discriminate against women.The parties filed a complaint with the federal Equal Employment Opportunity Commission against Facebook and 10 employers alleging hiring discrimination. Employers and employment agencies are not permitted to selectively exclude job candidates on the basis of gender, age, religion and other “protected categories.”What happened? The complaint asserts that the employers posted job ads on Facebook for a range of positions, including construction laborers, truck drivers, police and retail sales positions that were targeted exclusively to men and thereby discriminated against women. The parties provided examples of the ads in the complaint, which do not appear to have been equally shown to female candidates.Facebook’s ad-targeting capabilities allow …

How to turn negative online reviews into marketing wins

Reading a negative review about your company can feel like a punch to the gut. But once you get over the initial impact, there are lessons to be learned and a silver lining or two. Let’s look at all the ways you can turn a negative review into a positive thing for your business.First, let’s look at why bad ratings and reviews aren’t as problematic as you may think. A 2017 study of more than 1.3 million local reviews by RevenueJump found that the number of reviews influences business performance on Google local search results, with the highest-ranked listings boasting an average of 38 reviews and the lowest-ranked listings having an average of only 14.3 reviews. So, negative reviews are good things to have in that they add to the total quantity, and having more reviews is correlated with higher rankings.Additionally, negative reviews offer you the opportunity to respond to the reviewer’s concerns and turn around their impression of your business (which will hopefully be followed by a r…

4 Ecommerce Content Marketing Tactics You Must Use

There are millions of ecommerce stores, and the number continues to rise rapidly. This is because it is a trillion-dollar industry loved by both Gen Xers and millennials. About 56% of Gen Xers and 67% of millennials prefer to shop online over in-store.But just because there’s a lot of demand out there for ecommerce doesn’t mean it’s easy to drum up business. This is where smart promotion strategies can make a huge difference.And in my experience, there’s no strategy more effective and affordable over the long term than content marketing. Although it isn’t easy to do well, content marketing can generate three times the leads as outbound marketing, and it costs 62% less.Today, I am going to show you four of the top-performing tactics in content marketing for ecommerce.The New Age Content Marketing Tactics for E-Commerce Websites:#1 Brainstorm blog post ideas that will drive traffic and sell productsThe blog posts on your ecommerce site need to achieve two goals. One is to drive qualifie…

How to blend performance and branding for a Q4 boost

Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies.Now, I work for a performance digital marketing agency, so everything we do is always tied back to the question, ‘Well, is it improving performance?’ So when I say branding, I’m talking about the avenues that will allow you to get very targeted so that you can be sure you are hitting relevant audiences for your business. Better yet for performance marketers, there is a way where (to some extent) you can measure the effects these branding plays have on performance (I’ll get to that in a bit).In this post, I’ll break down channels to test for branding, and then I’ll talk about how to measure the performance of those branding channels/campaigns. Let’s get started.YouTubeThis channel has huge reach, and it’s…

The Best Places to Download HTML Templates for your Website

Are you looking for responsive, beautiful and professional looking HTML templates for your next website but don’t have the budget? Well, here are a couple of free resources on the Internet where you can regularly find good templates for use in your web projects without restrictions.Dribble is a popular community of designers for them to showcase their work online. In addition to posting screenshots of their work, designers also upload the HTML / CSS version of their projects for anyone to use. You should bookmark the freebie and the freebies tag on Dribble to never miss these projects.Creative Market is a marketplace for website templates, themes, fonts and other design assets. It is a paid store but if you join their email newsletter, they’ll send you free design stuff every week in your inbox that can be downloaded directly to your Dropbox. And they are mostly good.HTML5 UP is created by the same developer that built Carrd, one of the most useful websites on the Internet. HTML5 UP i…

SEO PowerSuite Review: features, analysis, results

SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign.Of course, there is an option to run down a perfect tool for each part of your SEO routine, but you will end up with dozens of instruments and, most probably, endless spreadsheets with data.To avoid this situation and get a great value for your money, consider SEO PowerSuite. This pack of tools happens to manage any task SEO you can think of: run a technical audit, help to optimize pages, find millions of keywords and monitor their rankings, trace dangerous backlinks, and build some more quality backlinks, with neat SEO reports and task auto-scheduling.This review of SEO PowerSuite toolkit will show you how you can do all of these, and more! If in doubt, you can always give the free version of the software a try. And here is what SEO PowerSuite can help you with.1. Audit & optimize your siteTool: WebS…

Quora introduces Broad Targeting, says audience hits 300 million monthly users

Question and answer platform Quora says it now has an audience of 300 million monthly unique users, that’s up from 200 million reported last year. The company also announced the launch of Broad Targeting. With this targeting option, ads run across the platform and adapts its targeting as the system learns which audiences engage with the ads.Why you should careQuora may not rival giants Facebook or Google with audiences in the billions, but to put Quora’s audience of 300 million monthly users in perspective, Twitter reported 335 monthly active users (MAU) in Q2; Reddit claims to have 330 million MAU; and Pinterest said this month it has 250 million MAU. For marketers evaluating so-called second-tier platforms, Quora’s reach puts it squarely in the mix.Also, Quora’s new Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.It’s worth noting that Quora’s ad business is just over a year old. The company has staffed up with…

Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore

Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number of e-commerce brands, the company reports more than 90 million accounts per month have tapped on the shopping bag tag used in posts.The newly released Shopping channel in Explore offers a unique space where consumers will be able to find products from the brands they follow and discover new brands.Why advertisers should careThese latest shopping features on Instagram aim to bridge the gap for advertisers that want to go from using the app as a marketing tool to leveraging it as an e-commerce channel. With Shopping in Stories, brands will be able to place a shopping bag icon on any products within a Story, making it possible for users to click the shopping bag and view product information, more images or links to the brand’s website to purchase the product.With more than 400 million people e…

iHeartMedia to acquire Stuff Media as podcasting continues its rise

iHeart Media says it plans to acquire publisher Stuff Media, signaling that, despite some advertiser fears, publishers still see podcasts as a good investment. Stuff Media is a for-profit publisher whose inventory includes the HowStuffWorks podcasting business, and iHeartMedia says that the move will double its usage metrics and make it the top podcast publisher globally and the second overall.Why you should careDespite podcasting’s meteoric growth, marketers have expressed some worry about advertising on podcasts, citing lack of measurement and standards as the industry scales. But this type of investment could signal that publishers have no such fears. According to a release announcing the acquisition, IHeartMedia’s iHeartRadio (iHR) division already features more than 20,000 podcasts. Podcasting is going to keep growing and proving itself as valuable advertising platform — with or without third-party measurement verification.More on the news iHeart Media said its podcast listening…

Marketing Day: Amazon Storefronts, two new ad formats for Google, addressable TV & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How the hospitality industry should approach online reviews and citations
Sep 17, 2018 by Jamie Pitman
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.Report: Connected TV impressions have grown 106 percent since 2016
Sep 17, 2018 by Greg Sterling
CTV may help realize brand marketers’ long-held dream of ‘addressable TV.’Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell
Sep 17, 2018 by Amy Gesenhues
More than 20,000 US small and medium-sized businesses make up Amazon’s new section, offering over 1 million items across 25 product categories.Google debuts Shoppable Image ads, video in Shopping Showcase ads
Sep 17, 2018 by Ginny Marvin
The new formats, introduced for the holiday season, are intended to help advertiser…

MarTech kicks off in 2 weeks… will we see you there?

Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes, see 70+ leading martech vendors and be part of exclusive networking events. All you need is your passion for delivering exceptional results through software-powered marketing.See the complete MarTech agenda.The Expo Hall & exhibitor sessionsThe Expo Hall is home to 70+ market-defining vendors, offering solutions from analytics to automation. Check out some of the brands setting up shop:You’ll also get access to the Discover MarTech Theater and Solutions Tracks — 29 presentations featuring case studies, best practices and expert speakers. You’ll learn things like The Right Way to Buy Marketing Technology, Customer Data Strategies to Disrupt the Disruptors and much more.Unrivaled networkingConnect with your martech tribe at these networking events:Speed networking: Meet and mingle with fellow attendees in bite-sized bursts. It’s an awesome ice…