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Showing posts from September 21, 2018
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Facebook to begin proactively reviewing apps that have not been submitted for inspection

Facebook announced it will begin proactively enrolling apps in the new app review process launched in July — meaning that even if a developer has not yet enrolled their app for review, Facebook will add it to the queue automatically. Developers will be notified via an alert in their app dashboards once the app has been scheduled for review.Why marketers should careSince the Cambridge Analytica news broke, and Facebook was exposed for allowing an app to exploit user data, the company has launched a more comprehensive app review process (in addition to suspending more than 400 apps).Any business, brand or marketer using an app on Facebook will be impacted by the company’s updated app review process, if they haven’t already. The updated review process refines the amount of data an app has access to — and could cause the app to be suspended if the developer does not follow Facebook’s development guidelines. All new and existing apps must undergo the review process.Facebook says that devel…

How marketers cope in an increasingly-skippable advertising environment

If you’ve seen the “15 Million Merits” episode of “Black Mirror,” you’ll know why it’s sparked so much conversation about advertising and its role in our culture.If you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They make sure the ads are entirely viewable, on a larger-than-life screen that encapsulates every person’s entire living area, and the ads are not always pleasant or welcome. It’s a scary, interruptive onslaught on all the senses, but it’s also not completely far off the mark.Since the beginning of advertising, there has been a constant battle between reaching the right audience while not being too interruptive. Given the common belief that the average attention span for video viewers is 8.25 seconds, advertisers have scrambled to find new ways to reach people.This challenge has come to a head in the last few years as users have gained the power to block ads entirely. This has pushed some platf…

Marketers prepare for changes in states’ sales tax nexus laws

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain sales threshold to collect sales tax. It overruled a previous decision that took them off the hook from collecting sales tax from customers in states in which they did not have a physical presence — or nexus.The new decision paved the way for state’s to introduce their own sales tax nexus laws.Shortly after the ruling, the National Conference of State Legislatures (NCSL) recommended that states wait until Jan. 1, 2019 “to begin sales tax collection requirements on remote sellers.”No state has yet introduced sales tax nexus legislation, but most marketers know it’s imminent.Since then it’s been quiet. Too quiet. Meanwhile, is there anything that marketers can do?There’s no need to panic, SMBs will be fine.Scott McKirahan owns and operates ecommerce websites, and teaches businesses how to run their own.“The Supreme Court ruling only threw another monke…

Q&A with SAP on digital transformation and search

We’re all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive “omnichannel, seamless, ultimate customer experience.”Yet in all the hustle, we may be missing one of the most important pieces of the transformation process: bringing our internal teams with us. Before we can transform our digital prowess, we need to transform our company culture.Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.As a sidenote, Siddarth will be giving the keynote at the Transformation of Search Summit in NY on Oct 19. We touch on some of his views on the future of search in this conversation.ClickZ: Tell us a bit about your position and what you work on.Siddarth Taparia: I’m responsible for all marketing from a transformation perspective: how we need to tr…

Google tells Congress approved third-party apps can scan Gmail data

Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this collection they are free to request access to and use Google user data elsewhere.“Developers may share data with third parties so long as they are transparent with the users about how they are using the data,” Susan Molinari, the company’s vice president for public policy and government affairs for the Americas, wrote in the letter. The Wall Street Journal reported Thursday that Google delivered the letter in July. Users are prompted to review and approve data access requests before installing apps, the company said.According to its policies, apps must meet key requirements to pass Google’s review process: “Before a non-Google app can access your Gmail messages, it goes t…

Adobe to acquire Marketo for $4.75 billion

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time.Why marketers should careAdobe’s Creative Cloud services has long been part of the marketing industry standard for creating and managing media-rich assets. Now with the addition of Marketo’s B2B marketing automation platform, Adobe will be able to deliver a full-scale marketing solution, allowing marketers — and their marketing technology teams — to unify costs within a single layer of their martech stack.“The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing,” says Adobe executive vice president and general manager Brad Rencher.Marketo CEO Steve Lucas said there is no better home for Market…

Segment adds quality tracking for incoming data to its resume

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using multiple platforms, with the launch of a data governance product called Protocols.How does this help marketers? Segment provides a data tracking plan across a company, setting the standards for incoming data with a shared data dictionary. Protocols automatically detects if incoming data is valid before the tools try to act on it, so reports and alerts can flag issues. At any point, the company can re-configure the settings.The basic idea is that, especially for brands with multiple business units capturing data from a variety of customer interactions, this helps make sure the many data inputs are all set up in the same way.[Read the full article on MarTech Today.]The post Segment adds quality tracking for incoming data to its resume appeared first on Marketing Land.

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Security firm shows how a second-hand Amazon Echo can become a spy

When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the consumer assume the devices can be trusted.But recent research by Israeli security firm vpnMentor raises red flags about whether the Internet of Things could turn into the Internet of Spying Things.What vulnerabilities were discovered? The company recently announced the results of work by a group of “ethical hackers” it employed in March and April of this year.In one project, the group was able to connect an SD card reader to a first generation Amazon Echo and install malware that could listen in to the owners’ daily life or interfere with the Echo’s control of other household devices like smart locks or appliances.[Read the full article on MarTech Today.]The post Security firm shows how a second-hand Amazon Echo can become a spy appeared first on Marketing Land.

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Report: Digital now makes up 51% of US ad spending

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including both digital and traditional media.Ad sales up, especially digital. Magna says that “net advertising sales” will grow by 6.9 percent this year to reach $207 billion, which is “a new all-time high.” And, for the first time, digital ad revenues surpassed 50 percent of total ad spending in the US. The company said that digital ad revenue in 2018 will reach $106 billion, or 51.5 percent of total ad sales.Digital advertising on mobile devices accounts for roughly two-thirds of all digital ad spending, representing a 30 percent growth rate year over year. Magna says that mobile now exceeds TV and is twice desktop ad revenue. Accordingly, the firm predicts that desktop ad revenue will decline by 4 percent based on declining usage and ad blocking.Magna ad spending estimates by category (2018 – 2019) Search, social and video lead the wa…

Have You Tried The Grammarly Keyboard for Android & iOS Yet?

I have talked about the Grammarly app a few times here on ShoutMeLoud. A quick recap for the newcomers, it’s an AI-based app that let you quickly proofread your article for grammatical and spelling errors.This app is ideal for anyone who writes anywhere and on any platform. Especially for non-English speaking countries like India, Africa, Brazil, Middle East, an app like Grammarly is a must-have.Grammarly was first launched via the Chrome app. Later, the team behind Grammarly released the Mac and Windows version of the app. Here is my review of the Mac version.Now, there is good news for Android phone and iPhone users as Grammarly is now on iOS and Android. Available via the mobile keyboard feature, it makes it easier to correct the sentences at the time of writing.I have tested the Grammarly Mobile Keyboard on both mobile operating system: Android and iOS, and I can say it works beautifully!In this tutorial, I will show you how to set up Grammarly on your Android and iPhone device an…

Google Data Studio comes out of beta

Google’s two-year old free reporting and data visualization platform, Google Data Studio, is now generally available.Integrations and data connectors. Data Studio, now part of Google Marketing Platform, has native integrations with Google Analytics, Google Ads, Display & Video 360, Search Ads 360, YouTube Analytics, Google Sheets, Google BigQuery. Marketers can also connect to hundreds of other non-Google data sources.A crop of data connectors from companies like Supermetrics, a digital analytics and reporting tool provider, have also sprouted to help marketers pull data from multiple sources into Data Studio.More new features. Over the past two years, Google has steadily added features and capabilities to Data Studio. As of this month, Google Marketing Platform (GMP) users can access Data Studio reports in other GMP products, including Analytics, Optimize and Tag Manager. Among other updates, in August, Google added the ability to combine data from multiple sources in a single ch…

Marketing Day: Twitter tests Timeline Ads, EU investigates Amazon & Pinterest Shop the Look Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Join Lytics and Merkle for the ‘Customer Data Challenge’ webinar
Sep 20, 2018 by Digital Marketing Depot
How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack.Twitter begins testing Timeline Ads on publisher sites
Sep 20, 2018 by Amy Gesenhues
In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway.Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins
Sep 20, 2018 by Amy Gesenhues
Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts.How to supercharge the Salesfor…