Facebook announced it will begin proactively enrolling apps in the new app review process launched in July — meaning that even if a developer has not yet enrolled their app for review, Facebook will add it to the queue automatically. Developers will be notified via an alert in their app dashboards once the app has been scheduled for review.Why marketers should careSince the Cambridge Analytica news broke, and Facebook was exposed for allowing an app to exploit user data, the company has launched a more comprehensive app review process (in addition to suspending more than 400 apps).Any business, brand or marketer using an app on Facebook will be impacted by the company’s updated app review process, if they haven’t already. The updated review process refines the amount of data an app has access to — and could cause the app to be suspended if the developer does not follow Facebook’s development guidelines. All new and existing apps must undergo the review process.Facebook says that devel…
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