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Showing posts from September 24, 2018
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Learn about people-based marketing from eight experts

For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touchpoints and devices.Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people. People-based marketing is the ability to identify customers and prospects across channels and devices so you can deliver more relevant — and effective — messages.If you want to deliver on a people-based marketing strategy, you must use people-based measurement. Download this white paper from Visual IQ to get a wealth of advice from eight experts on why the need for people-based measurement is so great and what they would recommend for marketers who want to embrace it.Visit Digital Marketing Depot to download “8 Experts on How to Measure People-Based Marketing Impact.”The post Learn about people-based marketing from eight experts appeared first on Marketing Land.

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Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile

In it’s 11th annual holiday forecast, digital agency NetElixir projects online revenue will grow by 15 percent over last year to roughly $97 billion. Based on its analysis, Amazon is expected to account for 40 percent of holiday sales and mobile is expected to drive more than 42 percent of total online sales.Strong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday through this year’s back to school period. From January through August this year, orders and revenue increased by double-digits year over year. Back to school orders increased by 17 percent, and revenue rose by 14 percent compared to last year.The report takes into account both marketplace and website sales across NetElixir’s clients in five verticals.The Amazon factor. Holiday sales from Amazon are expected to hit $38.8 billion. That puts Amazon’s projected share of holiday sales at 40 percent, up from 35 percent in 2017, including $9.4 billion in …

Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?

Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the global context and how it varies from market to market.This has prompted a series of more in-depth posts which have helped me speculate how search – even within the Google framework – may well evolve over the next few years. My piece on Ecosia looked at the environmental cost of digital activity and suggested that we might see search leaders work to be more transparent about the ecological ramifications of everyday internet activities right down to individual searches. A subsequent piece on DuckDuckGo celebrated the search tool which puts user privacy before sellable ad data – a USP which is all the more valuable as growing numbers of internet users get tired of creepy online tracking and privacy breaches.Today we look to Baidu – China’s leading search engine.The ‘Google of China’According to Alexa, Ba…

We’re hiring: Help digital marketers advance their thought leadership

Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today.The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level expertise in digital marketing and wish to help their fellow marketers by extending that knowledge to their peers. The Community Editor is a skilled editor and content specialist who helps contributors develop their content to have maximum reach, impact and educational value to the more than 1.6 million audience members who trust Search Engine Land, Marketing Land and MarTech Today for the best and most-actionable intelligence.Core job responsibilities:Identify and recruit contributors for Search Engine Land, Marketing Land and MarTech Today.Work with contributors to develop their content and leverage best practices for digital publishing, offer feedback and guidance.…