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Showing posts from September 27, 2018
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Connect with the best and brightest marketers at SMX East

You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness.SMX® East is your chance to connect with others like you. Share tips, talk shop, and forge new friendships at our exclusive networking events happening October 24-25 in New York City.Here’s a look at what’s in store:The Expo Hall Reception, sponsored by Stone Temple ConsultingCheck out the 25+ solution providers while enjoying cocktails and snacks. You’ll meet new people and learn about tools and services that can make you a better marketer. See who’s exhibiting! In-house SEO & SEM Community MeetupWonder how other companies are doing SEO or SEM in-house? Meet other digital marketers who internally manage SEO or paid search for small to large brands, B2B products, and services, or other types of organizations. Join us for an informal discussion about how marketers like you are overcoming com…

Snapchat launches multiple e-commerce ad options in time for holiday shopping

Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season.The company is making Shoppable Snap ads available to all advertisers via its self-serve ad buying platform, allowing advertisers to import product catalogues to create ads automatically from existing assets, and introducing new advanced pixel targeting features. The Snapchat Partner list is also gaining more than 30 new agency partners to help advertisers build their e-commerce and direct response campaigns on the app.Why you should careRetail brands looking to reach teens, in particular, should take notice of Snapchat’s recent e-commerce efforts.Snapchat leads all other social platforms when it comes to the number of US teens on the platform, according to an August eMarketer report. With 16.4 million 12 to 17 years olds using Snapchat, eMarketer’s data shows the platform has 3.6 million more teens than Instagram and nearly five million more than Facebook.Here’s a rundown of Snapchat’s …

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

Integral Ad Science (IAS) released a media quality report for the first half of the year (registration required) this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years.Overall, the industry is seeing a healthy jump in viewability, based on IAS’s view across its customer base.Desktop programmatic display viewability was at 58.6 percent, up 10.7 percent since the second half of 2017. Desktop video ad viewability had a smaller improvement (66.3 to 68.4 percent), a higher overall rate than display, which IAS notes is a function of being placed on high-viewability pages.The report also found that ads that have been optimized against ad fraud have remained fairly steady since last year.Why you should careComing off a few years wrought with fears about programmatic advertising, even a slight uptick is reason for marketers to rejoice. Buying directly from the publisher doesn’…

How WordPress errors can negatively affect your SEO

WordPress is such a popular Content Management System that it now powers up to 30 percent of all the websites existing over the Internet. Its popularity as a seamlessly easy-to-use website builder has made it the first choice of inexperienced and non-technical users who want to build their own websites through it.To top it all, the amazing SEO plugins such as the Yoast SEO and the All-in-One SEO plugin have made it tremendously easy for new users to take care of their website’s SEO. However, the entire journey of handling a website is not a cakewalk, even with WordPress. There are always certain elements that will break havoc onto your site and make things go haywire. So, what are such issues that negatively affect a WordPress site’s SEO even when everything else is in place?Let’s find out through this blog post where we talk about the most common WordPress errors that negatively affect our site’s SEO.500 Internal Server ErrorDefinition: A very general HTTP status code, the 500 Intern…

Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails.About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium levels. The company claims it is the first to provide an aggregated depiction of actual browser and app sessions of content and audience attention, without employing info from social media and search engines.The data is aggregated from the company’s Analytics core platform, which measures internet topics for individual brands. It assesses the interests of a billion people reading 8 million articles monthly across the 3,000 websites and several dozen apps owned by 400 media companies that are Parse.ly’s clients, with such groupings as story clusters, topics, categories, traffic sources an…

How to integrate online and offline for the best overall result

Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to catch up with offline until 2020.Since every medium has its pros and cons,  I’m not going to try to pit them against each other — instead, I’d like to highlight how well they can work together. The technological revolution is not about fully abandoning traditional marketing, but about leveraging tech to improve on it and work around its limitations.Blurring linesI should note that the lines between offline and online are getting a bit more blurred as TV and out of home (OOH) become more digitalized — all TV will eventually be bought programmatically, and digital OOH spend is expected to exceed $5 billion by 2022.Access to tech and data is allowing these traditional media channels to become much more targeted, wit…

Twitter looks to crowdsource content policies

Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes the policy part of its Twitter Rules.Survey questions include “how would you rate the clarity of the dehumanization policy” and “how can the dehumanization policy be improved” — as well as a request citing examples of speech that may violate the policy while still contributing to a healthy conversation.As Twitter continues to improve upon the health of its platform via such content policies, marketers will ultimately be the arbiters of whether or not these efforts are effective. A healthy platform translates to stronger user engagement and activity — meaning better results for Twitter advertisers.Twitter is looking to crowdsource rules around what constitutes as dehumanizing language on the platform. The company launched a user survey on Tuesday, asking people to rate the clarity of the proposed dehumanization content policy and give feedback on how the policy can be i…

Marketing Day: Facebook Stories Ads, Amazon Alexa & US privacy legislation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:7 ways to use dynamic content and multiply your conversions
Sep 26, 2018 by Digital Marketing Depot
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? Tobii releases web-based eye tracking for UX testing
Sep 26, 2018 by Barry Levine
This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads. Facebook Stories Ads now available to all advertisers
Sep 26, 2018 by Amy Gesenhues
The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch. Attorneys General take aim at tech companies with potential m…