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Showing posts from September 29, 2018

Findera search engine helps recruiters find talent, sales find leads

Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors.But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals.The company claims it is the first search engine designed for that purpose. Findera’s funders include Yahoo co-founder Jerry Yang and Salesforce and Visa board member Maynard Webb.How it works. The search engine is designed so that users can launch a single structured search with multiple attributes in addition to keywords, including name, location, position, department, time in a position, company name and size, revenue and other factors. The results can be saved to lists or exported to spreadsheets, and names can be bookmarked. Here’s the home screen:This enables searches like “VP of marketing” among companies with greater than $50 million in an…

Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:50 million Facebook user accounts hacked
Sep 28, 2018 by Amy Gesenhues
After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed.For Scott Brinker, marketing is designed to balance the ‘4 Forces’
Sep 28, 2018 by Barry Levine
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.Facebook targets ads with data users didn’t share with the platform
Sep 28, 2018 by Amy Gesenhues
Researchers reveal Facebook is using phone numbers identified via friends’ contact lists and numbers entered for two-factor authentication to target ads.33Across launches ‘first open exchange with only viewable inventory’
Sep 27, 2018 by Barry Levine
The ad platform’s new AttentionX exchange scores ad space pre-e…

50 million Facebook user accounts hacked

Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers exploited a vulnerability within the “View As” feature — a setting that lets users see what their profile looks like to other users. Currently Facebook doesn’t know if the attackers have misused the hacked accounts or accessed any information.The Security Breach. On September 25, Facebook’s engineering team discovered a security vulnerability in the app’s “View As” feature that resulted in 50 user million accounts being breached. According to Facebook’s announcement, the attackers were able to steal Facebook access tokens from code attached to the “View As” feature, and leverage the tokens to take over user accounts. (Access tokens are the digital keys that allow users to remain logged in without having to enter their password every time they access their account.)From Facebook’s announcement:This attack exploited the complex interaction of multiple is…