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Showing posts from October 1, 2018
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How to migrate web hosts without losing SEO

Migrating your website is never an easy task. It requires a lot of careful planning and execution. Even though migration can be hard, if done right, it can open up new opportunities and also solve the problems that you were having with the old hosting platform.In today’s article, we will be focusing on migrating web hosts without losing SEO. In this guide, we will show you how to migrate to a new web host without losing any SEO value.1. Revisit your decision to migrateFirst things first, you should be clear in your mind about why you are making the migration. A site migration is never an easy thing to do, and it can also result in a temporary traffic loss. With time, your new website (host) will work, and your site will be back where it is. That’s the best possible result you can get.However, there are a lot of complexities that can arise which can hamper website growth and presence. If you are not able to do things properly, you can land in trouble and lose some precious ranking. In …

Pew: Internet adoption, social media usage have been flat since 2016

Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media and the internet overall is roughly identical to 2016 figures, or even down slightly:The shares of U.S. adults who say they use the internet, use social media, own a smartphone or own a tablet computer are all nearly identical to the shares who said so in 2016. The share who say they have broadband internet service at home currently stands at 65% – nearly identical to the 67% who said this in a survey conducted in summer 2015. And when it comes to desktop or laptop ownership, there has actually been a small dip in the overall numbers over the last two years – from 78% in 2016 to 73% today.Only 65 percent broadband penetration. What’s striking about the above excerpt from the report is that broadband internet penetration stands at only 65 percent of all US adults. Pew says that multiple …

YouTube rolls out more ad extensions, incremental lift measurement

YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities.Why you should careGoogle continues to extend ad extensions to TrueView in-stream ads. It already offers location and form extensions for YouTube. Advertisers will be able to include actions like finding a movie time, downloading an app or booking a trip to their video ads, making their local video ad efforts more engaging.According to YouTube, Vodafone, an early tester of the new extensions, saw a 2.3x incremental lift in ad recall and 3.5 percent lift in click through rate — a 785 percent increase over their regional benchmarks.YouTube is also partnering with IRI to offer advertisers new Brand Lift reports and metrics.“Soon you’ll be able to set up Brand Lift studies directly in Google Ads or Display and Video 360 and conveniently reporting alongside your other ad metrics,” writes YouTube VP of product management, Vishal Sharma.With the new Brand Lift studies, Yo…