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Showing posts from October 2, 2018
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Facebook’s ‘Premieres’ videos now available to all global Pages

Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well.Why you should careWith the global roll-out of Premieres videos, marketers and advertisers that own Pages will now have access to the video format first announced in April when it was offered to a limited group of creators, publishers and shows.The Premieres videos also include ad breaks, which means the wider roll-out will open more video ad inventory on Facebook as the videos will not only display on global Pages, but also Facebook Watch.Sony, BuzzFeed, Oprah Winfrey Network’s (OWN) SuperSoul and Buffalo Bills are among the brands with early access to Premieres videos.Page admins will be able to schedule Premieres videos up to a week in advance. When scheduling the video, a post will be created that will act as a placeholder for the upcoming video — giving followers the abil…

Building your martech stack: Try design thinking to identify the right solutions

Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that.“Getting the right technology isn’t sufficient for digital success, but it is necessary to get the right fit,” Byrne, the founder of analyst firm Real Story Group, said Monday during a workshop he led on how to buy marketing technology at our MarTech Conference in Boston.By using a deliberate methodology to choose martech solutions, Bryne said that marketers can get the kind of technology they need to meet their objectives.“We already have this technology in house” or “this is what so-and-so uses” are not good reasons to choose a vendor, he said, adding that no company should ever default into a particular piece of technology.Though Bryne acknowledged that a single vendor might be able to provide a more integrated marketing environment, he said it’s important to weigh that against other considerations such as usability, adoptability and developer intensiveness.Design thinkingB…

Do you speak SEO? Join Search Engine Land as Deputy Editor

Third Door Media is currently looking for a Deputy Editor to help drive its industry-leading coverage for Search Engine Land.The Deputy Editor supports the Editor-in-Chief with the day-to-day editorial management of Search Engine Land, which includes tasks such as story planning, staff assignment management and editing. The Deputy Editor is also a high-volume reporter who creates news and feature copy daily for the brand.Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone who has either covered those topics extensively for a media brand, or has worked as a professional search marketer and has solid editorial chops.Core job responsibilities:Report daily on news tied to SEO, SEM and local search.Regularly write feature articles, guides, analysis and other forms of in-depth content to advance our mission to inform, engage, convene and support our audience of search marketers.Support Editor-in-Chief in managing day to day assignment flow, filling in for her whe…

Round up of all things SEO @BrightonSEO

The event that started in a room above a pub has come a hell of a long way. Thousands were queueing up well before the doors opened. Our day kicked off in Auditorium One with three sessions on Content Marketing.Ross Tavendale from Pitchbox began with an insightful recount of its first large retainer of $50K generating zero links. The reason? The ideation sessions were too subjective. This led to them re-looking at the ideation framework and focus on data-led campaigns. The advice being that you need to ask the question: ‘Why are we doing this?’ Because the data said so. A simple and yet highly accurate statement.Millennial attention through social mediaSarah Bradley was up next and gave insight into how brands can gain millennials attention through social media. These included being more personal, authentic and creating social responsibility infused content. Her view is that millennials are crying out for brands to ‘get to know them’. They respond to a ‘just ask us’ approach so focus …

Get actionable SEO & SEM tactics at SMX West 2019. Registration is open!

Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land’s SMX® West January 30-31, 2019 in San Jose for the SEO and SEM tactics you need to drive amazing campaigns.The site is up and registration is open!SMX is the only conference 100% dedicated to search. For over a decade, we have helped thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our team has one goal: to deliver actionable insights to the search marketing community.Help us craft the SMX West agenda!Search Engine Land editors are assembling the SMX West agenda. Do you have ideas for an interesting session? Burning questions that you want answered? Now’s your chance to share them with our team! If we like what you pitch, it could make the final agenda.Learn more about what we’re looking for when it comes to session ideas and share yours here!Lock in your seat at the lowest possible rateTake advantage of Super Ear…

Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable

Marketo’s logo Now part of the Adobe family, Marketo has announced its fall updates, which are intended to improve efficiency and insights for marketing users. Here are a few of the major items from that release.Leveraging AI for account setup. Users can now employ AI from predictive lead scoring firm Mintigo to automatically build accounts for a given strategy, within seconds.Sales Engage integrated. Introduced in the spring, Sales Engage is designed as a next-gen sales enablement platform. This component has been integrated with Salesforce Lightning, which enables users to build and deploy cloud-based mini-apps with little or no coding. This integration highlights that, although Marketo is now part of Adobe, its users frequently also employ Salesforce, mostly because of its CRM.Sales Engage is also now available for Outlook for Mac, Outlook for Windows and Outlook Web Application for Office 365 email clients.Marketo Sky refreshed. Also launched this past spring, Sky is intended as a …

Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Publishers on Twitter can now monetize videos viewed by global audiences
Oct 1, 2018 by Amy Gesenhues Previously, publishers could only monetize organic video content within their home country feeds.Pinterest expected to hit $1 billion ad revenue by 2020
Oct 1, 2018 by Ginny Marvin
New ad products, including video, and a growing audience will put Pinterest’s average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.Pew: Internet adoption, social media usage have been flat since 2016
Oct 1, 2018 by Greg Sterling
While the overall numbers have peaked, there is still growth and change within categories.YouTube rolls out more ad extensions, incremental lift measurement
Oct 1, 2018 by Amy Gesenhues
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.Fi…

Publishers on Twitter can now monetize videos viewed by global audiences

Twitter is making it possible for publishers to monetize videos viewed by all followers — not just those in their home countries. Previously publishers could only have in-stream ads inserted in videos that displayed to in their home-countries. With this latest update, publishers will be able to monetize their organic video content globally.Why marketers should careWhile this change will increase the opportunity for publishers to generate revenue from their video content outside of their home countries, it will also expand the platform’s video inventory for advertisers. With publishers now able to monetize videos across global markets, Twitter’s in-stream video ad opportunities could grow exponentially.Dídac Lee, an FC Barcelona board member and head of the club’s digital group, says his organization’s monetized videos have a completion rate beyond the organic average, which translates to more video ads watched to completion.More on Twitter’s latest video monetization opportunitiesTwit…

Pinterest expected to hit $1 billion ad revenue by 2020

Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer.Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However, the company has been is expected to IPO some time next year, and has been releasing out ad products that offer more scale and visibility. The privately company has held ad revenue numbers close to the vest. Sources told CNBC earlier this year that the company already hit the $500 million mark last year, and is closing in on $1 billion in ad revenue this year.What’s driving growth? Pinterest has aimed to increase advertising revenue from both SMBs and large brands. The company said its Pinterest Propel advertising program helped increase the number of SMB advertisers on the platform by 50 percent year-over-year in early 2018. The roll out of Shopping…