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Showing posts from October 4, 2018
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The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform

Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has built?If you’ve answered ‘yes’ to any – or all – of these questions, join us to learn more about The Open Marketing Cloud, Mautic’s fully-featured marketing automation platform. Open marketing is the opposite of everything you know about traditional “marketing clouds.” These old-school marketing automation platforms are closed, complicated and expensive. In comparison, the Open Marketing Cloud is flexible, intuitive and budget-friendly.Register today for “The Open Marketing Cloud: A No-BS Demonstration of Mautic’s Marketing Automation Platform,” produced by Digital Marketing Depot and sponsored by Mautic.The post The Open Marketing Cloud: A no-B…

With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming

Source: Nancy Nardin, Smart Selling Tools, Inc. “Only 35 percent of a sales rep’s time is spent selling,” says Nancy Nardin, founder and president of Smart Selling Tools. Instead of giving a majority of their time to selling, sales reps are having to update forecasts, client account records and other process-oriented tasks. Nardin says with the right tools and support from marketing, sales teams that increase their time selling to 50 percent could increase sales revenue by as much as 43 percent.During Tuesday’s “Everything a Marketer Should Know About SalesTech (But Was Afraid to Ask)” presentation at our MarTech Conference in Boston, Nardin gave an overview of the sales tech landscape and offered guidance on how marketers can better support sales teams by leveraging the right sales tools.600 sales tech vendors. Per Nardin’s sales tech landscape, there are 600 vendors offering sales technology solutions — making it one-tenth the size of the martech ecosystem. Even though it’s a small p…

IRI to help Google measure offline sales impact of YouTube ads

Earlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety of new actions (e.g., app downloads, booking, movie showtimes). There will also be new brand lift metrics, including offline sales lift.Brand lift and offline sales data. IRI is one of the Google Measurement Partners that’s supporting the company’s new brand lift metrics. Brand lift studies are typically survey based. In this case they will show marketers the following types of information:Positive response rateAbsolute brand liftHeadroom liftNumber of lifted usersCost-per-lifted userControl positive response rateRelative brand liftBrand lift studies offer valuable information. Arguably more compelling than self-reported attitudinal data is the sales impact data that IRI will provide for YouTube ads. IRI will supply e-commerce and in-store sales data to Google to show if YouTube ads are having an actual impact on sales (avoiding a last click attribu…

4 specific strategies for finding LSI keywords that’ll boost your SEO

Using latent semantic indexing (LSI) keywords – terms and phrases that are similar or related to the target keyword of a webpage – in that page’s content can be highly, highly advantageous to your SEO results.That is, if you know how to find them. The rise of semantic search, employed by search engines in their efforts to achieve a more accurate and contextual understanding of an information searcher’s true intent, has altered SEO such that marketers ought to now optimize keywords for a page’s topicnot just its target phrase.Here are four techniques that can help you discover appropriate LSI keywords for your website content and how to reap their benefits:1) LSI keywords are more than just synonymsIn determining your LSI keywords, you need to maintain an expansive view of your target keyword’s topic; do not simply plug in other words that mean more or less the same thing. For instance, a page targeting “best beaches in Florida” shouldn’t just utilize synonym-based LSI keywords like …

Agile methodology is becoming a must for marketing teams

Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is not just for developers anymore.That’s the mantra heard from many of the speakers at this year’s MarTech conference in Boston. Conference chair Scott Brinker mentioned it as a useful tool in his keynote presentation Tuesday morning.Martech in 2019: The New, New Rules of Marketing By Scott Brinker from MarTech Conference Several other speakers this week have agreed that the iterative process — also known as design thinking — is key to making the most of your marketing stack.Agile methodology was initially created to give software developers a framework to create their products with plenty of feedback along the way, instead of waiting to get feedback until the end of the process. It forces developers to think more fully about and empathize with their end users, a lesson that marketers should heed.Marketers are on boardOn Mond…

The future is now: How AI, blockchain may solve some of the industry’s biggest challenges

Michael Trapani, global product marketing leader at IBM Watson Marketing. With new privacy laws, new technology and more customer data than ever before, what do marketers think about the future?Some of the most seasoned professionals in the space told us just that during Wednesday’s keynote at this year’s MarTech Conference East in Boston.Customers now set your competitive benchmarks. “There’s too much data,” said Michael Trapani, global product marketing leader at IBM Watson Marketing. “We’ve been throwing software at the problem. But there’s just too much. Customer expectations are higher than ever. You’re no longer being compared to your competitors, you’re being compared to the best experience that customer ever had.”With 90 percent of the world’s data being created in the past 12 months, Trapani said, analysts take too much time wrangling data and are beginning to look like data scientists. AI is the next generation of software, it’s “the next stage of humans using technology to d…

Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Choose your ideal SMX East pass
Oct 3, 2018 by Marketing Land You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City: All Access Pass: 4 SEO and SEM keynotes with Google and Bing 20 sessions programmed by the […]Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper
Oct 3, 2018 by Barry Levine Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments.Message to marketers: Mind the customer before the tech
Oct 3, 2018 by Barry Levine ‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’Adobe makes its venerable PDF more coll…

Choose your ideal SMX East pass

You deserve a search marketing conference tailored to your experience, goals, and budget. That’s why we offer four different ways to attend SMX® East – choose your ideal pass and join us October 24-25 in New York City:All Access Pass:4 SEO and SEM keynotes with Google and Bing20 sessions programmed by the Search Engine Land editors8 hands-on Q&A clinics5 sponsored sessions in the Solutions Track, featuring Amazon Advertising and Bruce Clay Inc.20+ SMX Theater presentations featuring Marin Software and Acquisio2 full days of classroom training with Bing Ads (Oct. 24) and Google Ads (Oct. 25)25+ market-defining exhibitors in the Expo Hall4 exclusive networking events, including community meetups, a cocktail reception, and Janes of DigitalMeals and snacks, including full breakfasts, hot lunches, refreshment breaksCertificate of CompletionPerfect for: Marketers hungry for actionable SEO and SEM tactics from industry experts. Register by October 23 to save $100 off on-site rates!All Ac…