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Showing posts from October 6, 2018
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Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers.That’s according to Brandwatch CEO and co-founder Giles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands understand what was being said about them, and about topics that interest them on social media.More machine learning, better UI. But, he added, Crimson Hexagon, a Cambridge, Massachusetts-based company founded on Harvard research, has more extensive capabilities for AI and machine learning than his company’s few data scientists.On the other hand, he said, Brandwatch offers a greater scale and a better user interface. In the integrated platform that will emerge in about a year, Palmer said marketers will get the best of both, as well as an improved customer service that draws from Brandwatch’s more tech-focused team …

Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook is giving more Instagram developers access to AR camera features
Oct 5, 2018 by Amy Gesenhues
Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.Facebook to release first-party cookie option for ads, pull web analytics from Safari
Oct 5, 2018 by Ginny Marvin
Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
Oct 4, 2018 by Barry Levine
It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.Ad groups unveil a new Data Transparency Label
Oct 4, 2018 by Barry Levine
Visually resembling an ‘ingredients label’ found on food package…

Facebook is giving more Instagram developers access to AR camera features

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program.Why marketers and influencers should careSpark AR allows developers for brands, marketers and influencers on its platform to create augmented reality camera effects. By expanding its beta program for Spark AR to Instagram, more brands and marketers be able to test AR camera effects for building more interactive marketing experiences.“We want to put the power of Spark AR on Instagram in the hands of a wider variety of individual developers,” writes Facebook on its Developers blog. As more developers on Instagram are given access to Spark AR, most likely more brands will soon follow — making it possible for a wider range of advertisers to design engaging experiences on Instagram that appeal to the app’s younger a…