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Showing posts from October 12, 2018

Is it time to graduate to Google Analytics 360?

It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms. It might be time to upgrade to Google Analytics 360.This eBook from InfoTrust will provide you with everything you need to know when considering and purchasing a Google Analytics 360 license for your organization. It covers:The differences between Google Analytics and Google Analytics 360Identifying if there is a business case for migrating to Google Analytics 360Negotiating the right deal with a Google Analytics 360 ResellerVisit Digital Marketing Depot to download “Google Analytics 360: A Purchasing Guide.”The post Is it time to graduate to Google Analytics 360? appeared first on Marketing Land.

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Facebook purges 800 political spam Pages, accounts from its platform

In its latest salvo against misleading political spam accounts, Facebook announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by profit.Facebook removed Pages, groups and accounts that that were found to be created solely to stir up political debate from the U.S., Middle East, Russia and the U.K.Nathaniel Gleicher, Facebook head of cybersecurity policy, and product manager Oscar Rodriguez said money was the primary motivator for these accounts.“The people behind (the spam) create networks of Pages using fake accounts or multiple accounts with the same names. They post clickbait posts on these Pages to drive people to websites that are entirely separate from Facebook and seem legitimate, but are actually ad farms,” Gleicher and Rodriguez said.Why you should careFacebook has been working to expand its AI capabilities and number of human reviewers to flag and take down political spam and fake news on its platform.…

Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns

It’s time for advertisers to emphasize positive emotions.That’s the battle cry issued Wednesday — on World Mental Health Day — by London-based Phrasee. Founded in 2015 and based in London, the company uses AI to automatically craft and optimize email subject lines and other marketing text.“At the heart of the [Emotions Matter] initiative,” the company said in a statement, “is a desire to remove some of the stigma around mental health and ensure marketers do not exploit it.”Why now? In particular, Phrasee is protesting against what it sees as “spurious tactics to get people to buy more stuff,” driven by the fear or greed promoted by some kinds of ads or other marketing material.“If these messages are making people feel afraid and anxious or inspiring greed, this has a real impact on mental health,” the company said.CEO Parry Malm told me he recognizes that marketing and advertising are “inherently” propelled by emotions, but the overriding rule should be: “Don’t sacrifice customers’ me…

Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:YouTube cracks down on duplicate content videos
Oct 11, 2018 by Barry Schwartz
Did your YouTube channel get removed over duplicative content, here is why.Will Facebook’s news aggregation feature increase engagement for local publishers?
Oct 11, 2018 by Robin Kurzer
Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app.
Some large search budgets are moving to Amazon, say agency executives
Oct 11, 2018 by Ginny Marvin
A small survey of agencies found some advertisers are making moves to Amazon advertising.Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Oct 11, 2018 by Barry Levine
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.
GDPR complaints stack up across the EU as regulators …