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Showing posts from October 18, 2018
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Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US

Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of Prime memberships.Nearing 100 million US members. CIRP says that today Amazon Prime has 97 million US members, which is up from 90 million members a year ago. That represents 61 percent of total US Amazon customers. Amazon itself said in April that it had “exceeded 100 million paid Prime members globally,” in a letter to shareholders. That suggests that the CIRP estimates might be aggressive.US Amazon Prime Members (millions)Growth slowing considerably. Annual growth of Prime is roughly 8 percent but sequential growth is now 1 to 2 percent. However, Prime members are a massive group of Amazon shoppers and spend more, more often than non-Prime Amazon customers.According to CIRP data:Prime members spend an average of $1,400 per year vs. $600 for non-Prime customersPrime members shop on Amazo…

How To Purchase Products From Amazon Using Bitcoins & Save Up To 25%

Whenever I talk about Bitcoin, one of the most common questions I get asked is:How do I use Bitcoins?In 2017, there are plenty of ways you can use Bitcoin.You can use it to buy things (like you would with “traditional” money), and you can use it to make money (i.e. investing).Today, I’m sharing a detailed tutorial that will help you to purchase products from Amazon using bitcoins & also help you save up to 25%.You can do this with Purse.io.Purse is a popular tool used for many things:Exchange Amazon gift cards for bitcoins.Purchase products from Amazon using bitcoins.Get discounts on purchases from Amazon.In the past, I have used Purse.io to earn bitcoins in exchange for Amazon gift cards.In this tutorial, I will show you how to use Purse to order any product from Amazon & save money. The only thing that you need to have with you are your bitcoins. If you don’t own bitcoins yet, you can purchase them from one of these places:India: BitbNSUSA: CoinBase,Europe: Cex.io, BitstampY…

Facebook aims to give more transparency around brand-influencer relationships

Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and rolling out the Brand Collabs Manager tool in more countries. The company says it’s also testing new ways for brand Pages to tag other Pages belonging to influencers, and looks to roll out new tagging features next year.Why marketers should carePreviously, Facebook’s Branded Content tag included the work ‘Paid’ at the top of the posts.  Now, the tag will include the words “Paid Partnership” and have an “About this Partnership” icon that links to more information about the relationship between the Page sharing the post and the company behind the branded content.With these latest updates, Facebook is giving brands the opportunity to better disclose relationships with collaborators on the platform by giving followers more context on branded content posts.“In all of this, our guiding principle is transparency: to ensure that people correctly understand the …

The comprehensive guide to voice search keyword research

Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company.However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration. With voice usage growing, marketers need to understand how their audience is using this technology, and how they can adapt to this. Keyword research has been advancing dramatically over the last couple of years. No longer are the days of simply sorting by the highest search volume and creating a page; it comes down to much more than that. Semantics, categorisation, ranking difficulty vs reward, questions, featured snippets, people also ask. The list goes on.A straightforward task has now become much more complex as well as time-consuming, and it’s important that it’s right the first time as keyword research will tend to influence your strategy, projections and, in some cases, KPIs.We’ll be using a variety of paid and free tool…

Google ushers in the Age of Conversational Ads with the launch of AdLingo

Marketers now have a new generally-available ad type for their campaigns: conversational ads.That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed.Concurrent with the AdLingo announcement, Google said it was working with three providers of conversational ads: ad/marketing intelligence firm Valassis Digital, conversational commerce provider LivePerson, and chatbot provider Take.A display ad performing like a messaging app. AdLingo provides the first generally available format for conversational ads outside of messaging apps. “Google provides the ad,” Valassis VP of Strategy Mike Balducci told me, “and we serve the chat.” In essence, he said, Google has built a display ad that performs like a messaging app. Some history. Previous efforts have included ads on Facebook Messenger and other messaging apps, and IBM’s Watson Ads, which launched in 2016 only on …

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media.Exclusive data access. As a result of the purchase, InMobi co-founder Abhay Singhal told me, his company will now have the exclusive right to Sprint subscriber data for in-app advertising and for connected TV (CTV)/Over-the-Top TV (OTT), the latter which InMobi is currently field testing. Deal terms were not made public.Essentially, InMobi now becomes Sprint’s in-app and CTV/OTT ad and data platform.Although Pinsight also offers mobile web advertising, Singhal said his company was not equipped to handle that inventory.What this could mean for marketing to telco subscribers. Singhal said this is the first time InMobi will act in this capacity, as the exclusive ad platfor…

Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook cracking down on ads with clickbait headlines, sensationalized language
Oct 17, 2018 by Amy Gesenhues
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized. Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Oct 17, 2018 by Robin Kurzer
A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season. Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
Oct 17, 2018 by Amy Gesenhues
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information. How will Google’s new Android app licensing rules in Europe impact Chrome and search?
Oct 17, 2018 by Greg Sterling
The…

Facebook cracking down on ads with clickbait headlines, sensationalized language

In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday, the company announced it was expanding its efforts in this area by further reducing distribution of — or disapproving — low quality ads.Marketers using less than credible ad content will need to reconsider their strategy as their ads will continue to get less and less play — or be removed. Here’s a look at what’s changing.Ads that withhold information. See the examples shown above. Any Facebook ads that include sensationalized or exaggerated headlines to generate a reaction, but fail to deliver the anticipated response on the landing page will also be demoted or disallowed.Engagement bait ads. Another type of advertisement that will be penalized is any ad that withholds information to get people to click on a link to understand the full meaning of the post. Advertising headlines like “You won’t believe what happened next” or “You’ll be shocked when you…

Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore late-season shoppers.Nanigans partnered with Advertiser Perceptions to survey 100 retail marketing leaders about digital advertising for the holidays.25 percent of ad budgets spent Black Friday weekend. The study found that 64 percent of marketers will have ads running by Halloween, and most (94 percent) by early November. Most retailers who will spend a full quarter of their digital ad budgets from Black Friday through Cyber Monday. Black Friday gets most of that spend, with 63 percent of retailers saying that Friday is their focus. Only 20 percent of brands plan to spend more on Cyber Monday.Little left to target last-minute shoppers. Only 5 percent of the retailers surveyed said they focus spend on late-season shoppers.“Retailers don’t focus much of their holiday ad spend on last-minute shoppers, which could be a mis…

How voice queries are showing up in search data

The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.Alpine.AI estimates that there will be more than 1 billion voice searches completed in 2018.At this point I’m sure that everyone has seen or done a voice search, even if you just saw an example in a Google Home or Amazon Alexa ad. The power of what can be completed with a voice command is growing by the day. This trend is already having a massive impact on consumer behavior and therefore needs to be a consideration when monitoring or optimizing our search accounts. Right now Google doesn’t provide specific information on how a search was started. For example, was it a Google home search, from the app, done via typing or voice.However, I wanted to take a recent dive into our own search data from our company, …