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Showing posts from October 19, 2018

Survey: Social commerce held back by security, privacy concerns

A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than 1,000 US adults.The purpose of the survey was to determine “social media’s impact on consumer behavior and purchasing habits, as well as understand how emerging social platforms and technology can serve e-commerce brands and retailers.” It’s a follow up to an earlier survey conducted in 2016.Bad news for ‘social commerce.’ The survey found 82 percent of respondents have not used a social buy button, which is unchanged from the findings in 2016. However, 18 percent have made direct purchases through a social site.What has prevented social buying from growing? According to the survey:71 percent of respondents were concerned about security65 said privacy was an inhibitor64 said that they weren’t sure social commerce was “legitimate.”Unfortunately there’s no additional context for the legitimacy finding.Only 20 percent of respondents were not aware that one …

Why search marketing matters in 2018

First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were 248. How many of those did I read, you ask? Three at best, and only because they were already my favorite news roundups. The others? Didn’t stand a chance. “Marked as read,” “deleted,” and otherwise wholeheartedly, happily ignored.Long story short, consumers these days are drowning in emails. We have promotions, “we’ve missed you!”s, “rate our product!”s, and 100 other types of unread newsletters pouring from our inboxes and never getting close to our attention.For a long time, it was businesses seeking out consumersAnd while that obviously is still at play, the tides are shifting. It’s just too much content to keep tabs on. More and more, consumers are ignoring the bombardment and seeking out businesses on their own terms — when and where they want to look.For a long time, SEO was a small group of nerds (*experts) sitting in…

Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’

If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility.And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality matching between professional athlete endorsers and shoe/apparel brands.How the personality matching works. In Fizziology’s endeavor, which it says is the first brand-to-celebrity matching employing the supercomputer’s linguistic analysis, Watson examines the social media posts of a given brand’s fans to determine the personality traits they assign to the brand, as well as the traits indicated by the athletes’ own posts. In both cases, the posts were made to Facebook, Twitter and Instagram.While PR agents might generate all or some of the athletes’ posts, the idea is that the resulting declarations represent the image the athlete wants to present. The so…

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud?To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.”Why this document? Founded about a year ago by mobile attribution firm Adjust, CAAF now has two dozen members, including ironSource, Vungle, InMobi and AdColony. The reason for releasing this document, the organization says, is to counter the “misinformation out there when it comes to what mobile ad fraud is.” The intended audience: advertisers, supply-side networks, third-party vendors and other industry participants.Somehistory. While CAAF says this is the first such fraud-defining document, other organizations have tried their hand at drawing some of the boundaries. In 2013, for instance, the Interactive Advertising Bureau (IAB) issued a guide to best practices for reducing exposure to traffic fraud, which incl…

Marketing Day: Facebook app advertising, Amazon Prime memberships, conversational ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook introduces retention optimization option for app advertisers
Oct 18, 2018 by Amy Gesenhues
Facebook’s Ads Manager will also get four new retention metrics for app install ad campaigns.5 essential steps to connect with Generation Z
Oct 18, 2018 by Digital Marketing Depot
While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump.Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Oct 18, 2018 by Greg Sterling
Quarterly member growth has slowed to less than 2 percent, according to CIRP.Facebook aims to give more transparency around brand-influencer relationships
Oct 18, 2018 by Amy Gesenhues
The company is updating its brand content tag with new language an…

Facebook introduces retention optimization option for app advertisers

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday.Why app advertisers should careFacebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and seven days after an app has been downloaded — aiming to influence users at the most critical point of interaction with an app.“In early tests with Facebook’s retention optimization, we were able to acquire users who returned to the app more often with an approximately 42 percent reduction in cost per [day two] retention compared to install optimization,” says Starz SVP of marketing, Robin Chacko.Facebook is also giving app advertisers four new metrics within their Ads Manager to track retention connected to app install ad campaigns, measuring app opens and the cost per retention for day two and day seven post-install.More on F…

5 essential steps to connect with Generation Z

While the path to success for today’s retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don’t have to settle in for a slump.To counter this, forward-thinking retailers are looking for ways to tap the rewards of the the newest and youngest consumer powerhouse, Generation Z.This Marketing Land white paper takes an in-depth look at 5 essential steps to reach Generation Z and what the roadmap should look like.Visit Digital Marketing Depot to download “Retail Roadmap to Success.”The post 5 essential steps to connect with Generation Z appeared first on Marketing Land.

via Marketing Land