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Showing posts from October 24, 2018
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Yandex: Beating Google in Europe’s biggest internet market

Welcome to the fourth in my series on alternatives to Google. It follows my piece No need for Google back in May and my in-depth reports on Ecosia, DuckDuckGo and Baidu.Today we turn to Yandex. Since we last covered Russia’s search giant (way back in 2015) the engine has reasserted its dominance over Google in the market. It has a presence in other countries too and is branching out into numerous other tech verticals.So let’s take a look at search in Russia and what Yandex is doing well in order to solidify its position. And what does the future hold for the brand and Russian search market at large?A top-level view of digital RussiaRussia is the biggest internet market in Europe. It boasts more than 109m web users reaching 76% of the total population (according to Internet World Stats).The size of the market may not be much of a surprise, but the country’s digital landscape does have some unique traits. Desktops, for instance, are still the leading devices by which Russian users engag…

Facebook Messenger 4 will make it easier for users to connect with brands

Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among the updates, the messaging app is reducing the current number of tabs from nine tabs down to only three: a Chats tab, People tab and Discover tab.Other new features will include the ability to personalize chats using customized color gradients to reflect the mood or topic of conversation and a “Dark Mode” interface that minimizes phone screen glare.Why marketers should careWhile the earlier versions of Facebook Messenger included a “Discover” tab, Messenger 4 will give more prominence to the area of the app where users can find and communicate with businesses directly.Previously, Facebook Messenger included nine tabs, but as the newest version begins to roll out, users will only see three tabs — a Chats tab which will be “front and center” of the app and include a Camera at the top; the People tab to find friends, see who is active and view Stories; an…

Help Locate your own Email Message in Someone Else’s Gmail

You’ve sent an important email to a colleague but it is lost in the deluge of emails they receive every day, buried and forgotten. They can obviously use Gmail search operators, like FROM: or SUBJECT:, to locate that email later but wouldn’t it be useful if there were a way to directly locate that one missing email in their mailbox.Well, there’s an alternate search trick and the sender can actually help the recipient find any specific email message that they have sent in the past.When you send an email through Gmail, a unique Message ID is added to the email header as per the RFC 822 specification. To know the ID of your message, open the email inside Gmail, go to 3-dot menu and choose Show Original. The Message-ID will be displayed in the first line of the header as shown the screenshot.The Message ID of a particular email message is exactly the same for both the sender and the recipient. That means if the recipient opens the header of your email in their mailbox, the message ID will…

Report: Apple expected to say GDPR a model for US privacy regulation

According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium.Other technology company CEOs will reportedly address the conference via pre-produced video and won’t appear in person. Cook is the keynote speaker and will be present.Growing momentum for federal privacy legislation. GDPR is not well liked by most U.S.-based technology companies because of its restrictions on data usage and the compliance burden that it imposes. California’s Consumer Privacy Act (CCPA), set to go into effect on January 1, 2020, is the U.S. law closest to GDPR, although it is less strict in many respects. CCPA was passed in order to head off a California ballot initiative that would have been even stronger.Alarm over CCPA and the possib…

Engaging Your Readers: Here Are The 8 Best Comment Plugins For WordPress

Creating an active comments section on your blog is difficult, but it is one aspect that you should work on as your blog grows.Not only do blog comments help you engage with your readers, they can even help your site rank better on Google, at least according to my experience.To help make it easier to create an engaging comments section on your blog, you can find lots of helpful WordPress plugins. They are, in fact, available in such huge numbers that you might feel overwhelmed trying to find the absolute best options.To help, I’ve collected 8 of the best comment plugins for WordPress.Some of these are standalone plugins that make huge changes to your comments section, while others have smaller features that you can combine with some of the other plugins on this list.8 Top WordPress Comment Plugins For More Engagement1. Thrive CommentsThrive Comments is a relatively new plugin from the stable of Thrive Themes. It is actually the exact comments system that we use here at ShoutMeLoud – s…

The Complete Guide to Import Articles from Google Docs to WordPress

Wouldn’t you like a perfect (and free) solution to import articles from Google Docs into WordPress?Most of us write articles using the WordPress editor or desktop editors like Open Live Writer, Blogo, Desk, or another. But, what do you do if you need to get an article from someone else?In my nine years of blogging, most users prefer sending articles (guest posts) using Google Docs or they send a usual .docx file.And it makes sense as Google docs makes collaboration easier. At the same time, it’s a headache to import the article to WordPress while maintaining the formatting. The biggest challenge is to import images from doc file to WordPress.Have you also experienced the similar issue?If your answer is yes, then today I have some great news for you.Now we have an official (and free) solution from the WordPress team to import Google Docs articles directly into WordPress (including images!). This works on WordPress.com or on any self-hosted WordPress site (like WPSutra) using the Jetpac…

SSP Smaato adds machine learning for directing inventory to DSPs

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers.What this means. For the past year or so, the San Francisco-based firm has been employing its ATC to better manage the ad requests from the inventory for the 90,000+ app publishers it represents.Let’s say a placement in an app from Publisher A calls for an ad in the Smaato exchange, and the exchange then sends the request to any of the 260+ DSPs in its network.But, Chief Product Officer Freddy Friedman told me, DSPs are getting swamped with ad requests from apps and other inventory, because of the increased traffic generated by header bidding and other factors.Some DSPs are undertaking their own efforts to “throttle” the flood by arbitrarily filtering out some ad requests. This allows those DSPs to better handle the …

Skyword merges with TrackMaven to create a content marketing platform with more insights

Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors.In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into social media with the ability to publish to Facebook, LinkedIn and Twitter.What Skyword couldn’t do. While the company could previously measure how a client’s content was doing compared to past results, founder and CEO Tom Gerace told me, it couldn’t measure how the content was performing against competitors, it couldn’t tell what kind of content competitors were successfully publishing and it couldn’t identify the data-supported best practices across the industry.“We could tell how your content was performing,” he said, “but we couldn’t say, ‘You’re number one.’”When called on to do so, he wrote in a blog post, the company…

SEO for web designers: What you should know

A great website is a powerful combination of quality content, appropriate web design, ample SEO efforts, and marketing. Web design and SEO go hand-in-hand, and both play a part in developing an SEO-optimized website.This further lays emphasis on the major role played by web designers in building the entire website and its online reputation as well. To get better at SEO, web designers need to get a deeper understanding of the commercial aspects of websites. Apart from creating killer designs, web designers should always be aware of some of the basic SEO insights that can implement positive change in their entire web design approach.In this post, we’ll discuss the basics of SEO for web design, whether you’re building a new website or revamping an existing one.Site structureThe structure of your website is essentially how your audience gets around. There is always a peculiar way for the information to flow on a website. This path is taken by every visitor to reach their destination i.e. …

Here’s a sneak peek at the SMX West 2019 agenda

I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics.Here’s an inside look at what you’ll get January 30-31 in San Jose:SEO SessionsA Google Insider’s Guide To The New Search Console, All About Penalties & MoreMobile First Indexing & Mobile Friendly SEOOptimizing Content For Voice Search & Virtual AssistantsSEM SessionsStarting Over With Match Types & StructuresEvaluating Bing & Google Best Practices & RecommendationsGetting Tactical With Amazon & Other E-Commerce PlatformsThe full agenda will be posted in just a few weeks — stay tuned!New and improved experienceSMX West has been redesigned to deliver an incredible number of insights, expert knowledge, and exclusive networking in two intense and rewarding days.…

Marketing Day: Using LinkedIn data for Bing Ad campaigns, YouTube brand safety tool, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google responds to large ad fraud operation that utilized more than 125 Android apps
Oct 23, 2018 by Robin Kurzer
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.Is Facebook the only platform using 2FA for ad targeting purposes?
Oct 23, 2018 by Amy Gesenhues
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here’s what we learned.Marketers can now use LinkedIn category data for targeting through Bing search
Oct 23, 2018 by Robin Kurzer
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.Oracle launches a ‘CDP-plus’ for its clouds
Oct 22, 2018 by Barry Levine
Called CX Unity, it provides the first single customer profile across the company’s platform…

Google responds to large ad fraud operation that utilized more than 125 Android apps

In a report Tuesday, Buzzfeed News concluded an investigation into a widespread ad fraud operation that involved more than 125 Android apps and websites.What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected them into a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and other locations. Many of the affected apps are targeted to kids or teens. A source involved in the scheme reportedly estimated it has “stolen hundreds of millions of dollars” from brands whose ads were shown to bots instead of actual humans.Whatitmeans. Millions of people have downloaded the affected Android apps. BuzzFeed concluded that a significant portion of users were secretly tracked as they engaged with the apps so the fraudsters could model user behavior. “By copying actual user behavior in the apps, the fraudsters were able to generate fake traffic that bypassed major fraud dete…