While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year.For our Amazon Advertising Forecast 2019, released Thursday at SMX East in New York City, we surveyed 681 marketers in August and found that nearly half of the respondents are currently advertising with Amazon’s search, display, video and/or programmatic offerings.What stood out from the report is the amount of runway still ahead for Amazon advertising in terms of growing advertiser adoption, investment and development.Where will rising budgets will come from? Of those advertising, 37 percent said they currently spend up to 10 percent of their annual digital advertising budgets on Amazon. Another 24 percent said Amazon accounts for 10 to 25 percent of their annual ad spend. Meanwhile…
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