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Showing posts from October 25, 2018
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80% of Amazon advertisers plan to increase budgets in 2019

While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year.For our Amazon Advertising Forecast 2019, released Thursday at SMX East in New York City, we surveyed 681 marketers in August and found that nearly half of the respondents are currently advertising with Amazon’s search, display, video and/or programmatic offerings.What stood out from the report is the amount of runway still ahead for Amazon advertising in terms of growing advertiser adoption, investment and development.Where will rising budgets will come from? Of those advertising, 37 percent said they currently spend up to 10 percent of their annual digital advertising budgets on Amazon. Another 24 percent said Amazon accounts for 10 to 25 percent of their annual ad spend. Meanwhile…

Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The secret formula for determining a marketing budget
Oct 24, 2018 by Digital Marketing Depot
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.”Google lets users delete search data & control ad settings from Google Search page
Oct 24, 2018 by Amy Gesenhues
Users no longer have to go to their Google Account page to access privacy controls.Facebook Messenger 4 will make it easier for users to connect with brands
Oct 24, 2018 by Amy Gesenhues
The messaging app is giving more prominence to its ‘Discover’ tab where users can directly message companies on the platform.Report: A…

The secret formula for determining a marketing budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn:How to use these equations for your own marketing efforts.Why it’s important to factor in more than just expenditures.How much you should be spending to ensure steady growth.Visit Digital Marketing Depot to download “The Secret Formula for a Marketing Budget.”The post The secret formula for determining a marketing budget appeared first on Marketing Land.

via Marketing Land

How marketers can produce content that keeps up with the pace of personalization

Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns.According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the Adobe study found that more than half (59 percent) find it difficult to personalize content at scale. Yet that’s exactly what they need to do.Fortunately, there are many strategies and tools to help marketers keep up with content demand.Step back and strategize. Todd W. Lebo, partner and CMO of Ascend2, says, “successful marketers prioritize the development of their strategy to meet the increasing demands of producing high-quality content for personalization campaigns.”Lebo suggests that marketers consider what content can be repurposed for different segmentations and formats and then map that conte…

Google lets users delete search data & control ad settings from Google Search page

Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see — directly from the Google Search home page both on desktop and the mobile web, as well as from the Google Search iOS app.As long as a user is signed into their account, they will be able to access their search data without having to go to their Google Account page and click through to the “Personal info & privacy” settings. On the mobile web experience, “Your data in Search” will be a persistent menu item on the home page as well as on results pages.Why search marketers should careSince news broke that Cambridge Analytica had used an app to harvest and exploit Facebook user data and then the later launch of the EU’s GDPR legislation, Google and other popular online platforms have been forced to pay more attention to how they store user data and be more transparent about how that data is used for ad targeting purposes.While this latest update from Goo…