Skip to main content

Posts

Showing posts from October 26, 2018
Instapage

Amazon advertisers are in the market for campaign automation tools

Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday.44% of Amazon advertisers plan to add campaign automation tools in 2019. In an online survey conducted by Third Door Media, publisher of MarTech Today, Marketing Land and Search Engine Land, nearly 23 percent of respondents who are currently advertising on Amazon said they employ tools to help automate their Amazon ad campaigns. Another 44 percent said they plan to start using automation tools or platforms do so within the next twelve months.In other words, according to the survey, by this time next year two-thirds of Amazon advertisers could be employing tools to help run their ad campaigns.But, as it turns out, the use of automation tools is not uniform across companies of varying sizes. For instance, among larger comp…

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform.A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to increase their Amazon ad investments in 2019. Respondents at small businesses were more likely to say the added Amazon spend will come from shifting budgets from other digital advertising channels.SMBs more likely to reallocate search, display and paid social dollars. Overall, 55 percent of respondents said Amazon budgets will be coming from incremental sources. However, SMBs are more likely to shift budget from search spend, display or paid social to Amazon advertising than larger businesses, according to our Amazon Advertising Forecast 2019.Among organizations with less than $10 million in annual revenues that are advertising on Amazon, 81 pe…

Kochava launches its Traffic Index to spotlight top 20 mobile ad networks

Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make available quarterly. [Free; registration required.]In order, its top 20 networks are:PinterestCrossInstallPinsightLifeStreetLiftoffStartAppMolocoLeadboltUnity AdsManage AppLikeBing AdsPandoraVungleChartboostironSourceFiksuAarkiInMobiTapjoy How the ranking was determined. The ranking is based on four metrics relating to ads that drive app installs, which is mostly what Kochava measures and assigns credit for.They are signal clarity, fraud, quality and correlation (the statistical relationship between clicks and conversions) reported by the networks. Kochava integrates with 3000 or so mobile ad networks.Signal clarity is the data surrounding clicks, impressions and postbacks. Head of Client Analytics Grant Simmons told me that networks sometimes only report clicks, for instance, and are less clear about related data, such as device ID, creative ID, trans…

Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU

Twitter posted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations and marking a record four quarters of increasing profits. The company’s total Q3 revenue hit $758 million, an increase of 29 percent over the same period last year and a great deal more than the $702.6 projected by analysts.And despite an expected drop in monthly active users (MAU), daily active users (DAU) are up a bit — just 9 percent over the same quarter last year.What happened. Twitter, like Facebook and Google, has spent much of the past few years coping with a myriad of issues such as new data privacy laws like the General Data Protection Regulation (GDPR), bugs, brand trust and fake or malicious accounts, all of which concern users and advertisers alike. To contend with those problems, the company has taken down accounts and implemented other measures.But as a result of those measures — or perhaps in spite of them — MAU have dropped 4 mill…

Marketing Day: Amazon ad budgets to increase in 2019, Facebook Marketing API, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Latest version of Facebook’s Marketing API gives details on why ads fail to run
Oct 25, 2018 by Amy Gesenhues The new Facebook Marketing API v3.2 will alert advertisers when an ad isn’t delivered and provide error codes.80% of Amazon advertisers plan to increase budgets in 2019
Oct 25, 2018 by Ginny Marvin Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Better together — Using attribution approaches for understanding, not for credit
Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals.Online Marketing News From Around The Web:Closing the Amazon Sophistication Gap, Multichannel MerchantEcommerce M…

Latest version of Facebook’s Marketing API gives details on why ads fail to run

Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver.Why advertisers should careFacebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the API’s “ads run” status, the new feature will indicate if there is something wrong with an ad and list the error codes that prevented it from running.This update will help marketers and advertisers stay on top of their Facebook campaigns by allowing them to quickly troubleshoot any issues around an ad — a big bonus for any holiday-related ad campaigns that may be tied to time-sensitive run dates or events.Along with the newly released Marketing API v3.2, Facebook rolled out previously announced updates to its Graph API that impact Page Insights metrics; the Instagram Graph. which will now show results in reverse chronological order versus chronological order; and vide…

Google’s PageRank algorithm, explained

Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the world over the past 20 years.As a sidenote, we know as of 2017 that while PageRank was removed from the Toolbar in 2016, it still forms an important part of the overall ranking algorithm, and thus is worthwhile to understand.Jones starts with the simple — or at least, straightforward — formula.For those who don’t adore math, or who may have forgotten a few technical terms since the last calculus class, this formula would be read aloud like this:“The PageRank of a page in this iteration equals 1 minus a damping factor, plus, for every link into the page (except for links to itself), add the page rank of that page divided by the number of outbound links on the page and reduced by the damping factor.”Back to the original Google paperAt th…