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Showing posts from October 29, 2018
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How should PPC and SEO work together to gain visibility?

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them.Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category and using this to update meta descriptions.Sharing ad copy performance is something PPC teams should definitely be doing with their SEO counterparts; but unless your meta descriptions are awful the impact here is minimal.This brings us to the first problem you encounter — although there is lots you CAN do, picking and prioritizing what you do when is vital.The second common request is switching off PPC ads when you rank in position one (P1) organically. Initially this makes perfect sense and gets the attention of sharp CMOs and CFOs. But this is the second key challenge to overcome; how do I get the right data in the right place to know if it’s actually working.Let’s take a typical example: car insurance. Here…

Vimeo integrates with LinkedIn to enable video publishing to company pages

Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks.Why marketers should careVimeo announced on Monday that it is the first video platform to offer end-to-end integration with LinkedIn company pages, making it possible for paid subscribers to publish Vimeo videos directly to LinkedIn from their Vimeo accounts using the existing ‘Publish to Social’ feature.Vimeo’s stats dashboard will also include LinkedIn analytics for marketers to see how their videos are performing on the social network aimed at professionals.“Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms. Our Publish to Social feature makes it possible for creators and businesses to reach audiences in more places, while also enabling…

How to Automatically Create PDFs with Google Form Responses

Google Forms are the best tool for creating online polls, surveys, quizzes, and questionnaires. The form submissions are automatically stored in Google Spreadsheets, making it easier for you to analyse the submissions, and your forms can receive an unlimited number of responses.When a user submits your Google Form, a row is added to the destination Google Sheet with all the answers. The tutorial explains how you can save your Google Form responses in a customized PDF file in Google Drive and have it emailed automatically to one or more recipients via Gmail.For this example, we are building an event registration form with Google Forms. The attendees fill the form, select the session(s) they wish to attend and an email confirmation is sent to them instantly. A PDF document is attached and it contains the form answers and also a dynamic QR Code that can be scanned at the event venue.Create PDFs with Google Forms – DEMOBefore we get into the implementation details, please try the live wor…

How to Make Your Marketing Campaigns Shine Brightest This Diwali – The Smart Marketer’s Guide

Diwali is upon us. No longer is Diwali just India’s most widely celebrated festival – over the past few years, it has turned into our biggest online shopping festival too!Welcome to this special festive season article for marketers.While businesses rub their hands in glee at the prospect of oncoming sales, marketers know that with every passing year, the battle to win customers online goes higher and higher uphill. Especially in India, where shoppers are loyal to only one thing: price.In order to beat the competition in such a scenario, deep pockets are simply not enough. You need data – accurate, timely and actionable data – if you harbor any hopes of cracking it during the ultra-competitive Diwali sale period.Digital marketing tool suite SEMrush has come up with a just-in-time guide that helps marketers do perfect their holiday campaigns in the run up to Diwali with the help of big data analytics on search and social that the tool pulls from a variety of sources.Here’s the long and …