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Digital work crisis — take the survey…

You’re not alone. And we want to hear from you.MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few questions about challenges regarding workflow and technology in the workplace.The survey will take just a few minutes. We’re happy to share the results with you when we’re done, so you can find out how you compare to your peers.The post Digital work crisis — take the survey… appeared first on Marketing Land.

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Marketers must capitalize on the new wave of email innovation

The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thrivingFor email service providers, it’s a warning not let up on innovation and improvement. As a marketer, you should not be content to coast on past success, either. These acquisitions and innovations signal that email is an investment-worthy channel, with cool things happening to make email an even more valuable driver for revenue and engagement.What are you — and your ESP — doing to capitalize on the changes happening all around you?First, how we got hereThe last two decades saw a steep innovation arc, driven by leading ESPs that invested heavily in platform growth and technology. Those investments spurred other participants to invest in innovation to stay competitive. Marketing automation, personalization, reporting and other critical areas benefited from this mas…

Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

A Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images.Why marketers should careVery similar to Facebook’s carousel ads, advertisers can include a distinct title, information and landing page for each product image included in a Promoted Carousel ad.The ads will display in a user’s feed like a regular Pin, but users will be able to swipe through the images directly in their feed or tap to display one of the five images and launch the landing page.Pinterest gave a select number of brands early access to the new ad unit, including Cheerios, REI, Covergirl, DSW and Everlane. According to a Millward Brown brand lift study, Cheerios Promoted Carousel ad campaign resulted in an 11.4 point lift in ad awareness and 8.6 lift in message association. REI’s social media manager Jaclyn Ruckle says the brand’s Promoted Carousel campaign delivered more engagement and higher click through ra…

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either ad-targeting tool for client campaigns.Why marketers should careFacebook’s Pixel and offline event sets allow marketers to track activity outside of Facebook and then use that data to target ads to users on the platform. Often, it’s a brand’s ad agency or marketing partner that enables a Facebook Pixel or event sets to optimize campaign results. With this latest policy update from Facebook, agencies must now confirm their relationship with a business before leveraging these tools on the business’ behalf.“In order to begin sharing pixel or offline event information with another business, you’ll need to define your business’ relationship with the business you want to share data with and review and reaffirm your compliance with our existing Business Tools Terms of Service,” writes Facebook on its business blog.Brands …

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies.Bai grew from a small niche brand to the number one beverage on Amazon. They were named “Vendor of the Year” by Amazon in 2015, and they were later sold to Dr Pepper Snapple Bottling Group for $1.7 billion.Why Amazon Advertising?In 2012, Amazon surpassed Google as the top destination for US online shoppers, and 55% of consumers turn to Amazon first when searching for products online.Despite its popularity among consumers, Amazon Advertising is still in its early stages. As John and Luis mention, many buyers liken AMS these days to what it was like running Google search campaigns in 2005.While there are certain hiccups, Amazon is increasingly being recognized …

MarTech Landscape: What’s the difference between a data warehouse and a data lake?

It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water.In this article, part of our MarTech Landscape Series, we look at the characteristics of these two types of massive data storage.Data warehousesDigital marketers are increasingly working with big data, the huge amounts of raw information pouring from social media, contact centers, online behavioral tracking and other sources. And two of the most common kinds of storage for large amounts of data are “data warehouses” and “data lakes.”While marketers obviously involve IT in storage decisions, it’s helpful to understand the capabilities and costs of your systems by understanding the data storage employed.A data warehouse provides storage for data that is typically structured for databases as it enters, and the data often comes from operational systems — transactions, customer records, human resources, customer relationship management systems, enterprise res…

3 things marketers should know about Facebook’s Q3 earnings

Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too.Here are some of the highlights:Usage is up … in emerging markets. Facebook’s reach in North America and Europe has essentially hit a saturation point. The question has been what daily active users (DAUs) would look like in the wake of a steady stream of negative headlines about social media generally and Facebook specifically. A Pew study in September found a marked decline in user engagement on Facebook.Facebook reported DAU growth in its least profitable markets — those outside the U.S. and Canada and Europe. Daily usage in Europe has dropped slightly for the second consecutive quarter.Facebook Watch and IGTV challenges. Facebook’s video platform Watch is growing, on the back …

Marketing Day:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Video advertising’s bright future and what you should be doing now
Oct 31, 2018 by Laura Collins Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.How to personalize without crossing the ‘creepy line’
Oct 31, 2018 by Robin Kurzer Creeping out your customers is bad for business. Here’s how to message without going over the line.Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
Oct 31, 2018 by Amy Gesenhues Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.Making your analytics work harder and smarter – SMX East 2018
Oct 31, 2018 by Mark Traphagen At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief su…