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Showing posts from November 2, 2018
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Instagram’s now lets users add IGTV video ‘previews’ to Stories

Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview” will launch the full video on IGTV when the image is clicked within the Story (example below).Why you should careThis “previews” feature is aimed at helping increase the exposure of IGTV videos via Instagram’s popular Stories format.Since its launch in June, IGTV has been slow to gain traction. Instagram’s inability to attract creators and publishers to its video platform has been attributed to it still being something of a novelty. In August, a number of video publishers — including Discovery Lifestyle Digital Studios and GQ — told Digiday it was too early in the platform’s lifecycle to know what content would work on it.Without enough content — or bigger audiences — Facebook will also have trouble monetizing Instagram’s video platform. Creating new ways to drive engagement on IGTV is one way the company may be able to speed up the launch of any ad…

Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard.Instagram account analytics. The new Instagram account analytics will give marketers more comprehensive data than what is currently available via Instagram Insights (which show how users engage with branded content).For example, Instagram account analytics will give marketers:Deeper levels of engagement metrics, including retention rates and lifetime value of users who interact with your Instagram content.The ability to create segments around engaged audiences and see the overlap among users who have downloaded a brand’s app, visited its website or engaged with its Facebook Page.Advanced analytics for Facebook Pages The newly expanded Facebook Page ana…

Become a better search marketer in 2019 – the SMX West agenda is live

Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more.The agenda is live and ready for you to explore:SEOMobile First Indexing & Mobile Friendly SEOGoogle’s New Dynamic Rendering: A Must For JavaScript-Heavy SitesEverything You Need To Know To Execute A Successful Site MigrationOptimizing Content For Voice Search & Virtual AssistantsThe New Realities Of Local SearchSEMStarting Anew With Match Types & Account StructuresGetting Tactical With Google & Bing AudiencesAdvanced Facebook & YouTube Tactics To Drive SalesLeveraging Amazon Ads & Other Product Marketplace OpportunitiesCompetitive Analysis: Inside Out and Outside InSee the complete agenda.Learn more, for lessWe’ve redesigned the conference into two intense and rewarding days featuring quality, unbiased programming from Searc…

How to make your emails shine bright during ‘Gray November’

The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year.The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of a new marketing phenomenon: Gray November.Last year’s Gray November boasted $1 billion in online sales every single day of the month for the first time. Marketers are learning how to build and maintain an ample level of excitement throughout the month, rather than solely focusing on single-day events like Black Friday and Cyber Monday. The retail world is convinced that the energy of these days can be channeled and extended to cover the 20-plus days leading up to them. So, the question is: how do I ensure I make the most of Gray November without creating massive list fatigue?Start with what you knowEmail is meant to be segmented. Demographic data should be the …

The Most Awesome Online Teachers for Learning Web Development

For the past few months, I have been on a learning spree looking to enhance my existing coding skills and also learn new programming languages and frameworks. In this process, I have watched a countless number of video tutorials and online courses that pertain to programming and, specifically, web development.In my quest to become a better developer, I’ve come across several awesome “teachers” who aren’t just excellent programmers but awesome educators and have the art of explaining complex and difficult concepts.Learn Modern Web Programming with the Best Online TeachersThis is an attempt to highlight the best instructors on the Internet for JavaScript, React, Redux, Node.js, Firebase (database and storage), Docker, Google Golang, Typescript, Flutter (for mobile app development), Dart, Git, Webpack and Parcel bundler.I’ve taken courses by every single instructor mentioned here (PDF) and recommend them highly.Language / PlatformTeacher / CourseReact.jsAndrew Mead, Maximilian Schwarzmül…

How To Disable The WordPress Gutenberg Editor And Keep Using The Classic Editor

If you haven’t heard already, the way you create content with WordPress is soon going to change with the introduction of the Gutenberg editor completely.Starting in WordPress 5.0, which might be released as soon as November 19, the Gutenberg editor will replace the current TinyMCE editor when you go to create posts, pages, or any other type of WordPress content that uses the default editor.Read: How To Use The WordPress Gutenberg Editor – A Complete Guide For BeginnersHowever, not everyone wants to use the new Gutenberg editor (at least not right away). That might have you wondering if it’s possible to disable the Gutenberg editor and keep using the classic TinyMCE editor.The answer to that question is, YES.And in this post, I’ll discuss some of the reasons you might want to consider disabling the Gutenberg editor.Then, I’ll show you exactly how you can disable the Gutenberg editor in WordPress 5.0 and keep using the current TinyMCE editor that you’re already familiar with.R…

Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable

How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard launch date?That, essentially, is the marketing challenge faced by Vote.org, a non-profit and non-partisan organization. It is trying to reach young voters, such as students, people of color and voters who voted for the first time in the last presidential election, all toward the “product launch” date of the mid-term US election on November 6.Why these groups? The first two categories tend to undervote in proportion to their population, but the latter category, Vote.org COO Raven Brooks told me, is a focus because his organization is trying to encourage a habit of voting. If they voted in 2016 and again in these mid-terms, he said, they are 55 percent more likely to vote again in later elections.But these voters and potential voters are particularly difficult to reach with marketing messages designed to encourage the free activities of registering an…

Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products.Building on the direct-marketed trails blazed by Ginsu knives and Time Life Books, this type of product — like Dollar Shave Club, Casper mattresses and Quip toothbrushes — is sold through websites and delivered either digitally or through shipping services, instead of through retailers.This week, audience-targeting TV ad firm Simulmedia is launching in open beta what it says is the first advertising marketplace specifically for national TV advertising by direct-to-consumer brands. Founder/CEO Dave Morgan said that, while some local-oriented marketplaces have previously existed for this market, to his knowledge this is the first for national buys.Why does D2C need a marketplace? According to the New York City-based company, this growing sector has had difficulty buying ads they want on linear TV, where the bigger advertisers have better control over such elemen…

Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed.The mass walkout is just the latest public display of employee anger within the search engine. It follows criticism of the company’s involvement with Project Maven back in March, high profile resignations over the leaked Dragonfly project in August, as well as the “Rubingate” scandal uncovered by the New York Times last month which saw key Android developer Andy Rubin given ‘a hero’s farewell’ and a $90m exit package after claims of sexual misconduct were made against him.It would appear that the treatment of Andy Rubin (amid accusations that Google admitted to be completely credible) has been the key contributing factor to the well-orchestrated global protest.Employees are united under a banner of five clear deman…

Marketing Day: Email innovation, Pinterest’s new ad unit, Facebook Pixel updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Instagram introduces new hashtag search API for businesses
Nov 1, 2018 by Amy Gesenhues The new API limits search queries to 30 unique hashtags within a seven-day period.Digital work crisis — take the survey…
Nov 1, 2018 by Marketing Land
You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few questions.Marketers must capitalize on the new wave of email innovation
Nov 1, 2018 by Ryan Phelan
Discover which companies are pushing the virtual envelope in the email marketing space.Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad
Nov 1, 2018…

Instagram introduces new hashtag search API for businesses

Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day period.The new hashtag search API will replace the hashtag search feature that is currently part of the Instagram Platform API. The older feature will no longer be available after December 11, 2018.Why marketers should careUnlike the previous hashtag search feature, the new hashtag search API has a few restrictions. For starters, businesses will now be limited to the number of queries it can perform during a seven-day period.From the Hashtag Search API developer page: “You can query a maximum of 30 unique hashtags on behalf of an Instagram Business User within a rolling, 7 day period. A queried hashtag will count against this limit as soon as it is queried. Subsequent queries on that hashtag within 7 days of the initial query will not count against the limit.”Also, search results will not include personally identifiable information, nor will businesses b…