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Showing posts from November 5, 2018
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Data on why retail icon Sears fell in new ecommerce economy

Sears, which long ago pioneered an early form of ecommerce through its catalog business, didn’t foresee a shifting landscape that started 25 years ago in Jeff Bezos’ garage in Seattle.While the U.S. retail giant could have carved out a strong presence in ecommerce, it failed to act back in 2005 when Amazon became the leading internet retailer. Instead, it launched its own big-box retail chains to try to turn tide on market share loss from Walmart, Target and others.Eleven years later in 2016, former CEO Eddie Lambert who stepped down after Sears filed for bankruptcy this/last week, warned of disruption to retailers like “Walmart, Nordstrom, Macy’s, Staples, Whole Foods and many others have felt the impact of disruptive changes from online competition and new business models.” Like many other retailers struggling to survive like Toys “R” Us, JCPenney and Macy’s, Sears is closing 142 unprofitable stores by the end of this year.Insights on Sears.com traffic and conversionsTo better under…

Calls to businesses rose more than 375% over past two holiday seasons

Inbound calls to businesses over the holidays are on the rise, according to new data out Monday from call analytics provider CallRail.The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday in 2015, 2016, and 2017.The data shows that the combined call volume on those key shopping days has increased 379 percent over the past two years.Calls on Green Monday made an astronomical jump. Green Monday, the second Monday in December, is considered one of the most profitable sales days of the year. CallRail’s research showed that calls to businesses on that day have risen a staggering 1,621 percent over the past two years. Black Friday saw a 229 percent increase and Cyber Monday, a 235 percent rise over the same period.People do make calls on smartphones. “Whether it’s an appointment a customer needs to make or a question about inventory, many people still favor picking up the phone for expedient responses,” said J…

Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs

The migration of online direct-to-consumer brands offline has been a major retailing trend. Online eyeglass seller Warby Parker opening physical stores is just one of many examples. Now Facebook is helping “digital native” SMBs gain offline exposure with new pop-up stores within nine Macy’s locations across the US.Open through February 2019. The stores are located in The Market area of Macy’s in the following cities: New York, San Francisco, Seattle, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas and Los Angeles. The pop-up concept will operate through early February next year.According to Facebook’s blog post, 100 small business brands on Facebook and Instagram will be featured at these locations. Facebook is also running a campaign in Grand Central Station in New York to promote the brands that will appear in the Macy’s Herald Square pop-up location. The campaign will run for three weeks, which should benefit Macy’s as well as the SMB brands features.Facebook is adver…