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Showing posts from November 10, 2018

TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard.That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found a similar 83 percent reduction.This year’s report looked at 75 billion ad impressions in the first seven months of 2018 from five of the largest ad agency holding companies — Annalect (Omnicom Media Group), GroupM, Horizon Media, IPG Mediabrands, and Publicis Media.Invalid traffic rates in TAG Certified channels were less than two percent, about the same as last year. However, this year’s report added Sophisticated Invalid Traffic (SIVT) to last year’s General Invalid Traffic (GIVT), and a wider range of ad types, including video, mobile web and in-app ads as well as web display. SIVT requires more advanced analytics to identi…

Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Hooked on a feeling: The forgotten factor in online advertising
Nov 9, 2018 by Jacqui Wallis
We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset.Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Nov 9, 2018 by Amy Gesenhues
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads.Webinar: Google and Salesforce integration–how the two technologies fit together
Nov 9, 2018 by Digital Marketing Depot
The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience — from the earliest touchpoints right through to purchase — by combining Salesforce customer data with Google Analytics 360 online data.Is your DevOps team aller…