Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series.The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows a fictional mission to Mars interspersed with documentary segments on real-life Mars planning by today’s scientists.Static image, video trailer inside VR. Inside VR gaming and social environments, users see ads for the Mars series as static images inside picture frames or on billboards, or as video clips on TVs. The ads themselves are not VR, in the sense of being navigable 3D environments.The ads — a display ad and a 30-second trailer — are available programmatically through Oaths’ ad platforms, in partnership with the BidSwitch programmatic infrastructure and the VR/AR supply side platform Admix.The ads are running in VR envir…
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