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Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series.The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows a fictional mission to Mars interspersed with documentary segments on real-life Mars planning by today’s scientists.Static image, video trailer inside VR. Inside VR gaming and social environments, users see ads for the Mars series as static images inside picture frames or on billboards, or as video clips on TVs. The ads themselves are not VR, in the sense of being navigable 3D environments.The ads — a display ad and a 30-second trailer — are available programmatically through Oaths’ ad platforms, in partnership with the BidSwitch programmatic infrastructure and the VR/AR supply side platform Admix.The ads are running in VR envir…

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign on Thursday.Why it mattersIn July, Facebook began testing AR ads in the News Feed, offering brands the ability to use augmented reality camera effects for ad campaigns. Now that we’re entering the holiday season, Office Depot is taking the Facebook AR ad experience up a notch, launching the platform’s first “Elf Yourself” ads that let users animate themselves with elf-like effects.“Over the past 13 years, Elf Yourself has become a beloved part of people’s holiday experiences. We can’t wait for people to delight in the experience on Facebook, and more easily share the joy of ‘Elfing Yourself’ with the people they care most about,” says Facebook’s North America sales group lead Eva Press.According to Press, Office Depot is among Facebook’s first brand partners to try out AR camera effects.Office Depot shared the following video on the brand’s Facebook P…

There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice.The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and search engines have become accurate enough to provide direct answers to their voice commands.As an SEO, how should you revamp your strategy in order to gain an edge over your competitors?In this guide, I’ll tell you what you can do to make your clients’ local business websites the superstars of voice search.Focus on long tail and localized keywordsPurely voice focused SEO requires you to research and find out long-tail keywords. More than 70% global searches, in fact, are for long tail keywords.Purely local SEO requires, of course, the localization of keywords by adding geographic indicators to them. Geo-local indicators include; Brooklyn espresso, 18th, and Broadway french fri…

The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your ABM practice next year.Here are five considerations to plan for the most effective ABM program.1. Revisit your target account listWhile many companies have a target account list, it is often created by sales, passed to marketing and never subsequently updated. The list is only valuable so long as it has the right accounts with the most potential for your company. In some cases, that means the list will be fluid. If competitors jump on your heels, specific accounts may rise up the pyramid to avoid losses for example. Or if you’re trying to break into a new vertical space, winning a couple of high-profile logos becomes important.Here are a few tips f…

With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday.These celebrations of commerce are woven into the American identity. The National Retail Federation reported that holiday sales during November and December 2017 increased by 6 percent year-over-year, the largest increase since 2010. Similarly, eMarketer reported that retail e-commerce grew by 18 percent in 2017.While analysts predict more modest sales growth for the 2018 holiday season compared to last year (15.3 percent increase in retail e-commerce, and total retail holiday sales growth of 3.8 percent), email marketers still can’t afford to overlook this highly clickable time of year.My company, Yes Marketing, has some insights into messaging and timing for Black Friday- and Cyber Monday-themed emails this holiday season.Black Friday: Click-through deals replacing in-store stealsBlack Friday has held the mantle of …

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday.The AMP team also announced support with Google Ad Manager to deliver direct sold ads.Why you should careStory Ads are fullscreen that appear within AMP stories, in the way they do on Snapchat, Facebook and Instagram. If the format takes offA small number of publishers have been testing ads in AMP stories over the last few months. The ability for publishers to monetize these formats will be a key driver to increase adoption.In the example below, an ad for the podcast Retropod appears in a Washington Post AMP Story.More on AMP story adsThe ads have call to action buttons that users can click to get to the advertisers’ site or app store.Story ads use the open source AMPHTML ad framework. The ad functionality is powered by AMP components rather than JavaScript.AMP now has nearly 100 ad v…

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Registration for MarTech is open!
Nov 14, 2018 by Marketing Land
MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San Jose, California for best practices and relevant case studies from senior marketers just like you.Why did SAP buy Qualtrics?
Nov 14, 2018 by Barry Levine
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.AdTheorent offers polling ad to target ad campaign based on results
Nov 14, 2018 by Barry Levine
After building a model based on attributes of those who answer polls in specific ways, AdTheorent’s machine learning then directs ads at larger pools of similar us…