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Showing posts from November 17, 2018
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Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
Nov 16, 2018 by Amy Gesenhues
This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy’s, Lowe’s, Kohl’s and Etsy.PureCars launches an attribution platform just for car dealerships
Nov 16, 2018 by Barry Levine
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ unique problem of attribution.Unlock multi-touch attribution with CRM campaign tracking
Nov 16, 2018 by Heather Cooan
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.Analyst: Amazon Echo owns 75 percent of global smart speaker market
Nov 16, 2018 by Greg Sterling
Google had beaten Amazon …

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategy on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience.Retailer Gift Globes. Pinterest partnered with Macy’s, Lowe’s and Kohl’s to design a special gift-finder tool to help users find gift ideas. Users enter who they are shopping for, and the gift globes deliver a personalized list of gift options from the retailers based on criteria.Macy’s Pinterest gift globe search by interests:
To surface more gift ideas, users can shake their phone on the mobile version of the app, and the gift globe will display new product options. Clicking on the “Buy now” button listed under the product will launch a purchase page within Pinterest.To promote the gift globes, each of the three brands used Pinterest Promoted Videos at maximum widt…

PureCars launches an attribution platform just for car dealerships

Buying a car these days often involves extensive online research before visiting a physical dealership.That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research to dealership visit.Called Signal Pro, it is complementary to PureCars’ existing Smart Advertising marketing automation platform for dealerships, which enables multi-channel campaigns. CEO Sam Mylrea said clients can use Signal Pro in conjunction with Smart Advertising, or separately.The challenge. Mylrea said that car purchases present a unique attribution problem, because buyers typically spend so much of the pre-purchase time conducting research online, with a physical trip only in the last stage of test driving, final negotiation and purchase. In other words, the funnel dynamic is particular to this industry.A solution. Si…