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Showing posts from November 26, 2018

Content Marketing 2019: Seven tips to improve your strategy

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.Here are seven tips to get you thinking of what you need to improve in 2019.1. Get the basics rightA good way to start the year is to review your existing strategy. Find the time to get together with your team to discuss all the things that worked well in 2018 and what needs to be improved in 2019.A closer look at your strategy can help you understand whether your plans are still relevant for the next 12 months. If you haven’t created a written content marketing strategy yet, then you can start drafting your plans to make it easier to communicate them across different teams.According to CMI’s recent report

The new world of marketing

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations.At the same time, only about a quarter of them use it today. Industry analysts report AI empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren’t applying AI to their marketing strategies.Today’s consumers expect a lot from digital experiences. They want marketing content that’s useful and relevant to their lives. In an age when deep learning has become so advanced that it’s uncovering multi-faceted customer behavior and helping brands forge lasting relationships, the time to leverage AI is now.And the place to start is with IBM’s leading AI platform for marketers, Watson Marketing.How well do you know your…

Save $1100 With ConvertKit: 24 Hours Only [Cyber Monday Deal]

When it comes to email marketing tools, there are only a few that stand out.ConvertKit is one of them.It’s a substantial email marketing tool that’s made for new generation bloggers. With advanced features like tagging, automation, and an impressive auto-responder, this is one tool that’s worth having.If you are a regular subscriber of ShoutMeLoud emails, you have witnessed the power of ConvertKit. It was almost 18 months ago that I shifted ShoutMeLoud’s email newsletter to ConvertKit from AWeber & it has been a great choice.Grab ConvertKit Cyber Monday Deal(limited time offer).If you are looking to switch to a new-age email marketing tool, or are planning to start email marketing, ConvertKit is a great choice.This year (2018), ConvertKit is running a special Cyber Monday deal that you shouldn’t miss.ConvertKit: Email Marketing Tool- Cyber Monday 2018 Deal + Mega BonusConvertKit is running an awesome deal. In honor of their first Cyber Monday promotion, anyone can sign up for a Co…