Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten all show significant growth in the use of mobile devices over last year, though the specific numbers are somewhat inconsistent.More mobile traffic and sales. Salesforce reported that on Thanksgiving Day, mobile devices generated 68 percent of retail site traffic. More significantly the company said that, for the first time, 54 percent of orders were placed on smartphones.Shopify, which has a larger percentage of small merchants on its platform, reported an even higher mobile conversion share. The company said that over the Black Friday to Cyber Monday period, “66 percent of sales from Shopify merchants were made on mobile, compared to 34 percent made on desktop during this time.”By contrast, Adobe reported that Cyber Monday posted a record $7.9 billion in sales, which made it the largest online shopping day in the U.S., beating last year’s $6.6 billio…
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