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Showing posts from November 27, 2018
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From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten all show significant growth in the use of mobile devices over last year, though the specific numbers are somewhat inconsistent.More mobile traffic and sales. Salesforce reported that on Thanksgiving Day, mobile devices generated 68 percent of retail site traffic. More significantly the company said that, for the first time, 54 percent of orders were placed on smartphones.Shopify, which has a larger percentage of small merchants on its platform, reported an even higher mobile conversion share. The company said that over the Black Friday to Cyber Monday period, “66 percent of sales from Shopify merchants were made on mobile, compared to 34 percent made on desktop during this time.”By contrast, Adobe reported that Cyber Monday posted a record $7.9 billion in sales, which made it the largest online shopping day in the U.S., beating last year’s $6.6 billio…
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Foldable screens: No big deal for marketers or potential game changer?

Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a Galaxy foldable smartphone, it appears that this form factor — promised by consumer tech companies since the end of the last century — may soon emerge.What kind of opportunities — and challenges– would this technology represent for marketing?A big deal. Foldables could potentially come in a variety of form factors, ranging from a single screen that covers either the two outside or the two inside surfaces of a flip phone, to a small screen that fits into a pocket and unfolds like a map into a larger display. Eventually, almost any kind of malleable screen may be possible.While some observers speculate that truly thin and flexible screens — as bendable as paper — are years off, the fact is that marketers don’t yet know how fast the technology will take hold or evolve.In any case, several experts that I contacted say a foldable screen– in its various p…
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7 things that hurt your SEO rankings and how to fix them

The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms.After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get.Being penalized by Google and experiencing a drop in SEO rankings is one of the worst things that can happen to a website. Now, fluctuations are par for the course, especially considering the rapidly evolving Google algorithms.When your search rankings take a huge tumble, you need to adopt a proactive approach before your site gets lost organic search obscurity. And this “approach” involves fixing the seven cardinal SEO mistakes listed below:Avoid keyword stuffingUse the same keywords repeatedly? You might want to stop! Of course, if it is necessary for your content to make sense, then you’ve got no other choice. But if you seek to optimize your copy in this manner, then you’re in for a ru…
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Cyber Monday shopping shatters sales records, beats expectations

Consumers spent $7.9 billion Monday, making it the biggest shopping day in U.S. history, according to Adobe Analytics figures released Tuesday. The number is almost 20 percent (19.3) higher than last year. Adobe had predicted $7.8 billion.Why it mattersThis year’s holiday shopping season online has broken a number of records and established new trends, including the highest sales for Black Friday and Thanksgiving, the most sales from smartphones, a spike in social referrals and an increase in Buy Online Pick Up In-Store (BOPIS)  sales. This is obviously good news for brands, and it also provides a lot of opportunity.In future holiday seasons, marketers should consider discounts and other incentives well before the Black Friday/Cyber Monday weekend, including a special emphasis on Thanksgiving Day shoppers. BOPIS is relatively new and not at all limited to holiday shopping, and efforts to make the so-called “click and collect” process easy for consumers will likely pay off in the long …
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EU consumer groups accuse Google of violating GDPR with location history

Characterizing smartphone location awareness as a form of “spying,” consumer groups in seven European countries are filing complaints with their respective data protection regulators against Google. The groups are all part of the BEUC network.What happened. The groups contend that Google has violated the General Data Protection Regulation (GDPR) in terms of how it captures and uses smartphone location data. Each regulator is empowered to impose significant fines should the complaints be found meritorious. At the center of the complaints is the allegation that Google has not fully disclosed how it collects and uses location data and users have not freely consented to its use.The BEUC’s press release says Google “uses various tricks and practices to ensure users have [location] features enabled and does not give them straightforward information about what this effectively entails. These unfair practices leave consumers in the dark about the use of their personal data. Additionally they …
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8 best online reputation management tools for your brand

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy:Consumers increasingly rely on online research when considering a purchase.88 percent of buyers research products online before making a purchase (online or in-store); and 86 percent will hesitate to purchase from a business that has negative reviews.Leaving brand reputation to chance can lead to a crisis. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.Your brand’s online reputation can affect your site’s rankings. It’s official: Google uses an algorithmic solution designed to de-rank sites that offer poor customer experience.Monitoring your online reputation will …
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WPP merges agencies to form ‘data-driven’ Wunderman Thompson

Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP. Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to form a new agency, which it says will offer “end-to-end solutions… at a global scale.” “Wunderman Thompson is a formidable combination,” WPP CEO Mark Read said in a statement, “bringing together the capabilities our clients are demanding – award-winning creativity alongside deep expertise in technology, data and commerce – in a single organization. “Data before creative. Leading with the Wunderman brand, whose roots in direct marketing are decidedly less glamorous than the Mad Men-esque creative brand J. Walter Thompson, speaks volumes about how WPP seeks to position itself for its clients — it wants to be creative, but driven by data rath…
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Virgin Holidays powers travel recommendations with social posts

Virgin Holidays, which provides packaged travel tours in the UK market, has launched a new online Trending Travel Guide of hot spots in U.S. cities that taps into word-of-mouth opinions.More specifically, it utilizes the Crimson Hexagon social analytics platform to assess hashtags and positive comments in posts on Facebook, Twitter and other social networks, as well as travel-related non-social comments on sites like Trip Advisor.Four categories per city. This analysis — a kind of live guidebook — is grouped by four categories in New York City, Las Vegas and Orlando, Florida, with top selections in each category.In New York, the categories are attractions, restaurants, nightlife and shopping; in Vegas, they are nightlife & pool parties, shows & attractions, casinos and restaurants; and in Orlando: attractions, nightlife, theme parks & water parks and restaurants.Virgin Holidays’ lead for media, digital and brand partnerships James Libor told me that other cities and catego…
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Marketing Day: Black Friday / Cyber Monday, Janrain ID & holiday sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Consumers spent a record $6.22 billion online on Black Friday
Nov 26, 2018 by Robin Kurzer Shoppers are no longer waiting for Black Friday and they’re purchasing on smartphones more than ever this year.With so many choices, which SEO tool is right for you?
Nov 26, 2018 by Digital Marketing Depot Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are in enterprise SEO platforms. What you should look for in an SEO […]The new world of marketing
Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider Studios Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent resear…
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Consumers spent a record $6.22 billion online on Black Friday

Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of 23.6 percent over last year.Adobe’s report is based on an analysis of more than 1 trillion visits to U.S. specific sites and 55 million SKUs.The shopping weekend was peppered with new holiday shopping records and emerging trends such as an increasing number of consumers making purchases on the actual Thanksgiving holiday, usually from their phones.Shoppers are going straight from the turkey to their phones. Though we’ve reported before that consumers are starting their holiday shopping earlier than ever, Adobe’s data shows that Thanksgiving Day itself is now the fastest growing shopping day with 28 percent growth in revenue over last year (though Salesforce reported a less impressive, but still solid 18 percent growth). And marketers were prepared: Adobe found that, for the first time, online prices on Thanksgiving Day were as low as on Black Friday.…
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With so many choices, which SEO tool is right for you?

Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn:Who the leading players are in enterprise SEO platforms.What you should look for in an SEO solution.What trends are driving the adoption of SEO platforms.What capabilities enterprise SEO platforms provide.Also included in the report are profiles of 17 leading enterprise SEO platforms vendors. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”The post With so many choices, which SEO tool is right for you? appeared first on Marketing Land.

via Marketing Land
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