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Showing posts from November 28, 2018
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Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO.A report by Jumpshot notes that what used to be Google’s share of product searches just three years ago is now Amazon’s and vice versa. The report says that by 2018, 54 percent of product searches began on Amazon compared to those that began on Google, at 46 percent. Granted, shoppers who found products through Amazon took relatively longer to make a purchase. Additionally, Google has a more diverse field for advertisers to play on — YouTube in particular.Nonetheless, Amazon is proving to be a serious contender in the Google-dominated space. To marketers, this means the work is only beginning when it comes to optimizing product copy for Amazon’s algorithm, Amazon A9.Amazon is being used for …

165 million people shopped online and in stores over Black Friday weekend

Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into actual behavior, as Black Friday in-store traffic was down according to retail analytics firms.Store traffic down somewhat vs. 2017. RetailNext reported that on Thanksgiving and Black Friday sales in stores were down 4 to 7 percent and foot traffic was down 5 to 9 percent. Rival ShopperTrak said visits on Thanksgiving Day and Black Friday were down 1 percent for the two-day shopping period and down 1.7 percent on Black Friday compared with last year.The National Retail Federation (NRF) reported that over the past weekend 165 million people shopped either online or in stores or both. That compares with 174 million a year ago. NRF estimated that there were 67 million people in stores on Black Friday versus 77 million in 2017.Shoppers by ChannelSource: NRF (11/18)Multichannel shoppers spent more. Overall, NRF said there were roughly 90 million multicha…

Quora unveils new Promoted Answers ad unit

Quora unveiled a new native ad unit Tuesday called Promoted Answers, which offers marketers the opportunity to promote organic content posted on the site by themselves or others. Featuring a question, a portion of an answer and a link that takes the users to the full answer, a Promoted Answers ad can be targeted in all the same ways as other units on the platform.Though all of Quora’s ad units mimic the look of the site and are referred to as “native,” Promoted Answers is Quora’s first ad format that promotes organic content, similarly to Twitter’s Promoted Tweets or Facebook’s Promoted Posts.Here’s the ad creation interface for advertisers using Promoted Answers. Why it mattersIn a blog post announcing the launch, Quora said that this ad unit extends the reach that many businesses are already getting through answers organically.Though brands can promote any answer they want, the format lends itself to answers that show thought leadership. Quora says that advertisers are already seeing…

How To Install WordPress On Bluehost Hosting in 2018 – Complete Tutorial

Want to create a blog in WordPress?This is a complete beginners guide that will help you to start your blog and do check the bottom section to learn how to use WordPress as well. All these pieces of information are free and feel free to take action and start building something new.Part 1: WordPress.com vs. WordPress.org: Everything you need to knowPart 2: How To Buy Hosting For Your WordPress BlogPart 3: <<You are here>>Part 4: Essential Settings After Installing WordPressPart 5: How To Install A WordPress PluginPart 6: How To Install A WordPress ThemeThis guide is for newbies to learn how to install WordPress on Bluehost hosting. I have shared exact steps that would help you create your blog using WordPress.I have used Bluehost for my sites and my client sites, and what I like about them is they don’t oversell themselves. They’re simple, they’re innovating new stuff to make WordPress management easier, and they’re one of the best.Many of you might not be knowing the fact …

How To Motivate Yourself For Blogging When You Are Feeling Demotivated

A few days ago, I was talking to a budding blogger on the phone, and he was telling me that he was worried about his motivation for blogging. Here are the first few lines of the conversation I had with him (I will refer to him as “Mister X”):Me: What happened? Why are you so demotivated?Mister X: Harsh, I have worked on my blog for many months, and this is my 4th blog and probably the last one. I’m still getting only 100 or so odd views and people are commenting just because of backlinks. Things like “nice post” and “useful posts”, and I even get negative comments from time to time and that discourages me a lot.Me:Why did you start blogging?Mister X: I started blogging because I like it and it’s my passion. I’ve been blogging for the last 4 years and I like when people like my posts and follow me. The secondary reason is money; it’s not the main one right now but it will become a major one later in my career.Me: What kind of people do you follow on social networking sites?Mister X: Mo…

Why Disney, Microsoft and Home Shopping Network attend SMX West

For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience:“… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX really opens up horizons.” – Liz Walsh, Microsoft“As usual, SMX didn’t disappoint. Great speakers, great session topics, and great people. I definitely plan on continuing to attend SMX events in the future.” – Hugo Guzman, HSN“I found the keynote presentations to be interesting and innovative.” – Adrienne Frankenfield, Walt Disney Parks & Resorts OnlineLiz, Hugo, and Adrienne share key benefits of attending:You don’t know what you don’t know. Expanding your horizons by learning and networking with others is vital for professional development.The whole search marketing clan attends. You’ll get the latest SEO and SEM tactics from accomplished brand and agency prese…

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.”Chinese firms accused of claiming credit for downloads. In that context, BuzzFeed News reports that, according to app analytics company Kochava, seven apps owned by Chinese firm Cheetah Mobile are accused of engaging in app-download fraud. Cheetah has denied the allegations. An app owned by another Chinese firm called Kika Tech is also similarly accused.Specifically, the Cheetah and Kika apps are alleged to have fraudulently claimed credit for third party app downloads on phones where their apps were installed. The type of fraud here is called “click injection,” where SDKs on a user’s phone create fake clicks to fraudulently claim attribution. The apps…

Forrester decides to buy SiriusDecisions

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions.The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash.‘Demand Waterfall.’ Forrester’s reports on various business, technology and marketing topics are designed for business and tech leaders, centered these days around what it calls “customer-obsessed strategies.”Headquartered in Wilton, Connecticut, SiriusDecisions is focused on providing a “Sirius Way” methodology that is based on best practices and intended to help optimize marketing, sales and product operations.One of SiriusDecisions’ calling cards is its “Demand Waterfall” model, used by B2B firms’ sales and marketing teams to help coordinate their assessment and management of new business leads and the sales process.‘Deeper operational understanding.’ In a statement, the companies said the deal will allow them to cr…

Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook extends Watch Party to Pages and personal profiles, adds features
Nov 27, 2018 by Robin Kurzer Its new Live Commentating feature lets a host moderate a Watch Party as videos play.From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Nov 27, 2018 by Greg Sterling More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.Foldable screens: No big deal for marketers or potential game changer?
Nov 27, 2018 by Barry Levine Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?Cyber Monday shopping shatters sales records, beats expectations
Nov 27, 2018 by Robin Kurzer It’s good news for brands and marketers as the 2018 holiday season kicks off with a bang.EU consumer…

Facebook extends Watch Party to Pages and personal profiles, adds features

Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles.The offering — which lets multiple users watch and comment on the same video simultaneously — was initially launched in Groups only. Since it came out of beta in July, the company reports, the number of daily Watch Parties has grown sevenfold and there have been more than 12 million Watch Parties.Facebook has also introduced new features including the ability for Pages and Groups to schedule a Watch Party, threaded comments and Live Commentating, which lets a host moderate a Watch Party as videos play.The new Live Commentating feature on creator Tessa Netting’s Watch Party Why it mattersSo far, according to Facebook, Watch Party has been a successful tool for increasing engagement. The company reports that Watch Parties get eight times as many comments as non-live videos, good news for marketers who use the functionality to connect and engage with multiple customers at once.The company says …