Dec 14, 2018 by Ginny Marvin
Advertisers can pay for conversions rather than clicks or impressions.Do men and women value online reviews differently?
Dec 14, 2018 by Jamie Pitman
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.Recent headlines from MarTech Today, our sister site dedicated to marketing technology:IAS, DoubleVerify release YouTube brand safety solutions
Dec 14, 2018 by Robin Kurzer
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content.Branch launches cross-channel cohort analysis for app marketers
Dec 14, 2018 by Barry Levine
The deep-linking firm says it can offer fast cross-platform, cross-channel an…