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Showing posts from December 15, 2018

Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google adds pay for conversions bidding in Display campaigns
Dec 14, 2018 by Ginny Marvin
Advertisers can pay for conversions rather than clicks or impressions.Do men and women value online reviews differently?
Dec 14, 2018 by Jamie Pitman
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.Recent headlines from MarTech Today, our sister site dedicated to marketing technology:IAS, DoubleVerify release YouTube brand safety solutions
Dec 14, 2018 by Robin Kurzer
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content.Branch launches cross-channel cohort analysis for app marketers
Dec 14, 2018 by Barry Levine
The deep-linking firm says it can offer fast cross-platform, cross-channel an…

Position, price, and pitch – the 3 Ps to growing your agency

Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add new clients and drive revenue from existing ones.Renowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He explains how you can:Segment your agency services into 3 easy tiers.Price and bundle services within each tier.Get more revenue per client by switching up your approach.Visit Digital Marketing Depot to download “Position, Price & Pitch: The 3 Ps to Growing Your Agency.”The post Position, price, and pitch – the 3 Ps to growing your agency appeared first on Marketing Land.

via Marketing Land