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Showing posts from December 18, 2018
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5 schema markup values to use in local SEO

Local SEO has never been more important for marketing because of Google’s continued algorithm updates aimed at helping small businesses attract more customers. A local SEO strategy should be a proper mix of factors like:Google My Business profileConsistent NAP across Internet (name, address, and phone)Local citationsSocial mediaLocal link buildingGoogle reviewsOn-page optimizationAll these methods, trust me, are being used by all your competitors to good effect. Where webmasters tend to relax, that’s where your opportunity waits. And one method that is making waves right now is schema markup. Add it to your website and let your business reap the SEO benefits. Here’s a guide to help you out in your local SEO schema markup execution.Understand schema markupPut the schema markup code on your site, and help customers find more descriptive and informative results from the search engines. Consider the competitive and saturated state of the market, and you’ll figure out how schema markup hel…

Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list

According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team compiled a “Best of” list naming the brands they believed stood out in 2018. Of the eleven categories — from Best Brand Voice to Best Launch Moment — using Twitter as a complementary strategy seemed to be a running theme among many of the brands acknowledged, including Heinz Ketchup, Budweiser, Bud Light, HBO’s Silicon Valley and the NBA.Twitter as a launching pad. Heinz Ketchup was named the winner in the Best Launch Moment category. The brand generated 2.4 billion impressions on Twitter during its Mayochup product launch — a campaign that was initiated after a fan Tweeted a photo of the product from a grocery store located in Kuwaiti.Heinz jumped on the opportunity to turn the Tweet into a conversation about whether or not it should launch the product in the U.S. — which resulted in earned media placement off Twitter — and led to an official product laun…

Why smarter SSPs would be a boon to publishers and advertisers

Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves, but also to the publishers and advertisers that they serve.We’re already starting to see some of the largest platforms in the marketplace acknowledge that this transition is overdue. Thanks to their direct relationships with publishers, SSPs are uniquely suited to expand their responsibilities to include the following:Filtering inventory based off of viewable impressions and other parametersMinimizing ad fraudFiltering audiences on a single publisher or across multiple publishers based on first and third-party dataMinimizing queries per second that are sent to Demand-Side Platforms by only passing th…

Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Dec 17, 2018 by Amy Gesenhues
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.How marketing and sales alignment can better drive the buyer journey
Dec 17, 2018 by Keith Richey
Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.YouTube crowns Amazon with top ad, OMD as top media agency of 2018
Dec 17, 2018 by Amy Gesenhues
YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.5 techniques to make free shipping pay off in the holiday season and beyond
Dec 17, 2018 by Mike Farrell
Rethink your free shipping offers to better align with larger busines…

SMX West Early Bird rates expire Saturday – book now!

Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this opportunity and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now and join us January 30-31, 2019 in San Jose!Your All Access pass unlocks unrivaled training and networking, including…30+ sessions and keynotes packed with actionable SEO and SEM tactics. See the agenda.Career-defining networking events where you’ll meet like-minded marketers and search marketing thought-leaders.Top-shelf amenities including free WiFi, hot lunches, refreshments, and more.Register by Saturday, December 22 for amazing savings:All Access: The complete conference experience — all sessions, keynotes, clinics, networking events, and amenities. Book now and save $300 off on-site rates!All Access + Workshop (best value!): Maximize your time by adding a full-day post-conference workshop to your agenda. Book now and save $600 off on-site rates!Ne…

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates

The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform. With more than eight years of research analyzing the career track of 2,400 CMOs across various industry, the report revealed the average tenure for a CMO was 42.7  months, with the median CMO career lasting 33 months. Winmo’s report offered a broad range of data for agencies and media companies aiming to build relationships with C-level marketing leaders.What the average CMO tenure means for ad agencies and solution providers. Winmo says more CMOs move out of their positions sometime between their 30- and 45-month anniversary. Based on this data, the company said the best time to connect with CMOs is within their first year on the job.“We’ve found the sweet spot for engaging with CMOs is soon after they’ve started a new role, within three to twelve months,” reports Winmo. This means any agency trying to win over a new client by way of its CMO should be…