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Showing posts from December 22, 2018
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Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Dec 21, 2018 by Amy Gesenhues Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.In-app advertising has come a long way: Here’s why you should use it
Dec 21, 2018 by Yoni Argaman New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.Why first party data should be your first priority
Dec 21, 2018 by Mark Grether Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.Back to Basics: Maximize your YouTube advertising
Dec 21, 2018 by Bruce Budkofsky YouTube is a ‘reference engine’ and advertisers…

Initiative CEO calls out Facebook, says he’s advising clients to pull ads

Mat Baxter, CEO of the ad agency Initiative, used his LinkedIn profile on Wednesday to criticize Facebook over its latest user data scandal. Baxter called Facebook’s behavior “egregious” and said he was advising clients to stay off the platform. In all of Facebook’s user data privacy and security issues this year, the CEO is one of the first major ad executives to say his agency would advise clients not to advertise on the platform.What prompted the comment? Baxter’s LinkedIn post was in response to the New York Times report on Tuesday that Facebook had shared more user data than previously disclosed with the likes of Apple, Amazon, Microsoft’s Bing, Netflix, Spotify and more. Baxter’s LinkedIn post drew 262 likes and more than 60 comments. Some commenters cheered on Baxter for taking a stand, while other industry professionals pushed back. One social media account director commented that it would be, “… absolutely detrimental to a brand to not advertise with Facebook.”The Wall Street…