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Showing posts from December 26, 2018

How to start your freelance SEO career

To be honest, Search Engine Optimization is not everyone’s cup of tea. To help our websites scale better in terms of their search engine rankings, we often end up hiring expert SEO professionals or agencies that do the deed for us.Even if we begin to take on the SEO tasks all by ourselves, there is always a time for seeking professional help when we are stuck at difficult points in our SEO journey. This further implies the importance of SEO professionals in the life of website owners. Now, that brings us to the relevance of the career as an SEO professional.If you have substantial SEO knowledge and had always wanted to be an SEO professional, it’s worth considering going the freelance way. We bet you might have even given this a thought, at least once.A freelance SEO career can be a fulfilling experience in terms of the kind of work contribution and finance as well. Hence, it is a great way to take charge of your career in your hands and be a professional success, working on your own …

Instagram CPCs, CPMs drop as click-throughs continue to climb

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was up 8.9 percent. At $1.09, AdStage reports Instagram’s CPC rate during the third quarter was the lowest it has been all year.Good news for Instagram advertisers. Instagram’s lower CPCs matched with higher CTRs translated to strong results for advertisers on the platform during the third quarter. Instagram CPCs dropped 20.7 percent in the third quarter over the second and CPMs were down 19 percent at $6.90. As CPCs and CPMs fell, CTRs on the platform were up nearly 10 percent quarter-over-quarter — even more impressive, Instagram CTRs saw a 150.1 percent year-over-year increase during the third quarter of 2018.…

Facebook’s year of apologies (to marketers)

To say Facebook has had a tumultuous 2018 would be the understatement of the year. The company has faced a barrage of criticism for its mishandling of user data and unsecured platforms. This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what it previously disclosed. Four days earlier, Facebook disclosed a photo API bug may have given third-party apps access to photos of 6.8 million users without their permission. And that was only the first half of December.The outcome of this seemingly never-ending list of Facebook privacy blunders and software snafus has been a year’s worth of apologies from CEO Mark Zuckerberg, COO Sheryl Sandberg and the company’s head of communications (before he announced his departure in June). Facebook executives have apologized to users, they’ve apologized during Congressional hearings and in front of the EU Parliament.Facebook also had its fair share of blunders that impacted ad…