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Showing posts from December 27, 2018
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Alexa’s stellar holiday season bodes well for smartspeakers, connected technology

Amazon customers used Alexa — and ordered voice-enabled devices — more than ever before this holiday season, signaling that the age of voice tech has truly arrived.The company announced Thursday that customers used Alexa to order gifts three times more than last year. It also reported that shoppers bought “millions more Amazon devices” than they did in 2017.“This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.Why you should careMarketers will want to note Alexa’s peformance this season as a positive arbiter of things to come for voice, as well as the Internet of Things (IoT) this year. Steep rises in the purchase of voice devices, as well as smart home devices like the Amazon-owned Ring and Blink, point to a consumer base that is increasingly adopting voice technologies and the concept of a connected, smart home.But popularity can come with a …

Facebook is expanding into Search Ads. What will this mean?

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry?Facebook is always eager to try out new monetization ideas. This time there’s a really interesting one with an attempt to test search ads.It was back in 2012 when Facebook tried Sponsored Results for the first time, but the experiment didn’t last long.This time, Facebook is re-introducing Search Ads in its search results and Marketplace, which takes them into direct competition with Google.More details about the experimentFacebook has decided to test a small set of advertisers from the automotive, ecommerce and retail industries in the US and Canada.These advertisers are able to pick the placement of ‘Search Results’ in Ads Manager and they are currently not charged for the specific placement. A business cannot currently run a search ad without running a news feed ad first. Thus, it currently serves as an extension to an existing ad, b…

Social media 2018 put the spotlight on data, video, Stories

After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a massive purge of bad user accounts. While Facebook and Twitter focused on cleaning up timelines, Snapchat, Pinterest and LinkedIn continued to build out their ad offerings.Nearly all platforms released new political advertising policies, and you couldn’t open an app without bumping into a Story. (In fact, now that Snapchat’s original concept has made its way to Instagram, Facebook and YouTube, the real question is why doesn’t Pinterest have them?) In its spare time, Facebook did its best to recruit more video creators, YouTube gave its creator base more monetization opportunities, and Instagram launched a video platform. Not to be…

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And Smarter” session. There were a lot of questions during this popular program so Simon took the time to answer a few more. Here are five questions submitted by session attendees and his responses.Do you have experience linking Google My Business Insights data into Data Studio in combination with Google Analytics?Poulton: Yes, there are various solutions available here. If you’re just getting started, you can simply export the data from GMB Insights and pass this into a Google Sheet that has been synced as a data source within Data Studio.For those looking for a more automated solution here, you can make this connection using a pre-built connector (Supermetrics released one earlier this year) or develop for the API yourself to pass this data into a sheet or a database that can be connected to Google…