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Showing posts from December 28, 2018
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20 Smart Ways To Get More Subscribers on YouTube in 2019

Video content is leading the way in the content marketing scene (as of 2019). YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google, and many (including me) love it.Facebook and Twitter have recently stepped into the video marketing game, but they still fall way short of having the kind of impact that YouTube has.Popular: How To Start Making Money from YouTube using FamebitIf you currently have a YouTube channel, you must be wondering how you can get more YouTube subscribers, and how you can increase the reach of your YouTube videos.With over a billion unique YouTube visitors per month, there is a large potential audience for every uploaded video. Whether it’s a video of someone performing a prank or a video of a fashionista’s summerwear review, YouTube is the go-to platform for video consumption.With a whole new lot of YouTube stars on the rise, it is definitely a platform to be considered …

SEO tips, tools, and how to’s: Best of 2018

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO.From how to’s to tips to tools, these were some of our highlights from the past year. SEW spark notes, if you will.If you missed these pieces throughout the year, they’ll be worth a read. And if you’ve already read them, never hurts to refresh!On Monday, we’ll have a roundup of our top articles on search industry news and trends.1. How to force Google to recrawl your websiteIf you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.While Google’s crawlers are obviously pretty good at their job — indexing countless new pages simply from natural traffic and links from around the web — it never hurts to give Googlebot a little assistan…

Voice-based AI means brands must take an omnichannel approach with consumers

AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing mood. First launched in 2015, analysts estimate based on earnings releases that Amazon has already sold more than 20 million Echo devices, through which people can access their virtual assistant, Alexa. Google Assistant, launched in 2016, is already accessible on 400 million devices and will reportedly be embedded within TVs in 2019. Companies like Apple, Samsung and Microsoft have jumped in with both feet as well.Like search engines before them, assistants are changing the way consumers find the products and services they need. A virtual assistant can efficiently navigate an ever increasing and overwhelming number of choices, sorting dozens or hundreds of options to find what best matches a consumer’s …

Learn how to build more emotionally engaging experiences with a personalized data strategy

Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations.Just because marketers know where their audience has been online, doesn’t mean they understand what consumers want. Planning a trip to Austin? You Google it once and get retargeted with flight deals for weeks after already purchasing a ticket. Brands can inadvertently alienate customers by relying on old, one-dimensional audience segments and fatiguing them with content they’ve already seen or no longer want.A successful audience management strategy requires fresh, emotionally engaging content. Brands can do this by moving away from traditional segments and toward real-time, individualized data to elevate the digital experience. Here are three audience management strategies marketers can use to supply new and capt…

Marketing tools can be leveraged by sales teams, here’s how

Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is rarely using the content that the marketing team is creating – in fact, 90 percent of content developed for sales is never used in selling (eMarketer).Why? In most cases, sales teams don’t think the content developed by marketers speaks to their prospects in the right way, or it fails to address the common objections uncovered in the sales process. Unifying these teams could save both parties’ time and also increase the chances that sales goals are met.Never fear. You don’t have to spend time and resources creating long-form content for your sales team – there are great marketing assets and tools located within most organizations that can be leveraged, helping to bridge the gap between sales and marketing and moving prospects further down the funnel:Webinars: Invite to…

What Amazon Advertising’s big 2018 advancements will mean for 2019

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of product changes and developments we saw this year.Amazon still categorizes its ad business under an “other” line item in its earnings reports, but that segment topped $2 billion for the first time in Q1 and continued to see triple-digit growth year over year in the following quarters, reaching $2.945 billion in Q3.From our own Amazon Advertising Forecast 2019, based on a survey of more than 600 marketers, what stood out is the amount of runway ahead for Amazon advertising in terms of growing advertiser adoption, investment and development. Of the 80% of respondents who said they plan to increase Amazon advertising budgets next year, 60 percent expect to spend as much as…

Year in Review: Top 10 digital marketing expert columns of 2018

All year long, digital marketing experts share their in-depth knowledge and timely advice to help others. Here’s a look at the ten most read columns that struck a chord with readers this year.Social media in 2018: Time to grow up or get out by published on March 20Building a brand strategy: Essentials for long-term success by  published on June 7The science of storytelling by  published on Aug. 102018: The year of influencer marketing for B2B brands by  published on May 213 brands still killing it on Facebook by  published on April 17Is this the year of the influencer or the implosion of influencer marketing? by  published on Jan. 8Programmatic is an amazing tool for branding. Here’s how to use it. by published on April 9Content manager checklist: 10 things to do before you hit publish by  published on July 23Here’s how to use custom intent audiences in your GDN campaigns by 

Publishers using real-time data can help their bottom line, here’s how

Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority.But just as marketers can craft messaging for one-to-one communications, publishers can customize their content to win over new readers and keep them there. Doing so requires access to real-time data. A Forrester Research report found that 67 percent of publishers believed real-time data was important to their efforts, but only 27 percent of publishers said they received such data.To illustrate how it works, look at how publishers acquire new readers. A reader might stumble on an interesting headline on Twitter and then realize that they like The Economist. After some consideration, they might even want to become a subscriber.When the reader first visits the site, the publisher may have just one opportunity to win over a reader by making the experience personalized…

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers measure and reports on performance fake.The anger is real. Zucker-Scharff’s comments touched a nerve in the adtech community, with his initial tweet racking up more than 6,000 likes, nearly 3,000 retweets and a host of comments and sub-threads. The rant cam in response to a New York Magazine article, which accused most corners of the Internet as being largely “fake.”The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. https://t.co/sfmdrxGBNJpic.twitter.com/thvicDEL29— Aram Zucker-Scharff (@Chronotope) December 26, 2018 A house of cards. Frustrated by misleading metrics and what he says is a pr…

Compare 17 top SEO tools and platforms

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business.This 58-page report includes profiles of 17 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”The post Compare 17 top SEO tools and platforms appeared first on Marketing Land.

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