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E-Learning 101: Top 5 Learning Management System Service Providers In India For 2020

Technological advancements have permeated into every aspect of the organizational functioning on a daily basis, by improving the ease of usage, access, and productivity.For easy management of communication, both internal and external and managing the L & D requirement of the employees in the corporate and educational sectors, organizations across the globe have adopted various e-learning techniques. India is no exception when it comes to leveraging a learning management system.Why go for a learning management system?A learning management system provides easy access to control administration, enhances efficient communication, and helps in employee’s keen understanding of the company’s work, data, etc. It offers various significant features as compared to the traditional learning methods. Also, there are different LMS systems available.Below are the features to look for in choosing the right learning platform:1.     Assessment and tracking featuresThe assessment and tracking feature…

The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California.  Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to move forward and improve your marketing measurement, even in the face of expanded consumer privacy regulations across the U.S.Attend this webinar and learn:The specific CCPA rights and requirements that will impact all brandsFinancial and compliance risks brands now face – and how to reduce themHow the CCPA will impact common types of marketing measurementFind out how to reduce the financial and compliance risks brands now face. Register today for “CCPA Goes Live in Weeks: Is your marketing measurement ready?” presented by Optimine.The post The California Consumer Privacy Act goes live in a few short weeks — Are you ready? appeared first o…

Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more.Why we careThe integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting efficiencies by recognizing and suppressing existing customers as they convert. It also enables real-time analysis of Lytics segments in Google Analytics. The Lytics tag is also now available natively in Google Tag Manager for easy deployment.“Our goal with this integration is to help Lytics customers execute more precise targeting and increase ROI from their Google ad spend,” said James McDermott, CEO of Lytics, “As marketers move up the maturity curve, they can surface customer intelligence they’ve gained with Lytics to understand how customers are engaging with content, why they convert, and know what’s working or not.”More on the news…

Hootsuite social trends report for 2020

Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.“The new year is a time to refocus and energize your strategies for the year ahead,”says ​Hootsuite VP Corporate Marketing Henk Campher​.“The social trends we’ve identified at Hootsuite provide the sharpest tools needed to create the most exceptional and meaningful employee and customer experiences in 2020 and beyond.”Brands are starting to act more like people on social, sometimes interacting one-on-one and sometimes in groups. The key is for organizations to make the experience seamless across both worlds.Brands are also taking a stand on the most important issues facing our planet, bec…

Global email benchmark report finds email isn’t dead – it’s essential

Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their daily lives.The study also examines factors including open rates, send frequency, personalization and different media types to provides monthly engagement data from over 60 billion emails.Why we careOver the past couple of years, you  have likely heard — or become familiar with — the phrase “email is dead.” A quick Google search for phrase populates nearly 2 billion links to predictions that the channel is dying. The reality is quite the opposite; email notoriously averages strong return rates and helps brands establish relationships with their customers.Across all age groups in the U.S. and the U.K., 84% of respondents check their email at least onc…

How does your organization leverage martech?

There were more than 7,000 martech solutions at last count. How many does your organization use? Do you know how they’re organized and connected? Are they organized and connected?Discover the scope of your stack and share it with the marketing community: Enter the 2020 Stackie Awards!The Stackies celebrate the intricacies of marketing stacks from organizations across the planet, and the creative ways in which marketers visualize them. Over the past five years, we have seen some truly insightful submissions, which we publish, ungated. This has resulted in a collection of 200+ marketing stacks that have helped tens of thousands of marketers better understand marketing technology systems.Entering the Stackies is a rewarding, eye-opening, and worthwhile experience for you and the community. In addition to educating and empowering fellow marketers, you’ll also:Better understand the structure of your own marketing stackCreate an interesting, unique visual that can explain your stack to stak…

Apple’s latest ITP updates: What marketers need to know

Apple’s WebKit team is out with another update to Intelligent Tracking Prevention (ITP) for Safari that targets potential tracking workarounds.In a blog post titled “Preventing Tracking Prevention Tracking,” WebKit’s John Wilander laid out three updates to fight detection of “which content and website data is treated as capable of tracking” and “improve tracking prevention in general.”First, some background on Safari, ITP and cookie blocking. Safari has long restricted entities from setting third-party cookies if they don’t already have first-party relationships with users. Then ITP came on the scene in 2017 to identify and limit cookies of any type that have the ability to track users across sites. This severely limits cookie pools for audience targeting, including retargeting campaigns. Furthermore, it limits analytics and attribution data from Safari, which means marketers lose visibility into how their campaigns are performing with typically high-value iOS users.If you thought Saf…

Pandora is asking users to say ‘yes’ to interactive audio ads

Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played.The interactive voice ads are also accompanied by an on-screen ad. Audible and visual prompts cue the user to respond verbally. Source: Pandora. Say “yes” at the tone. For its initial rollout, Pandora has partnered with Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestle to create audio ads that entertain, present tips, etc. to grab users’ attention and entice them to listen to the rest of the ad.For example, DiGiorno’s ad presents the listener with a joke, “What did the Digiorno rising-crust pizza say to the oven when things started getting head?” then, the user is prompted to verbally respond “yes” to hear the rest of the joke.At the beginning of each ad, users are explicitly informed that they are listening to a new type of ad that requires verbal engagement. If the user says “no” or do…

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at year-over-year Amazon data, what’s clear is that your holiday fortunes are not made or broken on that period alone.As part of the research my company conducted, it is clear that on a conversion rate and cost-per-conversion basis, some of the best sales days on Amazon come after Cyber Monday. To maximize your total sales, and potentially capture market share from competitors, your advertising budgets and strategy on the site needs to align with this reality.As seen in the below graphs, which are drawn across a same-set of more than 700 Amazon sellers, ad conversion rates continue to rise from Cyber Monday all the way through the Dec. 22 shipping cutoff. Yet, …

LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform

LogMeIn announced on Wednesday new updates to its Bold360 live chat platform, making it possible for users to interact with their customers via WhatsApp and WeChat.“We are working to add more channels including Apple Business Chat and Google Business Messaging, as well as creating new efficiencies for agents and supervisors who manage these channels behind the scenes,” said LogMeIn’s VP of Customer Engagement Products Yaniv Reznik in the news announcement.We we careBold360 is touted by LogMeIn as an “omni-channel” customer engagement solution that gives businesses the ability to engage with customers on the customer’s preferred channel while providing customer service agents a single platform to manage all channels and conversations.To stay competitive in today’s “always on” environment, marketers will need to meet customers when — and where — they want to be met. That means, making their brand available via multiple messaging apps that can respond in real-time to customer interaction…

Top eight SEO trends for 2020

As new businesses spring up each day, the competition for the reader’s attention heightens. Staying on top of the latest SEO trends will enable you to meet specific requirements that search engines use to rank websites.Google makes hundreds of changes to its search algorithms every year. While most changes are minor, they could affect your search ranking. These are some of the SEO trends I expect to see in 2020.1. Voice search: People search how they speak“Google, can you find the nearest taco place near me?”There were 33 million voice search queries in 2017 alone. Data from March 2019 shows that20% of mobile queries are voice searches.As voice search becomes increasingly popular, more people will type search queries the same way they speak.Notice that most of these search queries are long-tail and very specific? Users want an accurate answer to the exact question they asked.Users who search long-tail keywords are in the consideration stage and are more likely to convert than someone …

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not keyword-based, and Google only offers negative keywording. Especially in large, granular accounts, the workarounds needed to execute a brand/non-brand split can be quite challenging to implement and maintain.Is a brand/non-brand split worth it?This benchmark report excerpt analyzes brand vs. non-brand traffic specifically in Shopping campaigns to shed some light on this topic. To produce this data, we ran a script to parse brand traffic for 750+ European accounts in eight key retail industries for the period from January 1 to June 30, 2019. The data clearly demonstrates the significance of branded traffic for merchants – both in terms of performance and budgetary planning.Let’s take a look at:Overall brand/non-brand ROAS differentiation per industryAverage brand/non-brand cost share per industryAverage brand…

The Fantastic 5: Emerging strategies to drive conversions & growth

It’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that are personally relevant at the moments of greatest impact.Sounds simple, right? But many marketers are constrained by yesterday’s technology, data silos and organizational inertia. Are you one of them?Join our experts as they challenge marketers to break through those barriers, and provide five new pillars of customer engagement that will help your brand create more compelling omnichannel experiences, drive conversions and accelerate revenue growth.Register today for “The Fantastic 5: Emerging strategies to drive conversions & growth,” sponsored by Resulticks.

The post The Fantastic 5: Emerging strategies to drive conversions & growth appeared first on Marketing Land.

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Keep your LinkedIn advertising strategy focused in 2020

Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn.Below is the video transcript:All right advertisers. Here’s the strategic approach you need to have for LinkedIn ads in 2020.Use the A-M-O strategyI like to use the acronym AMO, A-M-O for understanding how to attack any sort of social advertising, but especially LinkedIn. So “A” is your audience. It’s who you’re targeting. “M” is the message. So how your prospects see the message. And then “O” is your offer. This is really what is in it for the user, and what you’re asking them to.Choosing your LinkedIn audienceSo your audience on LinkedIn, keep it tight. There’s no reason to target more people than who you’re really going after just because you’re trying to chase some arbitrary audience size.I like to keep my audiences between about 20,000 and 80,000 but certainly, there’s no reason to make that broader if they’re not a good fit. So just go …

73% of marketers plan to increase ABM budgets in 2020

Account-based marketing tactics are set to account for a growing share of marketing budgets in 2020. Nearly three-quarters (73%) of marketers who are using account-based marketing (ABM) tactics plan to increase their ABM budgets in the coming year, according to a study by Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance. On average, the ABM-practicing marketers said they dedicated 29% of their budgets to ABM in 2019.The report, which surveyed 196 marketers from B2B technology and business services companies, found that 71% of the companies saw greater ROI within their ABM efforts compared to their traditional marketing initiatives.Majority of companies still experimenting with ABM. Of the marketers surveyed, the largest share (43%), fit into ITSMA’s “experimenting” category, meaning they are beyond “exploring” ABM strategies and are now piloting, measuring and refining their approach. ITSMA’s ABM adoption model is made up of four levels: Ex…

Acquia picks up CDP-startup AgilOne

It’s been a busy year for Boston-based digital experience platform Acquia. Following a majority investment by Vista Equity Partners in September, the company has announced its third acquisition of 2019 with the purchase of customer data platform AgilOne.The CDP space has seen a lot of activity this year with global powerhouses like Adobe and Salesforce investing heavily in the technology. Bringing AgilOne’s capabilities to Acquia’s Open Digital Experience platform could help bolster the company’s offering by differentiating itself from the bigger vendors.Acquia also acquired Mautic and Cohesion earlier this year and plans to add AgilOne’s machine learning capabilities to its Open Digital Experience Platform.Why we careAgilOne’s CDP pulls together data from online and offline technology platforms to build a single system of record, allowing brands to build better customer relationships and increase customer lifetime value. Its machine learning capabilities unify and cleanse customer da…

The UK election and SEO games: Search, scandal, and big promises

The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community.As the UK heads towards its third general election in four years, the two main parties – Conservatives and Labour – both seem to agree that investment in digital technologies is crucial to tackling challenges within the economy, the environment, and the country’s working relationship with the rest of the world after Brexit.Both parties have also invested a significant amount of their marketing budgets in their digital campaigns.These past few weeks we’ve seen examples of good and downright poor practice when it comes to search engine marketing. We’ve seen varying success in search visibility, online sentiment, and traffic. And the content of the manifestos themselves – for a digital/tech busi…