Skip to main content

Google PageSpeed Insights tool: Tips to score 100/100

Delivering a seamless user experience on your website is one important way to boost your page’s conversion rate.

This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and Quality Score.

In fact, mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

The truth is that if your website takes more than 2-3 seconds to load, people will abandon it in a jiffy because that is what 40% of people do, says a report. Hence, you need to make sure that you take proper care of your site’s speed optimization.

What is the Google PageSpeed Insights tool?

To get that done, the Google PageSpeed Insights tool is a real handy tool. All new and existing website owners who are either busy in website building or maintaining a website, must definitely use this tool.

The Google PageSpeed Insights tool analyzes your site’s front-end performance and offers optimization suggestions. Providing your website a score between 0 to 100 points; a score of 85 or above indicating a well performing page, this tool can give you some great insights into the performance of your website.

Thanks to the latest update, the tool now churns up results differently than what webmasters got used to seeing. The old test really gave out frustrating results that were hard to achieve. Now it is all going to be about how your site is actually performing and about improving the user-experience and conversion rates on your website.

Now, the new updated Google PageSpeed Tool test looks like this:

pagespeed insights tool

Tips for getting your PageSpeed Insights to 100

Now, let’s take a look at the elements that you need to take care of, if you are aspiring for that 100/100 on your website’s Google PageSpeed Test.

1. Take care of all your speed issues

Website speed will always be a crucial factor in further improving site performance. This has been a determinant in the updated test tool as well. So, in order to make sure that you are taking care of all your site speed issues, you must take into account how the themes and plugins, along with other integrations are impacting your site speed.

Investing in a reliable web hosting service is just as important as everything else in maintaining your site’s loading times. So, it is imperative on your part to ensure reading web hosting reviews before making the choice of your web host. Make sure that you are able to implement each and every optimization move that you can take care of.

2. Give importance to visible content

As soon as a visitor lands on your website, there is this content which is visible without scrolling. Also known as above-the-fold content, this content should swiftly load on the visitors’ ends because it is a part of user experience.

Hence, it is important to ensure your HTML is presenting the content of your web page first before it is presenting other things. To get that done, you can reduce the amount of data used by your resources or simply create your HTML to load the critical, above-the-fold content first over other elements. If you are not into coding, make sure that you get yourself a theme that serves this purpose for your website.

3. Code minification is a must

If you can make your source code more compact, you can effectively tend to the site speed and user experience issues arising out of it. To do that, you will be required to remove all the code that’s not needed such as the white spaces, new lines, unnecessary and unused code, redundant formatting, comments, etc.

Minification is crucial because it creates a smaller yet fast for server version of your file. The three resources CSS, HTML, JavaScript require minification with the help of tools CSSNano, HTML Minifier, Closure compiler/Uglify JS, respectively.

Here’s an example:

body {
background: #fff;
color: #333;
font-family: Lato,sans-serif;

Minified CSS Example:
If you have a WordPress website, you can fix it easily.

minification wordpress

You can also use plugins like WP Super Minify or Fast Velocity Minify.

4. Optimize your images

We all know that optimizing the images present on a website can help us make our websites faster and quick to load. You can either choose to manually optimize aka compress the images on your website (but that would take up all eternity) or you could simply use image optimization plugins for your WordPress site such as Smust it or EWWW Image optimizer. For your other websites, you can use image compression tools such as TinyPNG, Compress JPEG, or other available tools.

5. Compression is the key

Simply compressing files before delivering them over the server allows your website to load faster, as simple as that. This will increase the speed to which they are transferred to the browser. Yes, we are talking about gzip compression here.

6. Implement browser caching

Everytime you visit a website, your browser stores downloads, such as HTML, CSS, JavaScript and images into the local cache. This makes it easy to load this website the next time it is accessed from the same browser. This reduces the delays that occur in the name of processing and rendering of the webpage. However, when browser caching is implemented, your website loads faster.

Your web hosting service might already have a browser caching service in place. If you still want, you can get a Caching plugin for your WordPress site such as the WP Super Cache or the W3 Total Cache plugin.

7. Remove render blocking JavaScript

The most important way to improve your page load speed is by not letting the CSS or JS resources load before your content. To do that, you can simply make your CSS and JavaScript code inline instead of using the .css and .js files. By getting rid of this ‘render blocking’, you can definitely improve your page load speed.

8. Accelerated Mobile Pages

accelerated mobile pages

Accelerated Mobile Pages helps your mobile web pages by pulling them up almost instantly, presenting the content in a decluttered matter.

AMP is short for Accelerated Mobile Pages. It helps your mobile web pages load instantly by getting rid of unnecessary formatting, content for a seamless mobile experience.


All website owners aspire for the big 100/100 in their Google PageSpeed Insights tool. However, what really matters now is how your website is actually performing and if it is offering impeccable user experience.

By following our guide above, you will definitely get steps closer to not only achieving 100/100 with the Google PageSpeed Insights Tool but also increase the traffic and conversion rates on your website.

The post Google PageSpeed Insights tool: Tips to score 100/100 appeared first on Search Engine Watch.

via Search Engine Watch


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…