Skip to main content

New Salesforce tools let marketers create mobile apps without developers

Salesforce's new Mobile Builder for the Lightning Platform

Salesforce’s new Mobile Builder for the Lightning Platform

Salesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for iOS and Android devices on its Lightning Platform and for its Community Cloud.

The new Lightning Platform Mobile offers three tools for this app development platform.

Builders, Services and Publisher. Mobile Builders, a “low-code development environment,” includes pre-built JavaScript components, so that Salesforce admins can create apps all on their own. Spreadsheets can be converted into apps, and the data model and UI are created with a few clicks. Nearly two hundred pre-built components are also available in the Salesforce AppExchange.

An accompanying Mobile Services lets users integrate Salesforce’s Einstein AI layer, third-party data or mobile push notifications with a few clicks.

And a new Mobile Publisher lets admins publish the apps directly to the App Store or Google Play, with Publisher handling the packaging and submission.

The company pointed to the use of Lightning Platform Mobile by Dutch supermarket chain Jumbo to create an employee app for internal collaboration and task management, and a customer app for nutritional info and same-day delivery orders, both of which were created within eight weeks.

Mobile Publisher for Community Cloud. In addition to the mobile app creator for the Lightning Platform, Salesforce is also announcing today a version of Mobile Publisher that is optimized for Community Cloud.

In Community Cloud, brands create and manage CRM-connected online communities, portals and forums so that customers and other users can communicate with each other and the brand about the company’s products.

The Community Cloud Publisher lets marketers create a mobile app version of the brand’s web-based community with a few clicks. If a brand updates the web community with new features or content, the app version will automatically be updated as well.

After logging into the app, users can close and re-open it without having to login again, and can access local files or photos on the mobile device for uploading to the community. No third-party integrations are required.

In the Community Cloud version of Publisher, marketers just need to add their app icon, enter a description and metadata, upload a splash screen and make a few other selections, with less technical skills than the admins using the Lightning Platform Mobile Builder.

Previously, developer skills were required to build an app on either the Lightning Platform or the Community Cloud. For communities, the resulting app was not a Community standalone, but was part of a larger Salesforce app.

In one use case of the new Community Cloud Publisher, Cornell University turned their student portal into an app, which the school felt would better appeal to that generation.

Why you should care. According to Salesforce research, 48 percent of IT departments have “a significant mobile developer skills gap,” and another 33 percent expects such a gap in the new two years. And venture capital firm Kleiner Perkins has found that about half of users’ daily six hours of internet usage is on mobile devices.

With this kind of needs versus skills, a builder/publisher for admins and marketers with light technical skills could fill a need to create more fluid experiences for employees, customers and prospective customers.

Mobile apps provide a more fluid experience than many mobile web sites, although Progressive Web Apps are beginning to change that balance. The ability to quickly create and publish mobile apps, without a lot of help from software developers, lets marketers provide this option to customers and audiences.

This story first appeared on MarTech Today. For more on marketing technology, click here.

The post New Salesforce tools let marketers create mobile apps without developers appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…