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Showing posts from March, 2019

How To Start A Blog & Make $4734 Every Month from it [Blogging Guide]

Want to start a blog and get paid by blogging? From last 10 years,  ShoutMeLoud has been teaching about blogging to millions of users around the globe and we are also publishing income reports every month to help you start a blog and live a boss-free life. After all, What’s better than following your passion […]How To Start A Blog & Make $4734 Every Month from it [Blogging Guide] is a post from ShoutMeLoud - Shouters Who Inspires

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What counts as a video view? A refresher on how social platforms calculate video ad views

This article has been updated to reflect changes and include video ad view count information from more platforms.Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format. Video ads also make up half of Snapchat’s revenue, and 30 percent of Facebook’s ad revenue, eMarketer estimates.Yet, video ad bidding and view measurement and reporting can vary widely by platform. As the market for video ads has grown, many social platforms have expanded bidding options and reporting metrics for video ads. This can all make analyzing and comparing results across platforms a challenge.We surveyed the major social video platforms to see what counts as a view. For Facebook and Instagram, viewing just 3 seconds of a video of any length is considered a view. For YouTube Trueview ads, it’s around 30 …

Let Customer Reviews Drive Your Conversions

Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales?Join our experts as they discuss the hidden link between customer reviews and conversion rate optimization (CRO). They’ll show you how to leverage customer reviews to boost online traffic, sales and revenue.Register today for “Let Customer Reviews Drive Your Conversions,” produced by Digital Marketing Depot and sponsored by Trustpilot.The post Let Customer Reviews Drive Your Conversions appeared first on Marketing Land.

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Content development tips for Account Based Marketing

Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, but rather is focused on reaching specific individuals at specific target accounts. Have you thought about the content requirements associated with ABM? Here are four tips to ensure that your content development plan supports your Account Based Marketing approach.Marketing to an account vs. an individual prospectShifting your focus from lead-centric to account-centric marketing starts with recognizing that you are marketing to a group of people at a specific company, not a huge pool of unrelated prospects. This is where personalized content comes in. By delivering unique, relevant content to each target account, you enhance the customer experience and improve your overall marketing results. Let’s look at content development needs based on personas, roles, website visitors, and your lead nurturing program…

Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics.Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages?Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business.Here are five ways to improve your website’s bounce rate1. Create content consistentlyCreating content consistently is one of the best ways to keep users around longer and get them to view multiple pages. Useful, engaging content will drive traffic to your website. Once that tr…

Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing.B2B data integrations include LinkedIn. In addition to the Open Data Initiative details from Wednesday, Adobe has also expanded its relationship with Microsoft to bring together key data sources, including LinkedIn, Marketo, Adobe Audience Manager and Microsoft Dynamics 365 for Sales.Adobe’s Steve Lucas discusses Adobe’s new partnership with LinkedIn at Adobe Summit in Las Vegas on March 26, 2019. The linkages aim to provide B2B marketers with better information for their Account-based Marketing initiatives, so they can more easily identify buying groups within targeted accounts and deliver personalized content.“Orchestrating the engagement of multiple individuals in a complex marketing and sales journey is at t…

Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report.Duopoly’s growing share. The report has the duopoly growing its share in 2019 to command 61.4 percent of all internet ad spend, resulting in the first decline (by 7.2 percent) of the ad spend available to other online media owners. In fact, when WARC looked at all advertising expenditures, online or off, Google and Facebook will bring in 29 percent of the total — $176.4 billion.Why you should care. The reason Google and Facebook have been so successful, according to WARC, is their development and dominance of the ad formats online marketers have found to perform most effectively: paid search and social. Additionally, the ease of use of the self-service ad buying tools offered by both companies make their products accessible to nearly every business, from…

Early AMP for Email lessons: Apple Mail workaround; Approach it like an app

AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox. Online scheduling company Doodle is among the early adopters that have been testing the new spec for making emails dynamic since Google unveiled it last year.Doodle is using AMP in email to let users respond to meeting scheduling requests without ever having to leave their email.The team learned a lot during the beta period and has lessons-learned to share. Michael Wuergler, a U.S. developer working in the Doodle Zurich office, discussed with us by phone Thursday the team’s experiences and tips for other marketers looking at using AMP for Email.Tip #1: Know the difference between AMP and AMP for Email specs. AMP for Email is a subset of AMP. “It can save you a lot of time if you understand the differences ahead of time,” said Wuergler. Not all of the AMP features are available for AMP for Email. It’s easy to search for something and unwittingly end up on …

Take your search marketing skills to the next level

For over a decade, veteran search marketers like you have come to SMX® Advanced for two days of fast-paced, no-holds-barred sessions and keynotes — and invaluable networking with seriously smart people.But for some, that just isn’t enough.That’s why we offer immersive pre-conference workshops hosted by recognized experts in SEO, PPC, and social media marketing. They’re the perfect way to kick off an unparalleled training experience.Join us in Seattle Monday, June 3 for experts-only training on search and digital marketing:Advanced SEO TrainingSpend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Workshop Presenter: Bruce Clay, President, Bruce Clay, Inc.Learn more!Advanced AdWords TrainingEven with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive ca…

Debunked: Nine link building myths you should ignore in 2019

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors.So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable.However, if you’re going to implement link building in your 2019 digital marketing strategy, you have to do it the right way.Search engines shroud their algorithms in secrecy, so the SEO and link building industry is flooded with many myths that will never get you results but can get you into a lot of trouble.To avoid investing resources into wasted link building efforts, pay attention to these nine link building myths that won’t get you anywhere in 2019.1. Guest posting is deadThis myth started to get really popular in 2014 when Google’s Matt Cutt said,“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s …

Amazon advertising: Here’s how you can refine your strategy

Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But very few people have fully comprehended Amazon’s maniacal focus on chasing profitability in the last few quarters. To boost profitability, Amazon is steadily shifting its model from a retailer to a marketplace. For the first time in its history, over 50 percent of all sales on Amazon were driven by more profitable third-party sales, where Amazon takes a healthy cut. Also, to boost its bottom line, Amazon aggressively CRAPs out SKUs (CRAP is an endearing Amazon acronym for Cannot Realize Any Profit, where Amazon’s algorithms suppress and kick out unprofitable SKUs from its platform.)But Amazon’s advertising division has so far flown under the radar. For the first time in its history, Facebook publicly acknowledged Amazon as a direct competitor in the advertising world in its last earnings call, and it has go…

YouTube SEO: How To Rank Videos on YouTube (Optimize & Rank higher)

Want to know how to rank videos on YouTube? Read on to learn everything about YouTube SEO? We all know YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views each month which also provides colossal traffic to different websites and blogs. It is a […]YouTube SEO: How To Rank Videos on YouTube (Optimize & Rank higher) is a post from ShoutMeLoud - Shouters Who Inspires

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Opting out: A guide to letting go of email subscribers the right way

Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe.No marketer wants to see the email list they worked so hard to build shrink, but mishandling the unsubscribe process can have dire consequences on your brand’s reputation and bottom line.What’s at stake?For starters, your company could be fined (up to $41,484 per violation), as outlined in the Federal Trade Commission’s (FTC)CAN-SPAM Actcompliance guide.
The CAN-SPAM Act in a nutshell.Keep in mind that the CAN-SPAM law doesn’t just apply to bulk emails, it also includes “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” It stipulates that you must:Use accurate header information and subject lines. This means the “From,” “To,” “Reply-to,” routi…

Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion.This means more than 20% of the world’s population is active on Facebook every month.Can you guess how many Facebook pages exist? 50 million? 60? 70?Not correct.As of May 2018, there were more than 80 million Facebook business pages.And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience.Eight effective tips to help you as a marketer to get the most from your Facebook business page for 20191. Get rid of promotional content and make more educational, fun contentWhen people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business name on Facebook and start analyzing their latest posts.Post number 1: PromotionalPost number 2: PromotionalPost number 3: Promotiona…

The secret formula for determining a marketing budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn:How to use these equations for your own marketing efforts.Why it’s important to factor in more than just expenditures.How much you should be spending to ensure steady growth.Visit Digital Marketing Depot to download “The Secret Formula for a Marketing Budget.”The post The secret formula for determining a marketing budget appeared first on Marketing Land.

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