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Showing posts from April, 2019
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How to check for duplicate content to improve your site’s SEO

Publishing original content to your website is, of course, critical for building your audience and boosting your SEO.The benefits of unique and original content are twofold:Original content delivers a superior user experience.Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content.However, when content is duplicated either accidentally or on purpose, search engines will not be duped and may penalize a site with lower search rankings accordingly. Unfortunately, many businesses often publish repeated content without being aware that they’re doing so. This is why auditing your site with a duplicate content checker is so valuable in helping sites to recognize and replace such content as necessary.This article will help you better understand what is considered duplicate content, and steps you can take to make sure it doesn’t hamper your SEO efforts.How does Google define “duplicate content”?Duplicate content is de…

Twitter puts focus on exclusive media partnerships to attract video advertisers

Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad inventory available to advertisers.Why we should careTwitter has made video a central pillar of its revenue growth strategy. More than half of its ad revenue already comes from video.The partnerships span a range of original content. The Wall Street Journal is launching an original video show called “What’s Now,” and Univision will be delivering Spanish-language sports, news and entertainment content. Time is producing video content for Twitter connected to its “Time Person of the Year” and “Time 100” events.Live Nation will host a content series, and MTV will be broadcasting VMA (Video Music Awards) programming content.The broad mix…

Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform.Why you should careThe native integrations for Quora and Pinterest makes it much easier to set up those pixels in Google Tag Manager (GTM) to track ad campaign performance from those channels. No more having to create a custom HTML tag in GTM.Within GTM, you can set up your pixels from channels to track user behaviors such as viewing a piece of content, or adding items to the cart, without having to alter the code base.Currently, Pinterest and Quora’s Google Tag Manager integrations only support tacking from websites not apps, according to Google’s supported tag manager list.More on the newsBoth Pinterest and Quora shared quick steps for adding each platform’s tags into your Google Tag Manager account: Pinterest instructions here. Quora instructions here.Google Tag Manager currently support…

Airbnb’s new video strategy lets experience and branding drive profits

Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week.It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint or quantifiable expectations for what that content will do for the brand’s bottom line, is Airbnb just another startup with more money than sense?The leap to creating shows and films may not be as big as it initially seems for the online rental property platform, and its success or failure may be a fascinating case study for ambitious content marketers across all industries.Doubling down on content to drive business“The more we put content out there, the more you’re going to bring people to the platform,” Chris Lehane, Airbnb’s senior vice president of global policy and communications, told Reuters.The company is considering a variety of options, including…

Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface.Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that have adopted the standard and have placed ads.txt files on their sites will be eligible for bids from DV360.Ads.txt launched in 2017 by IAB Tech Lab to reduce programmatic ad fraud by listing authorized ad sellers in a file placed on publishers’ sites. DSPs can crawl the public listing of authorized sellers to screen out unauthorized impressions.More than 90% of publishers have adopted ads.txt.App-ads.txt support. Google will also support the newer app-ads.txt standard, which is designed to add inventory transparency for apps on mobile devices as well as connected TVs. It became available in…

We must demand a higher standard of quality for online advertising

We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking or removing cookies, for example – the fact remains that content producers must be compensated for the utility they provide. Either brands will subsidize the content continually produced and consumed online, or consumers will. For the current paradigm to continue, online advertising must perform. Every player in the ecosystem has a stake in making sure it does just that. Consider the consequences if advertising were suddenly to disappear; we’d be looking at paywalls and micropayments that would gate consumer access to content.For online advertising to work, baseline criteria for quality must be met. These criteria are captured in impressions that are collectiv…

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018.More stats. The study also found that:78 percent of listeners don’t mind branded sponsorships because they understand it supports the content.Podcasts reach 62 million Americans (22 percent) weekly.41.7 percent of podcast ads are inserted dynamically, at the point of downloaded (instead of being pre-recorded).53 percent of listeners turn to YouTube to tune in.Why we should care. Like advertising on other on-demand formats, podcasts are one way advertisers can reach a specific, engaged audience. If nearly four of five listeners don’t mind ads, this could be an even more effective way to connect with that audience.As a podcast platform, YouTube may be overlooked: it doesn’t require users to log in or pre-download an episode and easily lends itself to subscriptions,…

14-Day free Trial And $10 Accuranker Credit (Rank Tracker)

Accuranker does one job pretty well, i.e., Rank Tracking. I met the Accuranker team at the Brighton SEO event and was mighty impressed by their offerings. Unlike other popular SEO suites such as SEMRUSH, Mangools, this one does not try to be everything. Just by focusing on rank tracking, they create a cutting-edge enterprise level […]14-Day free Trial And $10 Accuranker Credit (Rank Tracker) is a post from ShoutMeLoud - Shouters Who Inspires

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Planning and creating the perfect landing page

Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.Download your copy to find out:What a landing page is and is NOT.Planning & creating the perfect landing page.Testing & optimizing: Why your landing pages are never “done.”Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”The post Planning and creating the perfect landing page appeared first on Marketing Land.

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Location-based marketing: What works and what doesn’t in a campaign

Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 billion in 2019 on campaigns built from location-based data. However, not all geotargeting campaigns are created equal. Here’s what makes for successful location-based marketing, and pitfalls to avoid.Creating successful geotargeting campaignsThe optimum fit for location-based marketing campaigns are brands with physical locations. While seemingly obvious, we spend time answering the occasional question about why geotargeting doesn’t work in certain situations. The best fits include any retail locations, food and dining establishments, grocery stores and the list goes on. Auto dealers also benefit from geotargeting and geoconquesting campaigns given their physical presence, high-value price tag and infrequency of purchase. Reaching car shoppers during their final phas…

Parallel tracking goes live for Google Ads display campaigns May 1

After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed.What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May 1. It first announced the launch date in February.It will be mandatory for all advertisers that append tracking parameters to their display ad URLs in Google Ads on July 31.Video campaign update. Google initially planned to launch parallel tracking for video campaigns at the same time as display, but said Friday that it is pushing the roll out to video.“We’re postponing parallel tracking for Video campaigns until later this year to give you more time to prepare. We’ll provide an update once we’ve finalized a new date,” the company said.Why you should care. Parallel tracking is designed to enable landing pages to load faster after users click your ads if you’re using third-party click measurement. It…

Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising.Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for Microsoft Advertising, said in a blog post Monday.It’s a bit of a back to the future move with a return to using the broader (and resurgent) Microsoft branding to signal offerings that extend beyond search inventory and search data.“It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network.”Microsoft Audience Network (MSAN) launched almost exactly a year ago. The AI backbone that powers Bing has given the company the “right to innovate,”David Pann, general manager of global search business at Mic…

Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company announced its users will be able to create, manage and launch Facebook dynamic ad campaigns through its e-commerce solution. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story Ads campaigns via a Snapchat Ads App from Shopify.Facebook dynamic ads through Shopify. In addition to Carousel ad campaigns that were already available via Shopify’s platform, Facebook advertisers will now be able to launch dynamic ads via their Shopify accounts starting this week.“With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right products will be surfaced to the right customers through Facebook’s platform, while syncing with Shopify for updated pricing and product availability,” said Shopify.Snapchat Ads integrations. Snapchat advertisers using Shopify will now have a Snapchat Ads App that…

Screening the screenless: Marketing’s next frontier

I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone in hand. Across the office, television news runs on mute. It’s hard to avoid screens in today’s age, and even harder to avoid their constant, almost gravitational pull for our attention.On my commute home, though, I avoid screens. I throw my phone in my duffel bag and listen to podcasts and articles as a way to decompress while staying up to date on the latest news. Ironically, I recently listened to a story by New York Times writer Farhad Manjoo, titled “I Didn’t Write This Column. I Spoke It.” The column, which was originally dictated to a smartphone, details a trend that I was already taking part in, but didn’t realize: we’re moving away from screens. It may still be unconscious for most of us, but it’s happening nonetheless — whether we’re asking Alexa about the weather, having Siri set us a reminder, or listening to an audiobook.Screens are simply a …

EaseUS Data Recovery Wizard Free Review

EaseUS Data Recovery Wizard Free is a tool that helps users to recover their lost data. It is capable of recovering the deleted, formatted, lost partition, and RAW partition data. The tool is developed by EaseUS which was founded in 2004.EaseUS develops tools and utilities that assist users in data backup, data recovery, and disk management. The company has several other tools also. Today, we will test their free version of Data Recovery Wizard software. We will look how easy it is to install and use, the working, the features, then, will conclude the review citing the positive and negative points.Ease of InstallationThe installation of EaseUS Data Recovery software is effortless. You can download it from the website in a single click. It won’t ask your email address or any other details before downloading. However, it only downloads the installer, not the actual software.When you download the EaseUS Recovery software from the website, you won’t download the actual program but a small…

Best Keyword Research Tools For SEO: 2019 Edition

Keywords are one of the most critical and important parts of SEO. We have already discussed this in detail here. The basic foundation of SEO is keyword research. Afterward, other factors like on-page optimization, Writing SEO friendly content, a good UX, content that satisfies user intent and a few other factors come into the picture. Many […]Best Keyword Research Tools For SEO: 2019 Edition is a post from ShoutMeLoud - Shouters Who Inspires

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How To Buy Web Hosting With A Free Domain Name For Your WordPress Blog

Here at ShoutMeLoud, I thought I had covered everything when it came to how to create and generate money from a successful blog. But one thing I missed was how to buy web hosting and a domain name. Well, that changes right now. Many new bloggers make the mistake of buying hosting from unreliable companies, and they regret this […]How To Buy Web Hosting With A Free Domain Name For Your WordPress Blog is a post from ShoutMeLoud - Shouters Who Inspires

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Amazon advertising growth slowed again in Q1: Does it matter?

Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company reported just 36% growth in its advertising business line for the first quarter of 2019.Amazon reports advertising business under an “Other” category. And while advertising accounts for the majority of that category,  Amazon said that the advertising business actually grew “a bit more” than 36% in the first quarter. Another thing to note is an accounting change puts previous quarters in a more favorable light. All that said, Amazon is clearly invested in growing its advertising and it still very early days for that piece of the business. Here is what Amazon had to say about it on Thursday’s earning call.Focus on ad relevancy. “I would say really what we’re focused on right now is driving relevancy, ensuring that we service the most useful ad as possible. I think that’s going to be the best experience for customers …

Privacy could be hurting Facebook Portal sales

When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example:It’s not often that a new gadget gets announced and I don’t immediately want to get my hands on it. I am an extreme early adopter, both by profession and by inclination. But when Facebook’s new Portal and Portal Plus were announced a month ago, my response was a firm “no thanks.” And I’m not alone: after a year of data privacy scandals, many people’s first reaction to the Portal, a smart display device that has an always-listening microphone and always-watching camera, landed somewhere between hesitation and revulsion.Portal currently comes in two smart display versionsLate to the market. Facebook was late to the market with the smart display device (powered by Alexa) and that fact undoubtedly hurt …

Here’s why you need to make sure your email design is mobile-first

It should come as no surprise by now that if you’re designing emails with a mobile-first ethos and aesthetic, then you’re already late to the game. Nearly 56% of emails are now opened via a mobile device, which means we’ve been living in a mobile-first world for quite some time. The overhead associated with managing templates across devices, domains and brands could be onerous but thanks to responsive email design techniques, brands have numerous options for controlling the look and feel of their emails and minimizing the associated work to create a uniform brand experience across platforms and devices. This may all seem like old hat, but it’s worth reviewing how mobile has changed email and how it will continue to define our inbox experience moving forward.Keep it smallRemember this number: 102. If your email is more than 102KB in size, then Gmail will clip your message when it arrives and asks the recipient to “download” the rest of it. Why are long emails a problem? Most people put…

One-to-one-household marketing requires solving the ‘shareability’ problem

‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article:“At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this ‘Holy Grail’ may not be all it’s cracked up to be.”I agree with that highly respected institution, the Advertising Research Foundation (ARF), and I’d like to add a reason beyond those Robin Kurzer enumerated in her analysis: One-to-one marketing is not an effective approach for purchases that involve more than one decision maker.I’m not buying what you’re selling (at least not today, and not all by myself)Think of the last time you bought a car. Did a single prompt from a single channel — display ad, TV commercial, radio spot, magazine ad — inspire you to immediately head to the dealership to purchase a specific make and model?Of course not. (And it certainly didn’t drive you to go online and click to pur…

SEO case study: How Venngage turned search into their primary lead source

Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months.I spoke with Nadya Khoja, Chief Growth Officer at Venngage, about their process.Venngage gets most of their leads from content and organic search. The percentage varies from month to month in the range of 58% to 65%.In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Nadya Khoja (their Chief Growth Officer) extrapolated from their current trend that by December of 2019 (in nine months) they will enjoy three million organic search visitors per month.In 2015, when Nadya started with Venngage, they saw 300 to 400 registrations a week. By March of 2018, this was up to 25,000 a week. Today it’s 45,000.While Nadya had the advantage of not starting from zero, that i…