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Showing posts from June, 2019
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Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s Internet Trends 2016 Report.Back then, in 2014, Baidu had just hired away Google Brain mastermind Andrew Ng to head up a massive deep learning project to help it beat Google in a new, non-text search race.About five years later, China’s top search engine, Baidu, is still competing in the race to win in voice search dominance and secure the healthiest share of the lucrative market for voice commerce (v-commerce) that pundits predict lies ahead. In January during the annual C.E.S. show, Baidu said its answer to Alexa and Siri was already on 200 million devices. At that time, more than 100 million devices pre-installed with Alexa had been sold, and Google forecast it expected to…

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations.The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also customize calls-to-action.GetResponse has deeper integrations with partners PrestaShop and WooCommerce for e-commerce solutions, Square for secure online payments and Facebook Ads. The features are directly accessible in GetResponse.Why we should careThe company aims to make the platform a centralized place to manage and analyze integrated campaigns, including digital ads, emails, landing pages, social performance, webinars and e-commerce.“Building on the success of our new Autofunnel offering, we’re delighted to continue to expand our platform’s features,” said GetResp…

Alexa.com adds more search tools to its competitive analysis

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site.Today, the latter Alexa is announcing new features that pushes it deeper into world of the search engine optimization (SEO) and search engine marketing (SEM).New keyword and audience analysisThe new Alexa Site Overview service now provides keyword opportunities and audience analysis about any site or its competing sites.A screenshot from Alexa.com, showing some of the new features.The new keyword opportunities include words that competitors are using to drive traffic, but the site in question is not. Easy-to-rank keywords indicates popular keywords the given site could probably rank for, based on Alexa’s assessment of its Competitive Power.Buyer keywords are those used for search by the site’s targeted audience, and which indicate a high intent to purchase by the searcher. And optimization finds popular keywo…

Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations. “In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their customers,” said Jordan Jewell, research manager for digital commerce and enterprise applications at IDC. “Applications such as the one Episerver has launched, providing value for all parties involved by acting as an infrastructure to connect Episerver’s partners and customers while also ensuring a higher standard for those apps.”Every application made available through the marketplace is tested by Episerver for operational, security and user interface compatibility with Episerver products and versions. The Episerver App Marketplace currently offer over 50 apps, from analytics and content management use…

Actionable tactics. Proven strategies. Insane savings.

How many times have you thought or said to a colleague…“I know what needs to be done. Where do I find the people to do it?”“I need to prove ROI, but I’m afraid my data is no good.”“There are too many technology options. I don’t know which to choose.”You’re not alone. The challenges are universal.Come to MarTech®, September 16-18 in Boston, to meet real-world marketers who have overcome these obstacles and are ready to share what it takes to succeed.You’ll participate in 65+ sessions, explore hundreds of martech solutions in one place, and take home actionable tactics and proven strategies that can be implemented immediately.See the complete agenda!Here’s a look at what’s in store…Charged with building a successful team? The Marketing & Leadership track is loaded with first-hand advice from experts who have successfully built winning marketing operations and technology departments.Is your data a mess? It doesn’t have to be. Attend sessions in the Data & Analytics track to under…

Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along

Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition.But, in fact, a closer look at the performance of both sites’ leads reveals:This shouldn’t be a surprise, because this has been Walmart’s plan all along, andDespite what the headlines say, this is primarily a win for Walmart despite the large acquisition price.We’ll tell this story with two simple charts. Apologies in advance for over-doing the aviation metaphors. I couldn’t help myself. As the kids say, “Sorry. Not sorry.”1. Jet’s transactions are way downThe number of transactions on Jet.com rose to more than 600,000 a month in early 2017 but has been on a precipitous decline since then, shrinking to less than 100,000 a month. They don’t even exhibit the holiday-shopping spikes nearly every other retailer exhibits.A drop like this doesn’t happen by accident, not in a world where Walmart reports that its ecommerce sa…

Shopify introduces Apple Business Chat integration for its mobile messaging app

Shopify is integrating the Apple Business Chat platform into its Shopify Ping mobile app, making it possible for merchants to manage their Apple Business Chat communications with customers via Shopify’s platform.“For the growing number of merchants who are running a business entirely on mobile, this new feature for Shopify Ping will allow you to communicate with your customers on-the-go, access products and inventory, and give real-time support via Messages,” Shopify wrote in the announcement.Why we should careOnline retailers are looking to give customers options to connect via messaging platforms. With this latest update from Shopify, merchants using the e-commerce solution will be able to manage conversations with customers who use Apple’s Messages app on an iPhone, iPad, Mac or Apple Watch.“Our integration with Apple Business Chat will uniquely allow our merchants to establish, maintain and communicate with their customers directly through Messages,” said Shopify’s Director of Pro…

How to run a successful competitor-focused paid campaign

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically.The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d probably want to bid on Nike or UnderArmour branded terms. So, if you’re not running any competitor focused campaigns right now, you are definitely missing out.But it doesn’t have to be that way. Here are five steps to set up and run a successful competitor-focused SEM campaign.Step one: Do your researchFirst things first, you’ll want to go through a current list of competitors and perform preliminary keyword research on each of them, one-by-one.Preliminary research should cover average monthly search volume, the number of relevant keyword variations, estimated keyword bids, and any potential conflicts or double-meanings – a classic example would be “Apple” the co…

LinkedIn Pages get new CTA buttons, mobile editing capabilities, more

LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add call-to-action buttons to your LinkedIn Page and edit your LinkedIn Page from a mobile device. There is also a new Community Hashtag feature that lets page admins attach their page to relevant hashtags.Five new CTA button options. The new CTA buttons available for LinkedIn Pages include the following five options:Contact usLearn moreRegisterSign upVisit websiteThe buttons come with click-through analytics so that page admins can track engagement. The analytics can be found on the left-hand side of your Page Dashboard or at the top of the Visitor Analytics tab.The CTA buttons will only be available on desktop.Mobile editing. For LinkedIn Pages already published, admins will be able to edit key details on the Page from a mobile device. Admins will also be able to edits posts from the page that have already been published.Community Hashtags. These offer a new way for page admins to connect th…

Spoiler: Rand Fishkin is keynoting SMX East!

You read that right: Rand Fishkin returns to the SMX stage in New York City this November! Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote, Google: From Everyone’s Search Engine to Everyone’s Competitor.Here’s your exclusive sneak peek, straight from Rand himself…In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that’s still true, but a strange new trend is rearing its head — Google’s becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, I’ll show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.Rand’s keynote will tackle important topics, like:Where search opportunity broadly sit…

WP Engine announces Flywheel acquisition, HubSpot partnership

WP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new partnership with HubSpot. Both announcements bring together technologies that seek to create better experiences for marketing and sales users within the WordPress ecosystem.Flywheel acquisitionFinancial terms of the agreement have not been shared, but according to the release, the deal is the biggest to-date in the WordPress space. Flywheel currently serves more than 28,000 global customers, and once the acquisition is complete, WP Engine will serve over 120,000 brands and agencies. WP Engine CEO and chairperson Heather Brunner declined to share WP Engine’s valuation but pointed to the forecasted combination of WP Engine and Flywheel annual recurring revenue reaching $200 million by 2020. “This powerful combination furthers our vision to be the most relied upon platform for WordPress,” said Brunner. Our continued investment in WordPress, our shared values…

Nine Google Ads hacks to improve your CTR and conversion rate

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.  With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we need to pay attention to advertising.Source: VoxLeading social media networks like Facebook, Twitter, Instagram, LinkedIn, and Quora. all are open to advertising on. While social media advertising has its own impact, there is no denying the fact that search engine ads are efficient too.Google Ads and Bing Ads lead the charge in search engine advertising. There are a lot of reasons why advertisers prefer Google Ads to any other form of online advertising:A person who is actively searching for products on Google is more inclined to buy than one who is scrolling social mediaWith the lion’s share in the global search market, Google is undoubtedly the leading and most used search engine in the worldT…

How ransomware targets WordPress sites

What would you do if you found yourself locked out of your own business website by criminals? That’s exactly what happens to approximately one business every 40 seconds. Not all of these ransomware attempts are successful, but those that are cost the average company about $133,000. Can your company or client afford that kind of loss? Most can’t.Fortunately, ransomware attacks are down slightly, but that doesn’t mean that your WordPress website is out of danger from electronic kidnapping attempts. What is ransomware?Ransomware is a form of malware that usually enters a computer system through malicious code inserted into an email or video content as an attachment. Once the attachment is opened, the code locks the computer files, keeping the rightful owner and other authorized users out. This is usually followed by a demand for money to remove the virus or receive a key to regain entry. It’s done under threat of erasing entire databases or releasing the stolen information publicly.Email…