Skip to main content
Instapage

mParticle’s new API could help marketers with “anonymous user” data

Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver improved data accuracy and control. Included in the updates is a user aliasing API for managing and merging customer profiles, updates to the security of mParticle’s SDK, and a Google Tag Manager integration. 

Why we should care

Many marketers have been stumped by how to treat unknown user data for years. This new API could enable marketers to see the entire customer journey, which would provide key performance insights from bringing the “anonymous user” data into a customer profile for visibility into every touchpoint, end-to-end. 

In order to understand a full customer lifecycle, we need to also know how to treat “anonymous users” – like when the customer is logged out of your website. In order to manage that data, mParticle’s new user aliasing API  will allow users to automate the process of merging “anonymous users” data into customer profiles. Tying in the new data set could help marketers develop a more complete customer profile, inching them closer towards the 360 view.

More on the news:

  • New self hosting and bundler support was also launched for developers working in mParticle’s SDK.
  • mParticle also announced the release of its integration with Google Tag Manager, which will allow marketers more freedom when it comes to updating web tags and pixels and how to securely map the web data collected.

The post mParticle’s new API could help marketers with “anonymous user” data appeared first on Marketing Land.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

In the age of RankBrain, these foundational SEO issues still matter

There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to dozens, hundreds, or even thousands of SEO tasks. Few companies have the budget or resources to complete every potential SEO to-do item — and doing so would be an incredible waste of time and resources anyway. Some SEO tasks are critical and cannot be ignored; others just aren’t worth your time.Prioritizing an SEO task list is crucial. Focus your resources on SEO work that is actually going to improve rankings, increase clicks and drive revenue. Most companies should focus on engagement SEO work, but technical tasks can’t be ignored completely — especially if you have major problems.[Read the full article on Search Engine Land.]

via Marketing Land