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Showing posts from August, 2019
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Four ways to use marketing feedback loop to optimize SEO efforts

This is a marketing strategy that may change everything you know about content marketing and SEO.The customer feedback loop is an effective way to improve your offerings to your customers and modify what they get based on their feedback. It’s a business strategy that has been in existence for quite some time, but here, it’s refined towards content marketing and SEO.Surely, there are ways you can make use of one of the most effective business and marketing strategy in human existence. And it’ll improve your content marketing and SEO efforts and help grow your brand. I’ll be taking a deeper look into the feedback loop, how it works in marketing and how you can apply this to your content marketing and SEO efforts.What is a marketing feedback loop?Firstly, let’s try to understand what marketing feedback loop is and how it works in the traditional marketing world. Done correctly, and with a well documented and measured process, the marketing feedback loop can improve your content marketing…

YouTube to phase out exact counts for public-facing subscriber numbers

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service.Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics. YouTube offered examples of how this will impact public-facing subscriber counts, explaining that channels with 12,345 subscribers would show a subscriber count of 12.3K, channels with 1,234,567 would show 1.23M, and channels with 123,456,789 subscribers would display a subscriber count of 123M.“This addresses creator concerns about ​stress and ​well-being, specifically around tracking public subscriber counts in real-time,” wrote a YouTube team member on the site’s Community Forum Blog, “We hope this helps all creators focus on telling their story, and​ experience less pressure​ about the numbers.”Why we should careAbbreviating s…

Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers

Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts using the Anchor podcast creation app, according to Engadget. The feature was first spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app via her Twitter account on Tuesday.Spotify purchased Anchor in February; Wong noted that Anchor’s website included a product page for the Spotify feature.Why you should careThe ability to produce and publish a podcast via Spotify’s app could open up a brand new marketing channel for SMBs and brands with limited resources and budgets.Podcasts are booming business. Best-selling author and marketing veteran Seth Godin recently reported that 25% of the U.S. population listens to podcasts, on average, for six-and-a-half hours per week. “There is no other medium I am aware of that has grown at that pace with the exception of browsing the internet,” said Godin d…

Will Rich Communication Services (RCS) revolutionize business messaging?

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by existing messaging apps.Why we should careWhile consumers may initially be cautious about RCS, brands can’t wait to get their hands on it. Research from OpenMarket and the GSMA find consumers are eager to engage with brands through RCS;  a 2015 study which surveyed 2,015 consumers in the U.S., U.K., Mexico and South Korea revealed that nearly 70% of consumers would be more likely to communicate with brands using RCS.An RCS promotion by Subway was tested among a set of Subway customers last year. Subway reported a 144% increase in redemption rates for the RCS promotion compared to the same promotion using SMS. If done righ…

How to check Google search results for different locations

One of the fundamental truths about SEO is that no two Google searches are the same.The logic behind it is simple, things you’ve Googled, read and watched are stored for at least three months before your Web & App Activity is deleted, if at all.This, together with data on devices you use as well as places you go – both in terms of location history and the current IP – lets Google deliver personalized results. While this is convenient, you end up in the infamous “filter bubble”.  In a world of highly customized SERPs on the one hand, and a host of ranking signals for local search Google uses in its algorithms on the other, pulling relevant ranking data is as challenging as it gets.Luckily, there are a bunch of ways to pop the filter bubble, targeting the one thing that seems to be dominating personalized search – location.Not only does it determine what users see in search results, but it also helps business owners address the issue of inconsistent SERP performance across their ser…

The Six Easy Steps to Apply for a Business Loan

Obtaining a business loan from a bank or a financial institution is easier said than done. First of all, you need to make an assessment if the loan will be beneficial for you in the long run, or will it become a burden on your business cash flows.Then, there is paperwork. No bank or financial institution will ever disburse a business loan without completing its formalities.Having said that, it is also imperative to understand that business loans have been fueling economic growth for quite some time.Last year, a record number of business loans were disbursed. These loans have helped startups with their initial endeavors, and also existing businesses with their growth plans.In the following article, we will discuss the six most important steps before applying for a business loan.Do You Need a Business Loan? And How Much?The first step before applying for a business loan is to determine whether you need a loan at all.When you take a loan from a bank or a financial institution, you are re…

Your step-by-step guide to content marketing keyword research

Keyword research for creating content can make a tangible difference in your Google rankings. Anyone who works in content marketing knows that keyword research is crucial to ranking on Google and improving content engagement. But it can also be stressful, particularly when you look at how many results on Google appear for the keywords you want to rank for. What is the process for keyword research and how do you get it right? This is a challenge that most content marketers and creators face. This guide will explain the process of researching keywords and help you begin and improve your content marketing.Why do keyword research?Let us get this critical question out of the way – why should you be doing keyword research at all?Keywords help people find your content on the internet. When users have a specific query they need answers to, they head to a search engine where they input sets of words. Google then searches these indexes to find content that matches those sets of words and how we…

Who’s speaking at SMX East?

Even the most experienced search marketers face tough challenges. Get the expert solutions you need to succeed from more than 100 of the brightest, most experienced and accomplished search marketers presenting at SMX East, November 13-14 in New York City.This year’s agenda is a firehose of 90+ sessions, keynotes, and clinics tackling thorny search marketing issues including on-page and technical SEO, SEM, agency ops (NEW!), multi-location search marketing (NEW!), conversion rate optimization, analytics, video, tools, and more.Check out the complete speaker line-up. You’ll see search marketing legends like:Annie Cushing (Annielytics.com, Search Engine Land Contributor)Simon Poulton (WPromote, Search Engine Land Contributor)Frédéric Dubut (Microsoft)Fili Wiese (SearchBrothers, Search Engine Land Contributor)Lily Ray (Path Interactive)Elizabeth Marsten (Tinuiti)John Shehata (Conde Nast)…and many more.You’ll also recognize some of your friendly neighborhood Search Engine Land editors, inc…

Google moves to simplify, standardize content policies for publishers

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager.Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and the Google Publisher Restrictions page will outline specific content types that do not violate policies, but may not be appealing to all advertisers, such as alcohol or tobacco-related content.The updates are scheduled to go live in September and are aimed at creating a simplified experience for publishers in terms of understanding what content can be monetized.Why we should careBrands and marketers have long been pushing for digital ad platforms to create more transparent and brand-safe environments. In the process, many of the content policies from ad platforms have been difficult to follow and understand…

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019.Why we should careThe report findings detail the effectiveness of different email marketing strategies and campaigns and shares unique insights from email marketers across different industries. Among the findings, subject lines, email volume and time-sensitive offers are among the most effective approaches to engaging email marketing.Subject lines need to express value. According to the report, the three most effective words also focus on value. “Newsletter,” “PDF,” and “ebook” ranked as the top three keywords for subject lines. The analysis revealed that the average click-to-open-rate for emails including the word “newsletter” in their subject line was 31.43%, including PDF was 30.31% and ebook was 27…

Why marketers should embrace data privacy, rather than view it as an obstacle

“What would happen if marketers embraced privacy as a value of the company?”This was the question posed to me by Duane Schulz, Principal, Schulz Advisors LLC. In a digital world where businesses are so laser-focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump through.But instead of viewing privacy regulations as an imposition, what if marketers could shift the narrative and use data privacy as a core tenant of the brand’s value?At MarTech East in September, Schulz will explore this topic in his session, Don’t Be Evil: A Framework for Lean Surveillance Marketing. He’ll discuss how marketing technology is contributing to users’ growing privacy and trust concerns while offering solutions on how marketers can shift to user-first trust and consent-based brand marketing.In light of heightened privacy concerns, data breaches, and the launch of new data privacy legislature, consumers are more hyper-aware and protecti…

How to optimize your video marketing strategy on YouTube

You need to up your YouTube optimization game when you’ve got awesome video content but poor traffic.In case you haven’t heard, video marketing has been experiencing a near-meteoric rise over the last few years. Online video has now overtaken television as the preferred medium for watching videos, while around five billion videos are watched on YouTube each day.It’s important to note that simply having great content isn’t enough. To make sure your videos are seen by more people and easy to discover, you have to optimize them.This is where SEO comes in. The good news is that YouTube is already the second biggest search engine in the world, which means you can be sure that your audience will find you if you do the right things.In this article, we’re going to give you some of our tried and tested tips on how to optimize your video marketing strategy on YouTube.Title your video with keywordsYour title is essentially what makes people want to click your video. It has to be brief, direct, c…

MarTech is marketing: Evaluate 100+ solutions in one place

Discovering new solutions. Kicking the tires on marketing technologies. Grilling the vendors about products. Meeting others with a passion for marketing and marketing technology.All terrific reasons to attend MarTech, September 16-18 in Boston. Our Expo Hall is your one-stop shop for evaluating new marketing technology, learning from exhibitors, and connecting with the community. Keep reading for a closer look at what’s in store:100+ marketing technology solutions. Picking the right marketing technology can be daunting. Come to the Expo Hall to efficiently evaluate over 100 tools, services, and products from 70+ market-defining vendors. From analytics to content marketing to marketing automation, you’re sure to find the ideal tool for your organization’s needs and budget. (Ahem… and the swag’s pretty great, too.)The Discover MarTech Theater. Interested in learning about marketing and marketing technology? Check out presentations from Real Story Group, The New York Times, MarTech Today…

Improve customer experience with scenario analysis

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform that will integrate with your website. You complete some initial research, talk with some colleagues, reach out to your LinkedIn network and identify a list of potential providers and some basic cost information. You make your recommendations and your leadership team gives you the green light to complete the due diligence and make a final recommendation. After the initial review, you narrow the list down to a select group you want to learn more about. You go to each provider’s website but there’s no real way to interact with your shortlist of providers. You send a few email messages to general mailboxes but the response is slow or not at all. There are no phone numbers on the sites or any chat options for the providers on your short list. Eventually, after more searching, you finally find some phone numbers. You …