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Showing posts from October, 2019
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Snap trims loss, revenue up 50%, as platform adds users

Snap, Snapchat’s parent company, had its third straight quarter of revenue growth during the third quarter of 2019, up 50% year-over-year at $446 million. Daily active users (DAUs) were up 13% year-over-year, reaching 210 million. Snap trimmed its loss by 30% in the quarter, from a loss of $323 million to a loss of $227 million.Snapchat DAUs up on iOS and Android. It appears Snapchat has turned a corner in terms of growth among its Android users — a challenge it has been trying to overcome after a redesign in 2017 negatively impacted the Android version of the app.During the second quarter of this year, the company reported higher retention rates for first-time Android users and an uptick in the number of Android users sending Snaps. Per this most recent earnings report, Snapchat said DAUs were up 4% sequentially and 13% year-over-year on both its iOS and Android platforms, with a global user base reaching of 210 million during the third quarter of 2019 (24 million more than the third…

What Google’s change in nofollow link means

On Tuesday, September 10, 2019, Google announced that now was the time for the nofollow attribute to evolve. Introduced almost 15 years ago, the nofollow attribute was brought about with a vision to eradicate spam and combat links that nurtured on the advertisements or were paid for. It clearly became a Google favorite to take care of the latter. The Google link policy is here to witness new changes again.Here’s a snippet from the official announcement:The web has evolved since nofollow was introduced in 2005 and it’s time for nofollow to evolve as well.Today, we’re announcing two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of particular links. These, along with nofollow, are summarized below:rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.rel=”ugc”: UGC stands for User Generated Content, and the UGC attrib…

Deliver More Relevant Website Experiences by Leveraging Analytics

Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs.Join us as Formica executives share how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and content. You’ll hear how Formica manages two go-to-market models (B2B and B2C) on a global basis, plus an overview of the internal processes the company has set up with its global teams and partners.Attend this webinar and learn how to:Develop a unified strategic plan to deliver more relevant visitor and customer experiencesEvolve your end user experiences using Coveo and SiteCoreIncrease personalization to provide effortless customer self-se…

MasterCard buys SessionM for tighter credit card-loyalty program integration

Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a wide range of companies including Coke, L’Oreal and Chipotle. It uses customer data and numerous behavioral and intent signals to deliver personalized (primarily) mobile offers.Loyalty 2.0. Mastercard said in its press materials, that “The addition of SessionM will enhance Mastercard’s ability to help brands around the world deliver personalized, real-time offers and comprehensive campaign measurement based on robust, data-driven insights . . . SessionM helps brands create and manage consumer engagement and loyalty programs with industry-leading technology that powers a complete loyalty solution — from data management to campaign execution to program measurement.”Moving beyond the marketing jargon, why did Mastercard buy SessionM? The deal actually makes perfect sense, as Mastercard seeks to…

MarTech Overtime: How marketing operations teams can be more effective

Kimi Corrigan on stage at MarTech East in Boston.Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, lead the MarTech East session, “How to Organize and Coach Outstanding Marketing Operations Teams.” She shared her passion for helping teams work more effectively and offered insights on navigating the work culture and the need for honest feedback. She also happens to love Schitt’s Creek and made references to all the gifs from the show that are relatable to her work and the reason some attendees wanted to know about her favorite character (she shares that at the end).What is a theme for your coaching conversations?An equal playing field. I think the best coach-player relationships are built on mutual respect and trust. Different people feel that trust by different means. Some people respond well when I share my own similar challenges and how I worked through them. Others may respond better when you share clear expectations. What I’ve learned most is that there is lit…

Soapbox: Is mind-reading technology the future of consumer understanding?

A lot is going on in the rapidly emerging field of brain-computer interface (BCI) design. Both Elon Musk (via his new venture Neuralink) and Mark Zuckerberg (via Facebook Reality Labs) are making aggressive investments in technology explicitly created to allow your mind to control and interact with your devices. By nature, of course, the consequence of this is an ongoing, real-time connection to your innermost thoughts. Gone is the need to use vocal cues to gain Alexa’s attention. There’s undoubtedly a breathless, heady and TED-like air to these ambitions.“Imagine a world where all the knowledge, fun, and utility of today’s smartphones were instantly accessible and completely hands-free. Where you could spend quality time with the people who matter most in your life, whenever you want, no matter where in the world you happen to be. And where you could connect with others in a meaningful way, regardless of external distractions, geographic constraints, and even physical disabilities an…

Facebook is changing how it measures organic Page impressions

Facebook is updating how it filters repeat organic impressions for Pages. According to a Facebook spokesperson, the company is shortening the time-frame by which it calculates the metric.The initial announcement came via an update last week to a Facebook Business blog post published more than a year ago. The company said it is changing the way it measures Page impressions to align with the methodology it uses for ads: “This is not a change in distribution, but a change in the way we filter out repeat organic impressions that occur within a short amount of time.”A Facebook spokesperson told Marketing Land that the update will be rolling out over the coming weeks.Why we should careThis update is noteworthy as it clarifies that a drop in impressions isn’t necessarily a drop in the Page’s performance, but a result of Facebook changing how it calculates organic impressions. For marketers measuring their organic engagement metrics against their impressions — the updated metric may reflect i…

Four steps to create an effective content marketing strategy for your eShop

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to take a particular action through content.In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content marketing tools that’ll give you the backup you need.P. S. You don’t need to be a guru to try content marketing.But first, let’s lay some foundation before you take your first step.You may run your eShop from the comfort of your computer on your secure browser, but just like any brick and mortar business, you’ve got to know your ideal customers like the palm of your hand.The effectiveness of this content marketing strategy relies on how well you understand your target customers.Who exactly are the products you’re selling …

How to Use Google Sheets as an Amazon Price Tracker

The prices of products listed on various Amazon shopping websites may vary every day and a simple Google Spreadsheet can help you monitor these price fluctuations via email. Just add the Amazon items in a spreadsheet and you’ll automatically get email alerts when their prices change on Amazon. You’ll thus never miss the deal again.Track Amazon Prices with Google SheetsThe Amazon Price Tracker is easy to configure. All you have to do is add the links (URLs) of Amazon product pages inside a Google Spreadsheet. You can add monitor products across all Amazon.* websites. Here are the steps involved:Step 1: Generate Amazon Access KeysOpen the Amazon Associates website and sign-in with your Amazon account. Next, click the Tools menu, choose Product Advertising API from the dropdown (link) and choose Manage Your Credentials under the Add Credentials section. Amazon will create an Access Key ID and a Secret Key that you’ll need in the next step.Step 2: Copy the Google SpreadsheetClick here to …

Accessibility and SEO: Where they overlap and how to optimize for both

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In fact, SEO and web accessibility overlap in many areas.Web accessibility has recently become a hot topic in the digital marketing industry due to a wave of widely publicized scandals, that is, web users suing big and small businesses for failing to provide them with a smooth user experience.Moreover, Google helps to raise awareness by helping web accessibility standards to be widely adopted. Google has official guidelines explaining accessibility and how they help create a better user experience.Broadly speaking, when we say a site is accessible, we mean that the site’s content is available, and its functionality can be operated, by literally anyone.And yet, while smart marketers have recognized the tangible benefit of making your site accessible (that is, making it possible for more web use…

Your inside look at SMX East

Search Engine Land’s SMX® East, the go-to event for serious search marketers, returns to New York City next month — November 13-14.This year’s agenda, featuring 100+ search marketing presentations and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land experts have ever created.If you work in SEO, SEM, content marketing, social media or any other customer-facing activity — if you work at an agency or for a brand that managers multiple locations — you can’t afford to miss this conference.Keep reading for your big SMX East preview… and book your pass now to enjoy up to $300 off on-site rates!3 Insightful SEO & SEM Keynotes

Rand Fishkin will kick things off Wednesday, November 13 with his keynote, From Everyone’s Search Engine to Everyone’s Competitor. In years past, Google has been the la…

Do the marketing principles we learned in college still apply today?

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own.However, there’s a downside to self-instruction. When everything you’ve learned comes from a problem you’ve had to solve, sometimes you miss out on the bigger picture. You get so stuck in the details that you never learn some of the broader principles that might have helped you avoid some of those problems in the first place.Of course, on the flip side of that, there’s the argument that many of the principles taught in marketing courses don’t apply anymore. The world has changed a lot since the Mad Men era when marketing theory was first formalized – do the same theories still apply to the world of online marketing?To answer that question, let’s take a look at one of the oldest ideas in classic marketing – the four Ps of marketing – and see wheth…