Skip to main content
Instapage

Squarespace gets into social content creation with Unfold acquisition

The web development platform Squarespace has acquired Unfold, an app used to create Story content on Instagram, Facebook and Snapchat. The company did not release any financial details for the deal, but confirmed Unfold’s founders, Alfonso Cobo and Andy McCune, are joining the Squarespace team.

“Unfold and Squarespace share the same DNA and vision for empowering creators,” said Cobo and McCune in a statement on Squarespace’s website, “Together, we’ll continue to rethink how people share stories to connect and inspire.”

Why we should care

For SMBs and marketers without the design resources of a major brand, having a tool like Unfold to create Stories across Instagram, Facebook and Snapchat can help elevate their social content at a relatively small costs.

This is Squarespace’s second acquisition this year. The company bought Acuity Software in April, an online appointment and booking tool for businesses. Squarespace had previously integrated Acuity’s capabilities into its development platform, but the acquisition allowed for a more integrated solution.

“We will now be able to deeply integrate our product lines in the same way we have done with our commerce and marketing tools to enable a seamless experience for our customers,” wrote Squarespace CEO Anthony Casalena at the time of the Acquity acquisition.

The company’s recent moves, first with the Acquity Software purchase and now the Unfold acquisition, demonstrate it’s goal to be a comprehensive platform that goes beyond web development tools, now offering a social creation app for marketers.

More on the news

  • Unfold is a startup founded by Cobo and McCune last year.
  • Squarespace reports Unfold users have created more than 700 million Stories using the app, and that it ranked No. 1 in the App Store’s photo/video category in nearly 12 countries.
  • There is a free version of the Unfold app available via download on the Apple App Store and Google Play, and a premium version with template collections and features available for Unfold+ paid members. A paid membership costs $2.99 per month or $19.99 per year.

The post Squarespace gets into social content creation with Unfold acquisition appeared first on Marketing Land.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…