When marketing personalization is done badly, it can be worse than doing no personalization at all. But when marketing personalization is done right, it can be your most powerful persuader, helping you build meaningful digital relationships and influence the customer behavior you want.
Acquia recently completed two major surveys asking thousands of consumers, customers, and marketers about the driving decisions around personalization to learn how marketing and optimization teams are delivering on the promise to make the digital space more personalized.
Watch this on-demand webinar to learn about their research finding. You’ll walk away with actionable takeaways to help you make your personalization strategy a reality, armed with the tools needed to get personalization started in your own organization, step-by-step. It will cover:
- A realistic plan of action to get personalization efforts off the ground
- A crawl/wall/run appproach for personalization success
- How you can leverage technology to meet your personlization and multichannel marketing needs
- Case studies of brands performing personalization today
Visit Digital Marketing Depot to watch “6 Steps to Making Marketing Personalization a Reality,” from Acquia.
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