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Showing posts from January 3, 2019

Google PageSpeed Insights tool: Tips to score 100/100

Delivering a seamless user experience on your website is one important way to boost your page’s conversion rate.This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and Quality Score.In fact, mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.The truth is that if your website takes more than 2-3 seconds to load, people will abandon it in a jiffy because that is what 40% of people do, says a report. Hence, you need to make sure that you take proper care of your site’s speed optimization.What is the Google PageSpeed Insights tool?To get that done, the Google PageSpeed Insights tool is a real handy tool. All new and existing website owners who are either busy in website building or maintaining a website, must definitely use this tool.The Google PageSpeed Insights tool analyze…

CDP sector grew 23%, saw first major acquisitions in second half of 2018

Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities.Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of 23 percent over the last six months across employment, vendors and funding. That reflects an increase of 15 new vendors, 1,256 new employees and additional funding of $317 million.Institute head David Raab said via email that “more new companies [were] founded recently and designed from the start as CDPs,” compared to older companies that were founded “as something else and switched.” The newer crop of startups are smaller, less funded and distributed across the categories of access, analytics and campaign management.Total 2018 revenue across 78 CDP vendors reached $740 million, according to the report. It projects the sector will reach…

Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising

Here’s our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web.From Marketing Land:20 expert predictions: Here’s what successful marketers will do in 2019
Jan 2, 2019 by Wendy Almeida
From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
Jan 2, 2019 by Brittany Page
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.Want to create better experiences and brand loyalty? Lean on your data
Jan 2, 2019 by Nick Worth
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.Shopping ads for the small budget: Here’s wha…