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Showing posts from January 5, 2019

Revisiting 2018 – Do What Your Heart Feels is Right

Last day of the year is always special. It’s the last time I sat down to write in 2018. It is also an excellent time to reflect upon things that happened this year and make plans for the year to come.It’s been a while since I composed a yearly review, but here I am, documenting some of the moments of 2018 that I would like to remember forever. In the first week of December 17, We redesigned ShoutMeLoud and got a new logo and did some great work there. Sharat inked himself with ShoutMeLoud logo which is remarkable:I started 2018 just after one of the most amazing trips to Antarctica, and for the first time, Delhi winter didn’t feel as freezing as it usually does. Now, unlike other years, 2018 was different.It was a lot of introspection and self-learning for me. I had to fight a lot of my inner demons which I knew existed for years but never dared to face them.It was more like trash piling up in one corner of the room that I knew was there, but I never took action.The first half of the …

Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Amazon adopts MRC viewability standard for conversion attribution
Jan 4, 2019 by Ginny Marvin
View-through conversions are now attributed to viewable impressions only.It’s post-holiday return season: How marketers can make the best of it
Jan 4, 2019 by Robin Kurzer
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way.Email trustworthiness: Here’s how to avoid looking like spam
Jan 4, 2019 by Len Shneyder
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:Lead the pivot to customer centricity
Jan 4, 2019 by Debbie Qaqish
If a company is going to stay competitive, they must go where the customer goes and crea…

Amazon adopts MRC viewability standard for conversion attribution

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions.Why you should careUnder the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on that standard are eligible for view-through conversion credits.Until this update, advertisers have been able to opt to show ads only when an impression was viewable, but conversion attribution was not based on viewability. Instead view-through conversions were reported based on impressions served, with an attribution window of 14 days.The change means that the view-through conversions Amazon now reports are based only on ad impressions that had a chance of being seen by the users that converted.More on the news“With advertisers continuing to adopt the MRC standard, this change will enable straightforward evaluation of campaign results,” the compan…