Skip to main content

Posts

Showing posts from January 7, 2019
Instapage

Help us anonymously benchmark marketing operations and technology salaries

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost.For instance, you can download the whole database of marketing technology vendors for free. Or download all of themarketing stacks from the Stackiesfor free. Or download the most comprehensive global report ofmartech salaries and job responsibilitiesfor free. That’s the 2018 salary report, by the way. Which leads me to…My only ask in return is that you contribute back to the community, in any small way, when the opportunity arises. Martech is such a nascent profession and industry that it’s essential for us to learn from each other about how it’s taking shape.Here’s just such an opportunity.Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.Let me emphasize: this is a completely anonymous survey. We won’t ask for your name or email address, the name of your …

How marketers can counter chatbot backlash

Eighty percent of CMOs are using chatbots or expect to do so within two years, according to a recent Oracle survey (free, registration required.) But they would best get ready for a consumer backlash.So said Forrester, which predicted late last year that there will be “a community-based revolt against corporate chatbots” in 2019.Following in the footsteps of the GetHuman movement, which offered tips to avoid phone menu mazes when trying to reach customer service, consumers will soon trade tips on how to avoid dealing with chatbots because of the time and frustration involved, Forrester said.And recent research on customer experience trends by open software service company Acquia found that 45 percent — nearly half — of consumers find chatbots “annoying,” based on responses from more than 5,000 consumers and 500 marketers in North America, Europe and Australia.What can marketers do to help their chatbots avoid the fate of hated interactive-voice-response (IVR) phone tree menus?Acquia V…

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths

Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company informally disclosed that “more than 100 million” Alexa devices have been sold to date. That would suggest Amazon sold a whopping 50 million devices between late summer and the end of the year.That number may also include a small fraction of partner devices with Alexa installed. However the overwhelming majority are hardware devices from Amazon’s own Echo lineup.Google Assistant’s reach 10X that of Alexa. For its part, Google said in a pre-CES press release, “By the end of this month, we expect the Google Assistant to be available on one billion devices, up from 500 million last May.” Last February, Google said that the Assistant was on 400 million devices globally; Apple shortly thereafter reported Siri had 500 million active users around the world.While Google has users all over the world, Alexa has a disproportionate number in North America, although …

InMarket Audiences: How to find consumers in research mode

Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care?InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are identified based on their past search behavior.Actions that Google and Bing look at to establish past search behavior are clicks and the resulting conversions, as well as the content of the sites and pages that they visit.These users typically have not been to your site before, making them valuable in helping you achieve your new customer acquisition goals at an efficient CPA or return on ad spend (ROAS).Google has included over 170 InMarket Audiences and has been adding additional audiences over time. Some industries that are included are: apparel & accessories, auto & vehicles, baby & children’s products, beauty products &…

The most in-demand skills for PPC, Paid Search, and SEM Specialists in 2019

The new year often comes with a resolution to find a new job. And conversely, many companies put off their hunt for new talent until after the holidays, which makes January the perfect month to review resumes and make sure they’re up to date on the skills employers are looking for.And for those looking for jobs in PPC, paid search, and SEM, employers could be looking for surprising skill sets this year. According to a new study from SEMrush that analyzed over 4,500 PPC job listings on Monster and indeed, countries around the world, from the US and the UK to India, have got quite a few region-specific needs for new hires. However, some skills remain universal.What are the most in-demand skills for PPC, paid search, and SEM for 2019?Here are employer-identified top skills from around the world, along with experts’ advice for how to make sure your 2019 resume has the skills employers are seeking.1. In the US, employers are looking for Excel skillsThe US was the only country in the study …

Google Search algorithm updates of 2018: Infographic

Google’s Biggest Search Algorithm Updates Of 2018 – A Visual Representation By E2MThe post Google Search algorithm updates of 2018: Infographic appeared first on Search Engine Watch.

via Search Engine Watch

Guide to voice search optimization: Six steps to undertake in 2019

Have you ever tried to search for some data online when you were multitasking and couldn’t type the text? It would be quite challenging without the opportunity to conduct voice search.According toPWCreport, 71% of respondents would rather use their voice assistant to search for something than physically typing their queries. And what’s the most important is that the differences between spoken and typed queries may cause different SERP. It means that your competitors’ voice search optimized websites have much more chances to engage most of your potential customers or subscribers.If you want your website rank for voice queries as high as for the typed ones, this article will help you discover all the steps you should undertake.PicVoice search evolutionDo you remember when voice search required calling a phone number from your mobile device and saying your search query? Well, it was in the early days of voice search (to be more precise, in 2010), and few people actually used it.Since the…