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Showing posts from January 16, 2019

How to automate yourself to success in PPC

Here are some ways you can get automation to play nice and to drive your KPIs in a controlled and accountable way. Learn how to automate yourself to success in PPC.Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely.However, Google, in particular, have been investing massive sums in machine learning so as to reduce marketers’ reliance on human management of campaigns.Whilst we’re in this hybrid stage (a little like where we’re at with self-driving cars) it pays to not entirely reject automation.Also, with the gradual takeover of Google Ads’ new UI, some legacy bid rules setups will be changed or removed. So getting accustomed to the more AI-style automation will be important in the coming months.Here are some ways you can get automation to play nice and to driving your KPIs in a controlled and accountable way.What’s great about automation?I am the Head of Account Mana…

11 Killer Ways To Promote YouTube Videos For More Views

Do you have a YouTube channel & publish videos regularly?Wondering how you can increase videos views on YouTube?It doesn’t matter how much time you put into creating your videos; if you are not marketing & promoting your videos, your work will never be seen by the majority of your target audience.But YouTube video promotion is an art which anyone can learn… with a little discipline.In this guide, I have shared strategies and techniques that you can follow to market & promote your YouTube videos.These tips are tested, proven, and work for videos from almost every niche. Think of this post as a checklist that you need to follow once you are done producing your videos.Best ways to promote your YouTube videos:Video Title (Optimize it for more clicks)Video Tags – Utilize the 500 characters limitUse a good thumbnailUse Intro and outro video for BrandingPromote videos on Social media channelsStart a blog for YouTube channelUse YouTube PlaylistUse Call to actionInterview Influence…

Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers

Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns.That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week.First use by outside ad networks. The New York City-based PDN utilizes anonymized shopping list data from a couple of dozen participating apps for iOS and Android, such as AllRecipes, Our Groceries, BuyMeAPie, Scan2List and Shopper. Shoppers give consent for their data to be utilized in this fashion, when they download the free apps.With this new partnership, Kiip — headquartered in San Francisco — will make the shopping list data available to any in-app or mobile web advertiser. Since 2010, the PDN data was only available for ads inside the participating apps, although data was also purchased on occasion to create segments for…

Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Holiday shoppers spent record-breaking $126 billion online in 2018
Jan 15, 2019 by Robin Kurzer
Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue. Everything is e-commerce: Big takeaways from CES
Jan 15, 2019 by John Cassillo
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error. Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Jan 15, 2019 by Ginny Marvin
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Join your community at MarTech
Jan 15, 2019 by Scott Brinker
Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound famili…

Adobe adds a Progressive Web Apps builder to Magento

A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio.“A seismic advancement.”PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA Studio in Adobe’s e-commerce platform Magento is designed for use by a developer, it represents Adobe’s first major effort to move online stores into becoming web-based apps.In a blog post, Magento Senior Director of Strategy Peter Sheldon called PWAs “a seismic advancement in the evolution of the mobile web, similar in magnitude to the transition that happened five years ago from conventional desktop sites to responsive web design.” Adobe says this is the first e-commerce platform to offer PWA building.PWAs can be saved to a device’s home screen and then clicked to open, without a user having to first open a br…

Holiday shoppers spent record-breaking $126 billion online in 2018

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out Tuesday from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year.Adobe’s report is based on more than 1 trillion visits to U.S.-based retail websites, combined with product and transaction analyses.Mobile conversion rates are still lower, but revenue is increasing. Consumers used smartphones for more than half (51 percent) of their online visits, but mobile was responsible for less than one-third (31 percent) of the revenue. Desktop accounted for 40 percent of visits and 60 percent of revenue; tablets made up the remaining 9 percent of visits and revenue.Mobile revenue increased 34 percent over last year’s holiday shopping season.Lower conversion rates and average order values on mobile are nothing new, but this statistic, coupled with Adobe’s observation that BOPIS (Buy Online, Pick-…

Everything is e-commerce: Big takeaways from CES

CES is not what it used to be.What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a tradeshow. It’s an ode to today’s direct-to-consumer marketplace and technology providers, with the media and entertainment industry peppering in the advertising innovation to make it all go. The most glaring idea coming out of this year’s CES is that EVERYTHING is e-commerce.There are exceptions, of course. But this shift has been going on for some time now, and industry moves in the last year have only hastened the idea that pretty much anything you can buy for $100 will be purchased online. The web isn’t reserved for specialty items anymore, either. Where physical stores could at least fight off the internet by owning CPG purchases, even those have gone increasingly digital.With this major dynamic adjustment in mind, a few pervasive thoughts coming out of CES.Amazon’s moving at b…

Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out.Fixed and dynamic bidding options. The new bidding tools include a manual option to set your own bids, which is accessed by choosing the new “fixed bids” option; alternatively, advertisers can choose two different dynamic bidding strategies.The automated options use machine learning to determine the likelihood the ad click will convert and adjusts the bid accordingly in real time. Amazon may adjust the bid by as much as 100 percent, either positively or negatively. However, if you’d prefer to only adjust down, you can choose the “down only” option to instruct Amazon to decrease your bid when a conversion appears less likely (and not increase it even if a conversion is deemed more likely).Campaign bi…